ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. To show leadership during a serious crisis situation. To manage a corporate transition. Some CEOs are masters of PR – for better or worse, like Elon Musk or Marc Benioff. To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. Become a constant at conferences.

Conference 160

Conference Leadership LinkedIn Social Media 160

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. He urges communicators to “focus on those places where our human genius is augmented by the power of machines.”

Study 78

Study Communications Conference Survey 78

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. During the May 12, 2016 press conference, he showed himself to be a master of public relations with his unscripted response to a question about why Nissan had purchased the stake in Mitsubishi. Turning stakeholders into supporters.

Ethics 264

Ethics Automotive Technology Conference 264

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Put on a conference or panel event.

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Brand Branding Reddit B2B 196

PRSay

JULY 1, 2022

Does anyone remember when satellite news conferences were cutting-edge?). New technology, new commitments. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. Widespread use of the internet didn’t occur until the 1990s.

Handbook 191

Handbook Publicity Newspapers Television 191

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

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Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. We’ll follow up after the conference in this blog with answers to your questions.

Communications 64

Communications Conference Policies Internal 64

PRSay

JUNE 29, 2020

“Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR I think corporations have genuinely embraced diversity and inclusion, some better than others.

Community 107

Community Banking Corporate Conference 107

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. We’ll follow up after the conference in this blog with answers to your questions.

Communications 52

Communications Conference Policies Internal 52

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

Cision

NOVEMBER 30, 2016

Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right. In the process, I became a software product nerd.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

MARCH 22, 2022

It’s not every day the technology analysts at Gartner poll communications leaders, which I think lends credence to the idea of influence. Gartner tends to serve clients in the B2B technology sector, so I imagine the results are weighted here. Size and turnover on comms teams also rise. “If Canada, France, Germany and the U.K.

Survey 96

Survey Communications Employee Technology 96

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

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Real Estate Leadership Conference Construction 60

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Looking ahead to 2026 the results are similar, but the highest growth in spending is foreseen in events and conferences, MAT releases (sponsored content) and influencers.

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Survey Measurement Employee Retail 87

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR).

Interviews 99

Interviews Publicity Technology Social Media 99

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. ” Office life. ” Tech trends.

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Trends Crisis Corporate Leadership 111

wiredPRworks

FEBRUARY 14, 2022

Elly has spoken around the world at over 200+ conferences, summits, events and universities on her experience and knowledge of digital communications and social media marketing strategy. Social Media Trends in B2B: Nicholas Love , Vice President of Digital Marketing | G&S Business Communications.

Social Media 52

Social Media Trends B2C Media 52

Melissa Agnes

JULY 19, 2016

It’s no secret that social media and mobile technology have changed the landscape for crisis management. Live-streamed video footage comes with a certain amount of weight – especially when it’s produced by a seemingly innocent bystander or individual, rather than a corporation. Perception is reality.

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Crisis Crisis Management Crisis Communications Video 100

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. And it’s not just B2C.

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Marketing Storytelling Technology Community 52

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. Just as the industry must adapt to changing technologies, it must also respond to changes in its audience and talent pool. Nevertheless, a large number of U.S. According to the U.S. Census Bureau, by 2020, 36.5

Resources 60

Resources Education Ethics Corporate 60

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. You hear about the companies they represent and their CEOs speak at the biggest, best conferences. This will inevitably change over time as corporations continue to focus on measuring everything, because you truly can’t manage what you can’t measure (as the adage goes).

Measurement 136

Measurement Data Analytics Conference 136

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. B2B Customers Want Thought Leadership. I’ve seen it a million times and in organizations of all sizes – startups, midmarket and the global corporations. Read: low risk.

B2B 62

B2B Marketing Survey Study 62

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. ” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. The good news is we can start to borrow the same tracking technology that is used in paid media. About Chris Lynch.

Media 57

Media Advertising Advertising Measurement 57

Karen Freberg

AUGUST 21, 2018

That’s what happened to me a few weeks ago in the hallways of the Washington Renaissance Marriott Hotel during the AEJMC conference. I had Craig for two classes while at USC (Research Methods and Corporate Reputation Management), and these were two of my favorite classes in my academic career. ” That caught my attention for sure!

Leadership 40

Leadership Social Media Corporate Conference 40

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 6) Thought Leadership Actually Requires Thought and Leadership. A half year later my employer was acquired.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Barokas

DECEMBER 20, 2017

We address current trends and technology and talk about what our association is doing for members. Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable. Those are key to leadership success. The best source of content is members themselves.

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Construction Healthcare Leadership Local 68

Ethical Voices

AUGUST 22, 2022

If your audience hasn’t seen it, one thing I think is so amazing to watch to really realize what’s going on in the moment in time that we are in today and the ethical challenge that we’re all facing, is a tremendous documentary called The Social Dilemma that was created by the Center for Humane Technology.

Ethics 75

Ethics Communications Agency Technology 75

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons.

Strategy 40

Strategy Marketing Internal International 40

PR in High Definition

FEBRUARY 17, 2017

Equally though, it’s important not to be too scripted – no-one wants to listen to a robot rattle off corporate messaging, so keep it as conversational as is appropriate. We recently put these steps to practice at Learning Technologies in London, filming Cornerstone OnDemand spokesperson Geoffroy de Lestrange.

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Video Film Interviews Retail 48