Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

Ethics 81

Ethics Training Real Estate Agency 81

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. What’s an honest company to do? Use feedback tools.

Reputation 159

Reputation How To Employee Financial 159

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. What makes a successful IPO?

Reputation 62

Reputation Ethics Employee Travel 62

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. In addition, two-thirds would prefer to work for such a company.

Reputation 60

Reputation Corporate Survey Employee 60

PRSay

FEBRUARY 16, 2021

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. Will you be able to legally, ethically, reputationally defend the advice you gave? Voice your concerns — often.

Communications 158

Communications Ethics Leadership Reputation 158

5W PR

OCTOBER 18, 2023

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. There are a few strategies that health and wellness companies can consider. Transparency and clarity Be transparent about the ingredients, sourcing, and manufacturing processes of the company’s products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. When it comes to conducting financial analyst meetings, AI-powered platforms can also assist.

Financial 78

Financial System Ethics Data 78

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

PR in High Definition

MARCH 31, 2021

The Deliveroo IPO boycott could be far reaching, and have implications far beyond the tech industry as fund managers slate their ethical stances. As experts in reputation shaping for tech-driven business, Firefly and I are watching closely. We wish Deliveroo well. We also wish it looks after its workers more fairly.

Ethics 62

Ethics Reputation Financial Industry 62

Stuart Bruce

JUNE 25, 2015

Reading the review of Trust Me, PR is Dead in the Financial Times my jaw dropped when I got to this line: “Recently, tour operator Thomas Cook was criticised over its handling of the death of two children during one of its holidays: it did not need to overhaul its business model, it needed better communications advice.”

Financial 60

Financial Communications Ethics Reputation 60

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies?

Ethics 52

Ethics Training Financial Survey 52

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

The character has many ethical and personal questions. As a crisis and reputation advisor, I need to think strategically and on the fly. Or will you experience negative financial consequences? It's about a crisis fixer who helps rich and influential clients solve their problems.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Flag challenges that could impede success.

Publicity 334

Publicity How To Agency Product Launch 334

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Konnect Agency

APRIL 20, 2023

The trend originated due to increasing concerns from followers that influencers were not being genuine, merely partnering with brands for financial gain rather than genuinely liking the products. This can enhance brand reputation, build consumer trust, and foster long-term brand-consumer relationships.

Trends 52

Trends Marketing Ethics Consumer 52

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. I recall a finance class in first year when someone mentioned ethics. Times have certainly changed.

Apparel 123

Apparel Media Ethics Interviews 123

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” –Hope for technology to be ethical. ” Justin Gilanyi “What I look for in investing in companies…Head, Hand, Heart. .”

System 78

System Technology Banking Community 78

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! This is where crisis management comes in.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Reputation Specialist Michael Toebe

AUGUST 3, 2021

Playing dirty, disregarding ethics and the long-term value of relationships is, well, foolish and reckless. alleging in a lawsuit, breach of contract because the company put the movie “Black Widow” on its streaming service while simultaneously releasing it to movie theaters, denying the actress expected and due profits.

Publicity 52

Publicity Media Ethics Television 52

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. Here’s a look at press release pricing for three of the largest distribution companies. Check out our services.

Financial 89

Financial Video Survey Google 89

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Understanding the ethics of sharing. The music companies ultimately filed federal copyright lawsuits and the downloaders faced huge fines. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Understanding the ethics of sharing. The music companies ultimately filed federal copyright lawsuits and the downloaders faced huge fines. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

NewsWhip

AUGUST 2, 2022

One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . Companies need to be ready to navigate any issue, so we took a look at the three main types of crises that exist, which we repeatedly see both individuals and brands encounter. .

Crisis 158

Crisis Financial Reputation Sports 158

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media monitoring captures data on the performance of social media activity from both your company and your competitors.

Strategy 370

Strategy Communications Reputation Measurement 370

Maxim Behar

MARCH 12, 2024

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. PR companies still succumb to their clients’ demands to slander their competitors or somebody else. Sure it can!

Ethics 64

Ethics Social Media Local Corporate 64

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. A single misstep can lead to a public relations nightmare, causing reputational damage. The ethical side of newsjacking needs to be considered at every turn.

Ethics 102

Ethics Trends Social Media SEO 102

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 192

Writing Communications Marketing B2B 192

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? Their job is not to help companies sell more products or advance their messaging agenda. When PR Turned to the Dark Side ”). Stick to the essence of the news. He can often be found on Twitter at @peterhimler.

Pitching 43

Pitching Journalism Tools Agency 43

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

PR in High Definition

MAY 24, 2023

This is due to lack of company regulation around whether they should or shouldn’t be using these tools to support their work. For example, if I use Google and search ‘AI’, the results come back with a multitude of news items, various descriptions of AI and a range of company articles using the term ‘AI’.

Google 62

Google Engineering Tools Privacy 62

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. I can't get a raise or change jobs.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

SEPTEMBER 11, 2018

However, today, accusations of falsehood and deliberate deception are eroding trust in our profession by both those stakeholders we need to do our jobs as well as those we hope to engage in order to provide the maximum value to our companies, organizations or clients. Fortunately, there are tools and allies to help us.

Communications 79

Communications Real Estate Ethics Guidelines 79

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Source: Code of PR Ethics? ). The company estimates an annual subscription prices range between $4,750 – $10,925. Source: Fend Off Reactionary Cuts ).

Survey 176

Survey Marketing B2B Study 176

Reputation Us

JANUARY 4, 2016

Limiting your hospital’s vulnerability to a loss of security and reputation. Next, they created a website designed to mimic the company’s official pages. ” Remembering Your Reputation. “If patient data is breached, the hospital’s reputation is immediately jeopardized.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60