Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. How could this happen on a company blog? Bylines provide “an accountability measure,” as the Poynter Institute , a research organization dedicated to improving journalism, says. Somebody said something sometime. Image credit: Unsplash.

Blogging 97

Blogging Company Journalism Study 97

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Prior to joining Crenshaw Communications, Patrice worked at Kite Hill PR where she led teams in securing placements in top-tier publications like AdAge, Business Insider, VentureBeat, and The Wall Street Journal. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. In other words, companies that have a member of their board with marketing experience yield higher shareholder returns.

Marketing 145

Marketing Survey Study Comparison 145

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Maintaining a positive company image We live in a world where anyone can post a negative review, and a story with negative sentiment can spread through social media like wildfire.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Maintaining a positive company image. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

Conference 329

Conference Marketing Case Study Measurement 329

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Academia’s Deep Dives The success of influencer collaborations is closely tied to a company’s reputation, according to numerous studies — many of them academic.

Reputation 78

Reputation Journalism Financial Corporate 78

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This supports your good reputation and signals to stakeholders that your company is a desirable employer and a reliable business partner.

Reputation 78

Reputation Financial Employee Survey 78

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust. .

Company 190

Company Employee Internal International 190

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? Brand journalism is the key to a killer digital newsroom. Bart : “Demise is probably a little too strong. News reporting is going to be around a long time.

Company 111

Company Media Journalism Report 111

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Buchanan PR

MAY 3, 2024

If you’re unfamiliar with this term, this is when a company pays a publication to publish an article. While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company. Forbes , The New York Times , The Wall Street Journal – everyone is doing it.

Writing 84

Writing Journalism Examples Advertising 84

Cision

OCTOBER 4, 2017

Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page. Multimedia is a crucial component to impactful modern-day journalism. So, our attention spans are extremely short and very diluted.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing Internal 256

Mindful Marketing

JUNE 22, 2015

Now we’ve all heard that journalism is dying and brand content is taking over and blah, blah, blah but at the end of the day the same principles apply to PR that have always applied – third party credibility and endorsement is crucial and that third party being a media outlet still matters and will continue to matter. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

DECEMBER 19, 2023

Corporate communications teams emphasized “repurchase” “According to Cision data shared with Fast Company , ‘repurchase’ is among the most common keywords in this season’s earnings releases. Roughly half of respondents (47%) say they spend at least 25% of their time on PR measurement, the survey found.

B2B 106

B2B Survey Pitching Software 106

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Landis PR

AUGUST 30, 2021

We measure success based on our strategic communications plan and how it helps you achieve your business goals. Forbes: How To Find The Right PR Match For Your Company. The Business Journals: Knowing what type of PR client you are helps you find the right agency. Established business goals. Prepared for success.

Resources 135

Resources Pitching Journalism Agency 135

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Employee Advocacy. Storytelling.

Social Media 120

Social Media Brand Branding Airlines 120

Sword and the Script

APRIL 6, 2021

However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha. Either way, every PR pro should want to know when their company or client earns a new backlink. Last year the company added a media database and podcast monitoring. million of revenues, improving on 2019’s $10.2 million in sales.”.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1 million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Stephen Waddington

JULY 7, 2022

The report finds that practitioners continue to face challenges in helping organisations move beyond intent towards action: only a quarter (24%) of organisations set science-based targets and 59% do not measure carbon footprints. Brown is also founder of Don’t Cry Wolf and a B Corp Ambassador.

Leadership 111

Leadership Publicity Energy Crisis 111

Cision

JANUARY 2, 2018

In fact, the company’s Ads Manager reports that Facebook has the potential to reach 41 million people between ages 18 and 24 as well as 60 million people between 25 and 34 in the United States alone — even though both of those numbers are higher than demographics counted in the last U.S. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. Senior professionals in traditionally structured companies love to create silos. It’s a debate that’s been ongoing for more than 50 years.

Trends 157

Trends Publicity Marketing Case Study 157

Onclusive

MAY 10, 2017

Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects.

Trends 150

Trends Publicity Data-Driven PR Government 150

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 144

Study Media Relations Media Measurement 144

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

PRSay

JANUARY 3, 2018

Tech companies have made huge financial bets on all of these innovations. Artificial intelligence also has the potential to revolutionize journalism. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

Deirdre Breakenridge

OCTOBER 16, 2014

We have to proactively be ahead of what our companies need to know with respect to their audiences to build stronger relationships through communication. This extends beyond the four walls of your communications department in your company. If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

Big Data 250

Big Data Data Education Internal 250