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12 Months of Content Marketing For 2018

Cision

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. If you attend industry trade shows or conferences, don’t keep what you learn under wraps.

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What is Technology PR?

5W PR

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. PR confers third-party endorsement. For smaller firms, PR can reduce marketing spend. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

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Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

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12 Months of Content Marketing

Beyond PR

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it to whatever else you’re doing marketing-wise. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. Plan ahead of time.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?