NewsWhip

APRIL 7, 2021

We measured both public and media reactions to the outcry throughout the month of March, gauging which stories and outlets were driving the most engagement to the news. . Though the story broke on the 18th, both public and media interest remained low until the following day.

Sports 148

Sports Comparison Viral Crisis 148

Cision

JULY 25, 2016

In statistics, the superuser model is referred to as a “power law distribution,” and it is (generally speaking) the distribution of time on site, engagement and conversion events relative to total audience for most digital platforms. Measurement enables adaptability. These are superusers. The transition from superuser to supernova.

Facebook 120

Facebook Instagram Measurement Twitter 120

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 102

Media Relations Report Industry SEO 102

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Proactive Proactive content is pre-planned based on events, holidays, and other scheduled news. Brands can measure the impact of digital PR via referral traffic, determining how many leads and corresponding sales came from that traffic.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Katie Paine's Measurement Blog

MARCH 29, 2023

Or, to put another way, the more effective you are at generating attention to your organization, event, or happening, the more inevitable the negative coverage. But, astoundingly, as good as the crisis management was in traditional media, there was no response in social media. D&G sales plummeted.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Konnect Agency

JANUARY 19, 2021

The ways consumers gain information about products have shifted due to accessibility on mobile devices – 60% of online users have discovered their favorite brands while scrolling on their phones through RSS feeds, e-mails, YouTube videos, text messages or influencer posts on social media. You’re not alone. Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Mindful Marketing

JUNE 4, 2022

However, it wasn’t long after the company launched its Juneteenth line that social media began to skewer it , as shown in these sample tweets : “Walmart needs to do better. Whether it’s a single salesperson or an entire organization, the measuring stick for any marketer is the value they add in an exchange.

Film 65

Film Retail Comparison Nonprofit 65

Sword and the Script

OCTOBER 24, 2017

For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. 40% say live events. 6% say other.

B2B 64

B2B Report Marketing Survey 64

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Presspage

MAY 19, 2017

With minor differences in these newsrooms (such as a different social media channel), they all look and feel the same but are though personalised per office. A SaaS solution that functions independently from the rest of the website can even be instantly migrated in the event of a complete website redesign.

Corporate 68

Corporate Brand Branding Guidelines 68

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

APRIL 13, 2021

How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? NLP is used in a variety or PR technologies for media monitoring. We do all of that with a budget that is minuscule in comparison to Google, Facebook, or most other data providers with a similar scale.

Analysis 78

Analysis Marketing Engineering Data 78

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. They provide a common language for comparison purposes. Let’s take a look: 1.

Report 40

Report Measurement Media Comparison 40

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Onclusive is on all the major social media channels: Twitter , Facebook and LinkedIn.

Case Study 118

Case Study Software Data Web 118

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

Handbook 81

Handbook Comparison Advertising Advertising 81

Sword and the Script

MARCH 5, 2019

Digital or social media teams: 28%. Here again, it a co-created event that they will be willing to share. Be sure to get recording rights in your contract, so you can use the audio and video again after the event. 1) What departments are managing influencer marketing? Communications: 16%. Other: 11%. e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Maxim Behar

DECEMBER 16, 2021

Not only elections, sporting events, European football, what not, lifestyle. We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Host 2: A comparison, any similarities? In 4th place is "Elections".

Google 52

Google Engineering Sports Comparison 52

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Defined as harnessing a current event or breaking story to promote your brand or products, Newsjacking is a tactic that has become increasingly prevalent within the industry.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative. Collect Data. Leverage it!

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: chipotle , coca-cola , pr , QR codes , SEO | Comments (4) Site settings comment help? Why: Grand plans are all very well.

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

DECEMBER 28, 2011

I’m a social media expert as seen on <CABLE TV STATION> ”. By now, everyone is some kind of social media “expert.” My query made it clear that I wanted examples of success, and how it was being measured. And that was it. That was supposed to be the story. So what’s new about you ? Consider yourself warned.

Pitching 89

Pitching Interviews Comparison Writing 89

Masters in Communications

FEBRUARY 12, 2022

Generally, if a communication system fills these five functions, it is mass media: Information : to feed or satisfy curiosity on behalf of an audience who wants to know more about an issue, to provide clarity where there may be confusion, and help the receiving audience understand how they fit into society.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” My query made it clear that I wanted examples of success, and how it was being measured. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is.

Pitching 111

Pitching Facebook Interviews Twitter 111

Contently - Strategy

MAY 12, 2024

Your cadence will vary depending on the outlets you plan to publish on and the dynamics of your social media calendar. You’ll definitely want to collaborate with your social media team, if your company has one, when planning and synchronizing content across platforms.)

How To 105

How To Resources Comparison Analytics 105