ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Customers want to know more about the people who lead the companies they patronize.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. What’s more, if the piece contains a link back to the company, it will boost its search ranking. If you write it, leads will come.

SEO 125

SEO Case Study Conference Retail 125

Sword and the Script

FEBRUARY 16, 2021

It’s not about you, your company or products. Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Write with journalistic ideals. Thought leadership requires actual thought and leadership.

Government 138

Government Survey Ethics Media 138

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Let’s say you run a company that makes a cool mobile app for human resources managers.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Doctor Spin

APRIL 17, 2023

The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Patagonia —Patagonia is an outdoor clothing and gear company known for its sustainability and social responsibility commitment. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

DECEMBER 14, 2016

For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. The backbone to any public relations program isn’t the team working hard for you at the PR agency – it’s your company. Can you prove what you do?

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! Building a brand in Asia can be a delicate dance that needs a considered approach rather than a one-size-fits-all approach that many multinational companies assume is just like home. You’ve worked in China, Hong Kong, Singapore and more.

Local 120

Local Newspapers Retail Sports 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Communications Conversations

DECEMBER 5, 2019

In basic terms, employer brand is the reputation a company has as an employer. I work to position our company as an employer of choice. These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Contently - Strategy

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. No one company or solution is going to solve it for a brand. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? The long game.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. In reality, it’s far more expensive because companies are throwing money away. . But how many executives are really in place long enough to learn their company, customers, and industry before they take off? In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

AUGUST 9, 2016

As Advanced Content Distribution: Optimizing to Go Beyond the Basics examines, the audience you’re trying to reach will determine how you write, format and distribute a release. In particular, it’s the recommended approach for promoting gated white papers and other demand generation content. Full-Text Syndication.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

NOVEMBER 7, 2015

Additionally, ensure the authenticity of their writing and dedication to consistently engaging their audience. Get our free influencer white paper today! Look at each influencer ’s profile to analyze how their social media following, domain ranking and topics of interest compare to others. Pinpoint Readers’ Pain Points.

Brand 120

Brand Branding SEO Social Media 120

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. 2) Customizing the branding.

Marketing 75

Marketing System Analytics Content Marketing 75

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. Get more tips that will help you build your personal and company brands responsibly.

Social Media 120

Social Media Media Reputation Training 120

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. At least that’s what the Japanese food company Nissin seems to be saying with the launch of a new website that pushes the boundaries of owned media. those same people would prefer company. I wonder if Slim Jim fans would enjoy some company.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a chance to stand out too.

Survey 60

Survey Trends Marketing B2B 60

Beyond PR

APRIL 19, 2016

A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing.

Social Media 40

Social Media Marketing Media Nonprofit 40

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

OCTOBER 5, 2015

Step 1: Gain Buy-In of Senior Leadership. Further, tap into the competitive spirit of the company and share how your rivals are already setting themselves apart through content marketing. This will help keep your leadership team jazzed about your content marketing efforts. Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. “Writing makes me aware. You work in public relations, SEO, content marketing or social media marketing.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Industry thought leadership is a differentiator.

B2B 242

B2B B2C Software Consumer 242

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. White papers. a leading web and mobile app development company with 13+ years of experience. Blogs and articles. Short-form videos. Longer form videos. Checklists.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

MAY 21, 2015

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. High Income Business Writing. 8) Jay Baer. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Trust and respect are at the beating heart of effective internal communications.

Employee 40

Employee Internal International Corporate 40

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40