PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. Home desks will be styled for video conference meetings.

Media 83

Media Crisis YouTube Television 83

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. PR needs to track customer behavior, web traffic and revenue generated from communications programs. It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Recently, I had a chance to view a web demonstration of the product and ask some questions. What I saw was quite impressive. 1) Overview of Notified.

Software 116

Software Tools Publicity System 116

PRSay

SEPTEMBER 10, 2019

This resource has been crucial for MediaSource projects like the Opioid Technology Challenge , which garnered record-breaking web traffic and hundreds of entries in a short period. At the PRSA 2019 International Conference , Oct. Interested in learning more about visual storytelling?

Storytelling 136

Storytelling Video Strategy Analytics 136

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 88

Industry Media Technology Employee 88

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”.

Survey 102

Survey Report Media B2B 102

The Awards Blog

SEPTEMBER 9, 2019

But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization. To make things easier, publish the content on the Web and provide hyperlinks. . Hint: the reviewers or judges might be looking at your submission on a mobile device.)

Case Study 66

Case Study Conference Advertising Advertising 66

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving? Internal subject matter experts (SMEs) and their specific _. Recommended keywords to monitor.

Industry 58

Industry Insurance Insurance Resources 58

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” million; Operating income grew 46.3%

Data 88

Data Enterprise Survey Instagram 88

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Embrace technology and look for new tools. Everything about a relationship changes when you get off the conference call and out of the office. Is it time for that web analytics session? Get out of the office. Hate numbers?

Writing 149

Writing Education Pinterest Creativity 149

PR 20/20

AUGUST 17, 2017

Since that time we’ve conducted dozens of individual sessions for clients and group events at conferences. Interested in holding a Marketing Growth Hackathon at your business or conference? The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history.

Marketing 49

Marketing eBook Case Study Comparison 49

Flatiron Communications

NOVEMBER 7, 2015

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Lost in Oculus at Web Summit. Mobile, social and enhanced content creation and display technologies have changed everything. So who were the big winners in Dublin?

Newspapers 28

Newspapers Film Journalism Web 28

Sword and the Script

AUGUST 21, 2018

The president of the agency knew I wasn’t happy doing PR and asked me to take on the role of leading the agency’s internal marketing department. There is an overwhelming number of channels, technologies and strategies to choose from and it’s challenging to know which one is the right fit for your organization, market and persona.

Marketing 65

Marketing Data Interviews Agency 65

Where the Fishermen Ain't

OCTOBER 27, 2015

I Suspect That Public Relations Largely Dismisses Blockchain Technology Because of Its Strong Association with Bitcoin. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. This is a Mistake.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

I Suspect That Public Relations Largely Dismisses Blockchain Technology Because of Its Strong Association with Bitcoin. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. This is a Mistake.

Web 20

Web Government Technology Corporate 20

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Every pro has her go-to channel for tracking news developments in technology. Clearly, one of the great advantages of technology is its improvement of collaboration not only in PR, but all industries. Here’s our must-have list.

Tools 108

Tools SMB Survey Software 108

PR Conversations

AUGUST 9, 2011

Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. It can also be useful for those using geosocial networking technology to be able to connect on arrival and with others. Wifi technology. Focus on actual attendees.

Twitter 40

Twitter Social Media Conference Video 40

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). billion ,” according to a new report from Burton-Taylor International Consulting. Source: Content Marketing is the New Conference ). Source: B2B Sales Cycles ). SimilarWeb) (48%).

Survey 177

Survey Marketing B2B Study 177

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. The root of the problem is always internal. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology.

Writing 114

Writing Social Media SEO Blogging 114

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Mobile, data and wearable technology. c) Donald Steel. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g., votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

PR Conversations

FEBRUARY 5, 2015

In the second half of his guest post, Spear suggests 20 female speakers who specialize in “science communications” who he believes, individually or collectively, can help conference organizers to achieve at least some of the above. Think outside the conference tick-box of topics and speakers. By Mike Spear.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

In the second half of his guest post, Mike Spear suggests 20 female speakers who specialize in “science communications” and who he believes, individually or collectively, can help conference organizers to achieve at least some of the above. Think outside the conference tick-box of topics and speakers. By Mike Spear.

Communications 40

Communications Conference Government Policies 40

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Polaris

DECEMBER 4, 2014

Amy Lockwood is a former marketer who now works in international development. No one likes to stumble across a 404 error on the web. While TED originally began as a conference where technology, entertainment and design converged, it’s now branched out to include music, dancing and art. Bali, here I come!

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Flatiron Communications

DECEMBER 8, 2017

Unlike Lance Ulanoff , Mashable’s intrepid, yet soon-to-be missed chief correspondent, editor-at-large, and industry conference impresario, I tend to be more solicitous (and less ubiquitous) when it comes to the tech and media confabs I attend in any given year. . — Lance Ulanoff (@LanceUlanoff) December 6, 2017. We want optionality.”

Media 31

Media Facebook Conference Web 31

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Rethinking internal and external comms. Susan Kostal | Stet.

Marketing 170

Marketing Employee Content Marketing Training 170

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. If there is a difference it’s the pace.

Publicity 164

Publicity Ethics Data Community 164