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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Can the news media absorb the volume of infographics we churn out?

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Predictions are a perennial. Look back at learnings.

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How to Create a Media Kit

5W PR

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Standard practice also dictates that teams add all coverage to the press section of the company website. That edgy byline by the company CTO?

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. The deluge of PR pitches. Pitch proof points with claims. The company estimates an annual subscription prices range between $4,750 – $10,925. Source: 3 Studies Branding and Marketing ).

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What Are Quality Links and How to Build Them

Buzzstream

However, quality might mean many different things to different people at a company. Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.