Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

Conference 40

Conference Internal International Leadership 40

Stuart Bruce

JUNE 4, 2015

Corporate PR professionals can learn a lot from political PR professionals and political PR professionals can learn a lot from corporate PR professionals. Some of the corporate PR leadership lessons I think we can draw from the Labour Party’s failure are: OST – Objectives, Strategy, Tactics. Photo: BBC.

Leadership 60

Leadership Policies Strategy Corporate 60

Deirdre Breakenridge

JUNE 27, 2018

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. For many companies today, being global describes far more than the geographies in which they operate.

Marketing 164

Marketing Ethics Local Technology 164

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Valuing quality journalism in corporate publishing. Monday Roundup: the #IABC15 (IABC World Conference) Edition is a post from: Shonali Burke Consulting, Inc. Good morning from the West Coast! Why did I leave again…?

Conference 40

Conference Analysis Journalism Employee 40

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. People said, you know, Facebook’s not social media, they’re media. Becky Saeger, Board of Directors, E*Trade Financial.

Banking 199

Banking Marketing Measurement Leadership 199

PRSay

JANUARY 9, 2020

This includes newsletters, closed Facebook groups and social media pages, among other places. There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. Social activism.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

APRIL 22, 2021

Articles on investment news sites are frequently based on corporate news releases, which suggests that these firms may have been attempting to artificially inflate stock prices. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 192

Financial Reddit Advertising Advertising 192

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

PRSay

MAY 26, 2020

The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In Intermountain Healthcare also launched a Facebook campaign that, at first, had a more general message. Honoring health care workers. Photo credit: pop tika.

Communications 191

Communications Crisis System Healthcare 191

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. And sure, their DreamForce conference is one of the more talked-about events each year. On Facebook J&J created five different “mini-shows” out of the full-length feature show on May 12.

Journalism 148

Journalism Brand Branding Interviews 148

PRSay

MARCH 20, 2020

We can make up for missed small talk by calling co-workers to check in, or by forming online groups through Facebook, Slack and other micro-chatting platforms. Meanwhile, the boss has planned three video conferences and two individual check-in meetings. In times of crisis, the need to communicate can feel like an ongoing requirement.

Communications 218

Communications Employee Video Crisis 218

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. ” Office life. ” Tech trends.

Trends 111

Trends Crisis Corporate Leadership 111

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. If you have to choose just one, start with Facebook. It’s, by far, the most effective.).

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MAY 15, 2017

At Crenshaw and other firms our size, it’s common for interns or entry-level staffers to sit in on client meetings, both in-person and by Skype or conference call. If they’re in a smaller firm, this opportunity may also mean more facetime with leadership, which is a real plus. Opportunities for client interaction. .

Skype 147

Skype Agency Meeting Software 147

wiredPRworks

FEBRUARY 14, 2022

Elly has spoken around the world at over 200+ conferences, summits, events and universities on her experience and knowledge of digital communications and social media marketing strategy. Social Media Trends in B2B: Nicholas Love , Vice President of Digital Marketing | G&S Business Communications.

Social Media 52

Social Media Trends B2C Media 52

Melissa Agnes

JULY 19, 2016

When Diamond Reynolds used her cell phone and Facebook Live to live-stream the unfortunate situation she found herself in, mere minutes after her boyfriend, Philando Castile, was fatally shot by a police officer, there was no stopping what would happen next. But there’s more to it than just the reach and real-time impact.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Wendy Zajack | Georgetown University.

Marketing 174

Marketing Employee Content Marketing Training 174

Waxing UnLyrical

MARCH 13, 2013

Like many of my peers, speaking at industry events and conferences is a growing part of my business. What I want to get out of a conference is to be intellectually challenged, emotionally refreshed, and professionally inspired. Twitter Facebook Google+ LinkedIn Gearing Up For Social Slam 2013. Here or there?

Conference 103

Conference Social Media Crisis Crisis Management 103

Scott Public Relations

JULY 14, 2020

While the quicksands of politics may be more dangerous that corporate communications, this field is the true “trendsetter” in communication. Have a press conference in which you explain the intricacies of the bill from a policy and legal perspective. Remain dignified and let your opponent dig his/her hole of ignominy.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). This was especially true when I made the shift to corporate health care.

Insurance 60

Insurance Insurance Social Media Corporate 60

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

JUNE 25, 2019

One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action. I want to do business with brands that care. And I’m not the only one. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible. percent in 2017, hitting $83 billion.”

Media 57

Media Advertising Advertising Measurement 57

Stuart Bruce

DECEMBER 29, 2014

She’s currently the chair of Global Alliance (the confederation of the world’s major PR and communication management associations and institutions), but has also been president of the Chartered Institute of Public Relations (in fact under her leadership we finally achieved chartered status).

Ethics 96

Ethics Local Blogging Internal 96

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. offline and internet presence, Facebook and Instagram, Roblox and other game/metaverse platforms, influencers).”.

Trends 52

Trends Trade Shows Agency Communications 52

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. .

Blogging 68

Blogging Education Resources Creativity 68

PR in High Definition

FEBRUARY 17, 2017

Or maybe you’re dipping your toes into the water of Facebook Live, Periscope, or the newly launched YouTube Live ( if you have enough subscribers ), and are wondering how to structure it. If you start streaming on Facebook Live without a caption on your video, will your audience know where you are? Take a look below.

Video 48

Video Film Interviews Retail 48

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

Social Media 45

Social Media Media Storytelling Local 45

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. I wouldn’t have occurred to me to mentioned Edward Bernays as a “thought leader” but what is thought leadership without history?

Interviews 104

Interviews Publicity Technology Social Media 104

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. On Facebook or Twitter, reputations created over years may be crushed in minutes. Prohibition PR will provide management advice.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Notice a common thread here?

Internal 43

Internal International YouTube Nonprofit 43

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60