Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

Remote PR Jobs

OCTOBER 11, 2022

With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. Analyze the data you’ve collected. When to do it PESTLE analysis is an ongoing process for monitoring changes in your business environment.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Companies pay tens of thousands of dollars a year to have access to analyst reports, so vendors that are well positioned in the the reports benefit. But how do B2B tech companies build long-term relationships with industry analysts? Any analyst company is more likely to listen to a client company, especially one in a hot category.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Inadequate resources.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Being an information resource is an excellent way to build up to getting solid coverage. Explain what is required . Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. When done the right way, public relations allows companies to tell as many people as possible about a business in a cost-effective manner.

Small Business 158

Small Business Publicity Social Media Web 158

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources.

Automotive 76

Automotive Mobile Technology Resources 76

PR in High Definition

JUNE 28, 2023

Online events have proven to be a powerful tool for product launches, training sessions, and establishing thought leadership. Online platforms allow companies to reach more people than they ever could have dreamed of, eliminating geographical limitations.

Travel 62

Travel Product Launch Energy Meeting 62

5W PR

JANUARY 16, 2020

Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. As a result, this has transformed the determinant of success, in PR and communications, from financial resources to niche targeting. Three PR and Communication Trends to Watch.

Trends 120

Trends Communications Big Data B2C 120

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

Media 108

Media Radio Television Engineering 108

Barokas

JULY 6, 2020

A lot of times if the company or industry fits with our team’s passion and/or if we see a big opportunity for growth, we’ll find a way to customize the retainer and scope, growing with you as your needs expand. How do companies determine if they are ready for a PR agency?”.

Consumer 131

Consumer Product Launch Agency Sports 131

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257

How To Interviews Measurement Storytelling 257

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. We suggest one of the best ways to move forward is by looking back. Look at these three insights – plus one bonus tip!

Automotive 57

Automotive Mobile Transportation Internal 57

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

Prohibition

JULY 7, 2023

With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base. Through effective messaging and proactive media relations, the agency successfully restored the company’s reputation and rebuilt consumer trust.

Agency 62

Agency Case Study How To Crisis 62

Remote PR Jobs

SEPTEMBER 25, 2023

Product launches are sent to a columnist, or New Year health detox listicles land in the inbox of a personal finance writer. So, it can be irritating when a positive and useful interaction with a PR professional leads to you being automatically signed up to every client list with that company. Best ask their permission first.

Product Launch 100

Product Launch Pitching Meeting Corporate 100

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Impact – Is your announcement going to impact your company monumentally? Conflict – Does your product or announcement challenge norms or address a major issue? By Andy Lowe. The Interesting and The Unusual .

Product Launch 52

Product Launch Pitching Industry Social Media 52

Konnect Agency

SEPTEMBER 25, 2023

The Power of Branded Partnerships Branded partnerships, also known as co-branding or co-marketing, involve two or more companies coming together to promote a product, service, or campaign. Leverage Each Brand’s Strengths: Earmark the unique strengths and resources that each partner brings.

Brand 52

Brand Branding Reputation Product Launch 52

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. company website, blogs). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Unless the engagement is with a state agency or company spending $1MM+ in PR, an overlong RFP is a bloated relic of a bygone era. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. In fact, it’s the most used social media platform among Fortune 500 companies. Many companies put minimal effort toward their pages, and it shows.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

ImPRessions - Crenshaw Communications

MARCH 15, 2017

You don’t need a $500,000 budget to launch an effective PR campaign, but it’s important to be realistic about the budget that is available and to match the scope of the program to available resources. Bad timing. There are so many ways timing can work for you in PR, but it works against you as well.

How To 149

How To Government Product Launch Internal 149

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Owned media refers to content that is owned by the organization, such as a company blog or website. Should companies hire public relations people internally?

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

APRIL 9, 2024

Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Communication strategy Set out foolproof communication procedures.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. The agency used a multimedia news release to house and promote their client’s press kit and product visuals. The views and downloads that each asset earned helped the agency determine which resources appealed to Pivotal’s target audience.

Company 40

Company Case Study How To Product Launch 40

Presspage

JUNE 19, 2018

Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? Heritage assets As an 80-year-old company, Nissan has a heritage page that offers resources for fans and journalists looking for former iterations of its cars.

Automotive 117

Automotive Mobile Interviews Video 117

Communications Conversations

APRIL 17, 2015

Livestreaming product launches. Convincing companies to experiment with a new tool can be tough (not everyone is Mtn Dew or Red Bull). But, I see a handful of other issues I’m sure midsized and larger companies will struggle with when it comes to Periscope and Meerkat, too. Sure, I see the upsides. Videographres.

Brand 60

Brand Branding Product Launch Video 60

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g.,

Print 60

Print Product Launch Fashion Report 60

Shift Communications

MAY 15, 2015

Perhaps your agency’s job was to position that client for acquisition – and you achieved that goal – and the acquiring company already has a great PR firm. Or your agency’s role is to help support a specific one-and-done product launch and you do so expertly. First, you can be a better resource as needs shift and change.

Product Launch 60

Product Launch Agency Leadership Resources 60

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Being at a hyper-growth company, we were constantly trying to find the thing that would get us to the next level of growth.

Marketing 74

Marketing SEO Trade Shows Technology 74

Buzzstream

MARCH 26, 2020

If you are willing to invest other resources, here are some other tools that make life even easier. BuzzSumo is an excellent resource for finding all social stats on each influencer. If my company investing money upfront, I want to see sales coming from this campaign. YouTubers also can use your products in a tutorial video.

YouTube 116

YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. Why is the product or service needed?

Technology 157

Technology Product Launch B2B Software 157