Katie Paine's Measurement Blog

MARCH 29, 2023

Or, to put another way, the more effective you are at generating attention to your organization, event, or happening, the more inevitable the negative coverage. But, astoundingly, as good as the crisis management was in traditional media, there was no response in social media. D&G sales plummeted.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S.,

Software 85

Software Pitching Internal International 85

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Presspage

MAY 19, 2017

With minor differences in these newsrooms (such as a different social media channel), they all look and feel the same but are though personalised per office. A SaaS solution that functions independently from the rest of the website can even be instantly migrated in the event of a complete website redesign.

Corporate 68

Corporate Brand Branding Guidelines 68

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Mark My Words

APRIL 21, 2017

But ultimately this will be a phoney campaign about a future event –our withdrawal from the European Union- the shape and outcomes of which are entirely unknown. Despite all the internal strife in Labour in terms of message it is surprising just how little has changed over two years.

Comparison 60

Comparison Radio Retail Interviews 60

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? Well-known internal subject matter expert (SME). The list goes on.

Marketing 40

Marketing Comparison Internal International 40

prTini

JUNE 24, 2016

Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. I first wrote this piece before the events in Orlando, and I can’t believe it has become so relevant yet again before we even had a chance to publish.

Crisis 37

Crisis Mobile Social Media Comparison 37

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Red Bull, Johnson & Johnson).

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Buzzstream

MARCH 13, 2024

Internal Datasets. Proactive Proactive content is pre-planned based on events, holidays, and other scheduled news. Social Media Mentions When the brand has a social presence or is trying to build one, mentions on social platforms may be a big part of a campaign’s results. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Defined as harnessing a current event or breaking story to promote your brand or products, Newsjacking is a tactic that has become increasingly prevalent within the industry. Side note: be tasteful about this!

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

OCTOBER 17, 2016

Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces. Ensure that your key media contacts have access to the latest report. Don’t Just Publish it. Leverage it!

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Masters in Communications

FEBRUARY 12, 2022

Generally, if a communication system fills these five functions, it is mass media: Information : to feed or satisfy curiosity on behalf of an audience who wants to know more about an issue, to provide clarity where there may be confusion, and help the receiving audience understand how they fit into society.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes.

Pitching 111

Pitching Facebook Interviews Twitter 111

Contently - Strategy

MAY 12, 2024

Just as you can’t miss your college bestie’s bday again , your brand shouldn’t be silent on International Women’s Day or miss an opportunity to promote a new product roll-out. Your cadence will vary depending on the outlets you plan to publish on and the dynamics of your social media calendar.

How To 105

How To Resources Comparison Analytics 105