Cision

DECEMBER 28, 2017

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. An executive thought leader’s keynote speech or remarks at an industry event or conference should always be professionally videotaped. Make case studies more visual. Make keynote speeches work harder.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR confers third-party endorsement. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. PR can shine beat in B2B tech.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Source: Content Marketing is the New Conference ). Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago. Source: B2B Sales Cycles ).

Survey 176

Survey Marketing B2B Study 176

5W PR

APRIL 21, 2021

For example, the company business cards can also include the company’s social media handles , or when an executive member speaks at a conference, the slideshow can also include those same handles. One of the ways that companies can get a bigger number of followers on social platforms is by consistently promoting those social channels.

Creativity 88

Creativity Strategy Marketing Infographics 88

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. There are even smartphone apps like Poll Everywhere to facilitate more informal online polls with onsite participants at conferences and panels. Whatever the outcome, it’s likely to yield fascinating material for content.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

JULY 19, 2022

66% said conferences (including virtual). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 89

B2B Report Survey Marketing 89

The Proactive Report

MARCH 27, 2018

Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. Develop, research, and write data-oriented stories, reports and infographics. This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5

Analytics 100

Analytics Measurement B2C Construction 100

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

In a longer format, the piece becomes fodder for a talk at an upcoming conference. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story. Use some of the points to create a white paper or take the byline in a different direction for a different audience.

Interviews 136

Interviews Pitching Infographics Print 136

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Additional Media If you want to give your press release the best chance at reaching the most people, think about some unique media assets that can make it stand out and make the lives of your target journalists easier. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Cision

JANUARY 26, 2016

If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Start attending events like trade shows and industry conferences. Studies have proven that readers respond better to visuals over text, and the same holds true for reporters. Videos and images are also great.

Media 120

Media Pitching Trade Shows Infographics 120

Critical Mention

JANUARY 3, 2018

To learn more, attend a conference like Content Marketing World or Social Media Marketing World or check out the Content Marketing Institute’s blog or free webinars. Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Presspage

NOVEMBER 10, 2017

In early September, the airport was named “ Best Freighter Hub ” in the world at the Freighters World Conference Awards, in recognition of its excellence in the global air cargo sector over the past year. Hereford award , the conference's top accolade. The Peggy G. This surely bringing more value to their newsroom.

Internal 0

Internal International Industry Infographics 0

Landis PR

JULY 5, 2022

What makes a story shareable is a subject connected to a trending story and/or contains an image or an infographic. 1 was COP26, the climate change conference. Muck Rack’s study said the most valuable social network for journalists was Twitter, then Facebook. And 64 percent of journalists prefer Zoom for virtual events.

Survey 52

Survey Media Pitching Study 52

Cision

NOVEMBER 25, 2015

Infographics. Infographics , which visually interpret data, appeal to visual learners. If you’ve got rather dry data, turning it into an infographic is a great strategy for getting people to give a crap. Interview someone at a conference. Register for Gini Dietrich’s webinar today! Highlight a new product.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

In PR, this translates into everything from the well-designed event invitation to catchy infographics and visually appealing reports and studies. As they rise in the role, ACs also take on research assignments, like trade conference submissions or awards opportunities.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 116

B2B Marketing Survey Software 116

Prakkypedia

MARCH 5, 2014

Below: an infographic capturing the #socadl (social media conversations in Adelaide) hashtag, using Visual.ly. Related reading: Twitter 101 series: Conference Hashtags and Conference hashtags: don’t forget the people in the room. You can get yours by visiting [link]. Snapshot of the #socadl hashtag, using Visual.ly.

Twitter 105

Twitter Conference Infographics Social Media 105

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Text, video, illustration, slideshow and infographics are all formats to explore and consider. This is a guest post by Bernie Borges.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. Use analogies — especially visual analogies — to break down a complex story. Avoid jargon that is not useful to the reader who lives outside your space.

Local 80

Local Storytelling Infographics Resources 80

Sword and the Script

APRIL 13, 2019

3) The CMO Council infographic on CMO priorities. Among the plans CMOs identified for their team development included: 74% plan to encourage peer engagement and knowledge transfer; 67% plan to [encourage their team] to attend relevant conferences, webinars and online course; and. Want to Boost Revenues By 5.8% with One Easy Fix?

Study 114

Study Survey Infographics B2B 114

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

FEBRUARY 21, 2017

Consider the timing of any message carefully, and share it as soon as the company is ready, without necessarily waiting for a major press conference. Infographics, for example, are great vehicles for sharing relevant statistics integrated with thought leadership and a storyline that’s crafted with your brand story in mind.

Brand 71

Brand Branding Media Infographics 71

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day.

Blogging 68

Blogging Education Resources Creativity 68

Stuart Bruce

DECEMBER 14, 2015

Certainly when I’ve run PR training courses and spoken at conferences in the UK, Europe and elsewhere in the world I’ve discovered some awareness of the existence of PRstack and the books, but not so many people who are actively using it, reading the books and actually changing what they do. I suspect very few. Disclaimer.

Infographics 60

Infographics eBook Conference Training 60

ISEBOX

JANUARY 6, 2016

Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Product Launches. Holiday Related. How-To Guides, Best Practices, etc. Team Member Profiles. Trending Industry News.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Solo PR Pro

AUGUST 15, 2017

In a conference last year, Kerry O’Shea Gorgone reminded us that “ There are legal rules marketers and PR professionals aren't aware of, and there can be serious legal consequences if these rules are violated.” The infographic below is a good reminder of the truth about copyright infringement.

Infographics 49

Infographics Course Conference Social Media 49

Sword and the Script

MAY 20, 2017

For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”. Here’s a content idea: build a bridge.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Solo PR Pro

SEPTEMBER 6, 2016

As we balance peak conference season, hitting year-end goals, planning for the next year and the holidays, this last stretch of the year often feels like an all out sprint that must be sustained for months! This infographic has some timely tips for improving productivity at work.

Infographics 40

Infographics Software Employee Conference 40

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. Identifying targets, and the right type of content, is only part of the battle.

Media 60

Media Leadership Enterprise Data 60

prTini

SEPTEMBER 14, 2015

A few of our team members attended the conference in Cleveland last week to soak up as much content marketing knowledge as possible, and then report back to the rest of us. Simon Sinek didn’t actually attend the conference, but so much of what we heard was inspired by one question: Why? Why are you doing content marketing?

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

Solo PR Pro

JUNE 1, 2015

The rest of the Solo PR team is minding the store while I’m on vacation this week, and next week we’ll be back with new blog posts, June’s # SoloPR Q&A Twitter chat , and updates about the upcoming conference in August (you can now download the full event brochure + learn how to register here !). We’ve earned it!

Infographics 40

Infographics Conference Community Education 40

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. B2B Customers Want Thought Leadership. I often find a counterintuitive apprehension in the sharing of presentations.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

MaccaPR

JUNE 23, 2015

The “amazingly simple graphic design” platform, that was lauded by Canva chief evangelist Guy Kawasaki at Social Media Marketing World , gives amateur designers the entry-level tools they need to become graphic design rockstars, or at least back-up bass players, when creating images from infographics to social media headers.

Social Media 48

Social Media Media Infographics Instagram 48