Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. The cost of B2B marketing content.

B2B 90

B2B Report Survey Marketing 90

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success. Urban Marketing Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Presspage

JANUARY 23, 2024

Storytelling helps to differentiate the company from the competition in a crowded market. Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s look at the types you absolutely need in your content marketing strategy. Let’s say you run a content marketing firm, and you cater to software companies.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. PR confers third-party endorsement. For smaller firms, PR can reduce marketing spend. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. WebpageFX predicts that by next year, 90% of online content will be video. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The survey possibilities are endless, but here are our favorites. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

The Proactive Report

MARCH 27, 2018

These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. million more analysts and leaders needed to make use of the information big data supplies. Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. This year alone, the U.S.

Analytics 100

Analytics Measurement B2C Construction 100

Critical Mention

JANUARY 3, 2018

It plays into many other marketing disciplines. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. To learn more, attend a conference like Content Marketing World or Social Media Marketing World or check out the Content Marketing Institute’s blog or free webinars.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Tip: Look at the product specs or any marketing and sales material. Set to revolutionize the [specific industry or market segment], [Product Name] offers [key features or differentiators]. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 116

Study Survey Infographics B2B 116

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it to whatever else you’re doing marketing-wise. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. Next year, don’t let it come to that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. GOAL: Extend the company’s brand value in markets around the world. . Use analogies — especially visual analogies — to break down a complex story.

Local 80

Local Storytelling Infographics Resources 80

Landis PR

JULY 5, 2022

Cision collected responses from 3,890 in 17 markets across the globe. What makes a story shareable is a subject connected to a trending story and/or contains an image or an infographic. The worst thing a PR pro can do is spam with irrelevant pitches and pitches that sound like marketing brochures. Comic-Con was No.

Survey 52

Survey Media Pitching Study 52

Presspage

NOVEMBER 10, 2017

In early September, the airport was named “ Best Freighter Hub ” in the world at the Freighters World Conference Awards, in recognition of its excellence in the global air cargo sector over the past year. Hereford award , the conference's top accolade. The Peggy G. In 2011 MIA won the same award.

Internal 0

Internal International Industry Infographics 0

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

These individuals may be behind-the-scenes, the better for them to tackle topics from multimedia advertising sales tools to cutting-edge email marketing. In PR, this translates into everything from the well-designed event invitation to catchy infographics and visually appealing reports and studies.

Agency 136

Agency Analytics Creativity Social Media 136

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

prTini

SEPTEMBER 14, 2015

In the PR world, a trip to Content Marketing World is kind of like being a kid in a candy store: So many good speakers and sessions, it’s hard to decide which ones to choose! Their insights were so good, we thought we’d share a few with you, too: Simon Sinek is everywhere (or, content marketing is not for everyone). Why does it matter?

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

Prakkypedia

MARCH 5, 2014

As some Twitter friends helped me to find: “It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action” (source: [link] ). Below: an infographic capturing the #socadl (social media conversations in Adelaide) hashtag, using Visual.ly.

Twitter 105

Twitter Conference Infographics Social Media 105

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. How ready are you to deal with a real-time marketing & PR event? Let’s take a look at your brand (or your clients for your agency readers).

Marketing 52

Marketing Community Trends Case Study 52

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

ISEBOX

JANUARY 6, 2016

I’ve seen them through my work in content marketing and public relations, of course. It’s the schedule that content marketers and PR professionals use to manage the flow of their content. Why does every marketing, PR and communications pro need one? Do you know what it takes to develop an effective content editorial calendar?

eBook 70

eBook Case Study Product Launch Content Marketing 70

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. There’s a reason 81 percent of senior marketers believe earned media is more or equally as effective when compared against paid media. Prior to Cision he was general manager and senior vice president at Oracle Marketing Cloud.

Media 60

Media Leadership Enterprise Data 60

Solo PR Pro

AUGUST 15, 2017

In a conference last year, Kerry O’Shea Gorgone reminded us that “ There are legal rules marketers and PR professionals aren't aware of, and there can be serious legal consequences if these rules are violated.” The infographic below is a good reminder of the truth about copyright infringement.

Infographics 49

Infographics Course Conference Social Media 49

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

JUNE 23, 2015

Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros. Infogr.am: If your business creates infographics, check out Infogr.am. We asked Junius what’s the easiest way to identify a novice non-designer.

Social Media 48

Social Media Media Infographics Instagram 48

Stuart Bruce

SEPTEMBER 14, 2015

There has been a drop in event-based training: conferences and events have dropped by 6% to 41%; and seminars and roundtables have dropped in rating by 16% to 27%. The mean percentage of marketing budgets spent on digital/ social media remains at 16%, the same as last year. Methodology. The total sample size in 2015 was 280 adults.

Digital PR 60

Digital PR Training Report Social Media 60

PR Conversations

JULY 5, 2017

Developing social media marketing policies. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. Who reaped most of the rewards in this case?

Infographics 63

Infographics Corporate Policies Reputation 63