Bianchi Biz Blog

AUGUST 18, 2022

With the event being virtual in 2021 due to the pandemic and in-person attendance still affected by COVID in 2022, it’s challenging to predict exactly how 2023 attendance will turn out. As we have seen from other recent events, attendance is still hard to predict. Media attendance dipped in 2022. CES 2023 is around the corner!

Automotive 66

Automotive Mobile Data Comparison 66

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

NewsWhip

JULY 12, 2022

Rang describes 5 lessons that PR professionals can take from this event: . As a comparison, the US company CenturyLink experienced a similar outage in a period of three days. Based on the last rebate, customers are already taking to social media, speculating on just how little they’ll receive. “Be

Communications 158

Communications Telecommunications Banking Crisis 158

Cision

MAY 20, 2016

If you’re not leveraging real-time events , your competitors will…and they’ll own the conversation. Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. Looking for inspiration? KITKAT (@KITKAT) September 24, 2014. Salvation Army.

Brand 159

Brand Branding Comparison Viral 159

PRSay

JULY 13, 2022

Virtual office culture, by comparison, can seem codified and forced. You might also arrange team-bonding events that help returning workers feel more comfortable around their colleagues and therefore more apt to use shared workspaces. Office culture depends largely on face-to-face interactions between employees. Share This Too.”.

Employee 155

Employee Handbook Comparison Meeting 155

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

NewsWhip

OCTOBER 13, 2022

As NewsWhip’s data shows, Tim Hortons’ decision to leave gained more coverage and attention than any other Hockey Canada sponsor, with upwards of 32 thousand social media interactions on that coverage. thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days.

Brand 148

Brand Branding Sports Crisis 148

ImPRessions - Crenshaw Communications

JUNE 2, 2016

What content drives the most engagement on social media? Basic social media monitoring should be part of daily PR activities to make sure you’re not missing any angles that are relevant to target customers. It was a chance for our client to own the topic and the entire event, and he did.

Conference 120

Conference Comparison Leadership Instagram 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility.

Writing 130

Writing Comparison Product Launch Leadership 130

Mark My Words

SEPTEMBER 22, 2022

A blame game with ITV has resulted, after the claims spread on social media at the end of last week, accompanied by images of the masked pair solemnly walking past the coffin. She is said to blame ITV bosses for not setting the story straight earlier in the day after the visit began to attract a furious reaction on social media.

Crisis 60

Crisis Comparison Reputation Film 60

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. Panelists included celebrities and activists such as Evan Rachel Wood, Busy Phillips, Sophia Bush, Sophia Carson and Joey King, as well as social media influencers Aimee Song, Tess Holiday, Nabela Noor, Ricky Thompson and more.

Fashion 75

Fashion Comparison Instagram Social Media 75

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 103

Media Relations Report Industry SEO 103

Sword and the Script

OCTOBER 24, 2017

For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. 40% say live events. 20% social media. Notably, live events dropped by 20% when compared to the same survey last year. 23% say social media. 23% say social media.

B2B 64

B2B Report Marketing Survey 64

Presspage

MAY 19, 2017

With minor differences in these newsrooms (such as a different social media channel), they all look and feel the same but are though personalised per office. A SaaS solution that functions independently from the rest of the website can even be instantly migrated in the event of a complete website redesign.

Corporate 68

Corporate Brand Branding Guidelines 68

Cision

SEPTEMBER 23, 2015

Media coverage opportunities secured and completed. Social media following and engagement. Event attendance. Campaign or launch success comparisons. Here are some examples of how we most often measure PR for our clients: Generate Awareness. Influencer chatter. Website traffic. Blog traffic. Build Leads.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Red Bull, Johnson & Johnson).

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. An easy comparison is social media. How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. There’s no mention of salary comparisons, which is a long-standing issue in PR.

Software 85

Software Pitching Internal International 85

prTini

JUNE 24, 2016

Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. I first wrote this piece before the events in Orlando, and I can’t believe it has become so relevant yet again before we even had a chance to publish.

Crisis 37

Crisis Mobile Social Media Comparison 37

Maxim Behar

DECEMBER 16, 2021

Not only elections, sporting events, European football, what not, lifestyle. We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Host 2: A comparison, any similarities?

