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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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3 Executive Communications Trends for 2024

Stern + Associates

But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences.

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Launching Tech Giants: How PR Fuels High Growth in Tech Companies

5W PR

Thought leadership pieces penned by company executives or industry experts establish the brand as a trusted source of knowledge. Engaging media interviews allow founders and key personnel to directly communicate the company’s vision and values. PR efforts can directly target investment publications and conferences.

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Positioning Your Company for Investors

5W PR

By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. Additionally , businesses should consider attending industry events and conferences, to network with industry professionals and generate leads.

Company 88
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Why Your PR Strategy Needs Digital Marketing

Stern + Associates

Most often, this includes media interviews, speaking engagements and print editorials. Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Enhanced audience engagement. Measured results.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates. Anyone that helps marketing with interviews, content, press, or in this case, a case study, gets a $100 gift card.