Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

SEPTEMBER 14, 2019

61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. 2) What reporters want from PR pitches. “My

Survey 76

Survey Media Relations Report Media 76

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Earned media is the lifeblood of media relations, a core component of public relations.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. It’s a great listening tool to ensure your pitches are targeted.” ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Solo PR Pro

OCTOBER 18, 2022

It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement. I didn’t want to box myself in to just one area of communications when I launched my company. JD: I decided early on to focus on the business value that social media can bring a company.

Media Relations 97

Media Relations Media Social Media Internal 97

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. From my perspective, he noodles around in some code for an hour, and then the next time I see him, his company’s traffic reaches a new high.

Content Marketing 111

Content Marketing Print Analysis Data 111

The Proactive Report

DECEMBER 24, 2015

Infographics. There are many ways to distribute and amplify your content: Social advertising. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Infographics. There are many ways to distribute and amplify your content: Social advertising. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Infographics. There are many ways to distribute and amplify your content: Social advertising. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PR 20/20

MAY 17, 2018

Form : Always ask for first and last name, email, website URL and company name. This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). To connect with an influencer, ensure your pitch is mutually beneficial.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Marketing Budgets to Grow Digital Spend.

Mobile 60

Mobile Study Marketing Survey 60

PR Fuel

JULY 5, 2020

Press releases aren’t meant to act as marketing material for your company. Press releases are often written for: New product announcements Hiring announcements Event announcements Company mergers Rebranding Opening a new office Receiving awards. They can also include photographs, media, or infographics depending on the topic.

Writing 52

Writing How To SEO Infographics 52

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. This space is typically reserved for blog posts, infographics, social posts, and e-books. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111

Communications Conversations

OCTOBER 16, 2017

In other words, decide what values you stand for and stay relentlessly true to them; in our case, Maccabee has turned down hundreds of thousands of dollars worth of client revenue from liquor companies, because we felt it would conflict with our PR work for alcoholism treatment.

Agency 113

Agency SEO Social Media Pinterest 113

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Play with the timing of your posts to see if it makes a difference.

Communications 79

Communications Pinterest Reddit Radio 79

PR Conversations

JULY 5, 2017

Some companies allocate budgets for promotion on social media. In this case, PR manager plans and runs advertising campaigns. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

DECEMBER 10, 2015

Promoting a company event on social? Is the graphic calling out the accomplishments of a speaker at a company event? Use their headshot from their company bio. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Use Contrast Strategically.

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

APRIL 2, 2015

Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

MAY 3, 2019

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

PR Fuel

OCTOBER 16, 2018

Not only did practically everything they attempted fail, the entire company has become a laughingstock. How much do we forget this when a crisis happens to our company or business? The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Say You’re Sorry.

Web 40

Web Pitching Local Report 40

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. The Denny’s Press Release “Accident” Last week the company issued a press release about new breakfast plate. This was, of course, a very embarrassing.

Creativity 60

Creativity Infographics B2B Corporate 60

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

This guide is intended as your roadmap for real change in your company. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Value demands are the work clients pay companies to do. It is the reason that the company is in business. It takes time.

How To 60

How To Software System Employee 60

Shift Communications

FEBRUARY 23, 2015

Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. I would like to take this opportunity to introduce XYZ which is a California based mobile development company headquartered in San Francisco with offices in India. Comment on their stuff.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. ” The company says it surveyed 400 U.S.

Marketing 70

Marketing Employee Survey Social Media 70

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48

How To Media Print Real Estate 48

Buzzstream

AUGUST 13, 2018

DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”.

Google 118

Google Measurement Advertising Advertising 118

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

We transitioned into a health innovation company. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. And, probably for the first time, we’re now seeing pharma companies are becoming pop culture history. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78