Google 52

Google Engineering Sports Comparison 52

Waxing UnLyrical

MARCH 11, 2013

CPM IS an advertising metric, comparison WILL be made #measurepr. Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Shonali Burke (@shonali) March 5, 2013.

Handbook 81

Handbook Comparison Advertising Advertising 81

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. Onclusive is on all the major social media channels: Twitter , Facebook and LinkedIn.

Case Study 119

Case Study Software Data Web 119

Waxing UnLyrical

AUGUST 19, 2015

They provide a common language for comparison purposes. Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

Report 40

Report Measurement Media Comparison 40

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it. But what next?

Tools 136

Tools Publicity SEO Measurement 136

NewsWhip

MARCH 26, 2024

Imagine waking up to a brewing storm on social media concerning your brand. NewsWhip acts as your weather gauge, measuring the intensity by analyzing the volume of articles and social media posts generated and the engagement they are receiving whether it’s grumbling thunder or lightning strikes.

Brand 78

Brand Branding Comparison Measurement 78

Konnect Agency

MARCH 16, 2021

With social distancing in place, streaming TV shows, Zoom calls, ordering groceries online, and turning to social media as a main source of entertainment have skyrocketed. The entire customer journey must be seamless and personalized from content on social media to e-mails to mobile apps to ads to the purchase transaction.

Consumer 59

Consumer Retail Community Mobile 59

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. In the end social media is not to blame for whether someone did something. Remember - knowledgeable!

Social Media 52

Social Media Media Writing Web 52

Waxing UnLyrical

DECEMBER 28, 2011

I’m a social media expert as seen on <CABLE TV STATION> ”. By now, everyone is some kind of social media “expert.” OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. And that was it. That was supposed to be the story. So what’s new about you ?

Pitching 89

Pitching Interviews Comparison Writing 89

NewsWhip

JANUARY 9, 2023

Among these was a virtual tour of the brand’s ICX booth at the event, which gave an overview of new tech that could monitor a driver’s condition. This was by far the top article about tech at CES this year, with more than 45k engagements — or around 15% of the total engagement to the event overall, all from one single article.

Media 78

Media Comparison Instagram Facebook 78

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: chipotle , coca-cola , pr , QR codes , SEO | Comments (4) Site settings comment help? Why: Grand plans are all very well.

SEO 42

SEO Measurement Facebook Blogging 42

Buzzstream

AUGUST 28, 2019

Social Media Content Analysis. As marketers, we know the importance of social media in understanding more about our audience and increasing awareness of our brands and services. . But have you ever considered using social media platforms as the source of your content? . A lack of purpose. With more than 1.9

Survey 98

Survey Data Comparison Analysis 98

Konnect Agency

JANUARY 19, 2021

The ways consumers gain information about products have shifted due to accessibility on mobile devices – 60% of online users have discovered their favorite brands while scrolling on their phones through RSS feeds, e-mails, YouTube videos, text messages or influencer posts on social media. You’re not alone. Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Sword and the Script

APRIL 13, 2021

How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? NLP is used in a variety or PR technologies for media monitoring. We do all of that with a budget that is minuscule in comparison to Google, Facebook, or most other data providers with a similar scale.

Analysis 78

Analysis Marketing Engineering Data 78

Mindful Marketing

JUNE 4, 2022

However, it wasn’t long after the company launched its Juneteenth line that social media began to skewer it , as shown in these sample tweets : “Walmart needs to do better. It shows the lack of understanding of the pain and suffering that made Juneteenth come about. As Allen suggested, context matters.

Film 65

Film Retail Comparison Nonprofit 65

Cision

MARCH 8, 2016

How are you using your social media listening tool ? Research keywords, topics and events to see what has already been covered in the news to find topics that may need more attention. Revisit your data over time to make year-over-year comparisons and identify industry trends. Uncover Lesser-Known Topics.

How To 84

How To Pitching Survey Comparison 84

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? Tradeshow / industry event speaking opportunity. The list goes on. Last Step….

Marketing 40

Marketing Comparison Internal International 40