PRSay

JULY 6, 2020

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Many companies are opting to carry on with the work-from-home policies they started during this past March and April. But not everyone has those options.

Employee 189

Employee Skype Meeting Nonprofit 189

Cision

AUGUST 10, 2015

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement.

Training 120

Training Employee Social Media Company 120

5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. This wave of recognition draws in potential customers, who are out hunting for the solutions that the company’s product or service provides.

Company 78

Company Product Launch Resources Employee 78

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

Bianchi Biz Blog

JUNE 12, 2023

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. By harnessing the power of audio, podcasts take employees on an immersive journey, sparking their imagination and fostering a deeper connection with the company’s mission and values.

Employee 77

Employee Automotive Storytelling Internal 77

5W PR

APRIL 9, 2024

Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Communication strategy Set out foolproof communication procedures.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Mindful Marketing

SEPTEMBER 11, 2022

Her seemingly heartless dismissal has aroused widespread empathy, including from some of the world’s leading companies, sounding an alarm against ageism. However, in an era when brand-building is of utmost importance, shouldn’t companies have a say in the looks of those they pay to be the faces of their firms?

Employee 81

Employee Film Television Policies 81

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management. Social media often gets referred to as “shared media,” and for good reason.

Social Media 87

Social Media Reputation Communications Company 87

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. People were concerned that those employees were OK.

LinkedIn 74

LinkedIn Employee Survey Internal 74

5W PR

MARCH 18, 2023

This enables potential investors to comprehend the company’s ideology and gain insight into its operations. The most effective channels for doing so include press releases, social media, and investor relations. This can help keep employees informed about the brand’s goals and achievements.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

JUNE 15, 2023

One way to help build a strong brand is through strategic press relations resulting in earned media coverage. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of credibility that paid media often doesn’t buy. What is earned media?

Reputation 156

Reputation Brand Branding Media 156

Mindful Marketing

JULY 31, 2021

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 119

Employee Marketing Interviews Healthcare 119

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

PRSay

APRIL 5, 2021

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. That is not realistic, however, for many companies.

Report 175

Report Company Government Conference 175

PR in High Definition

JANUARY 30, 2024

Company scandals and crises hit the headlines on an almost weekly, if not daily, basis. Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs. The same mindset, really, should apply to companies. The same mindset, really, should apply to companies.

Handbook 62

Handbook Crisis Company Reputation 62

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. Interact on social media.

Media 333

Media Pitching Report B2B 333

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 336

Media Relations Blogging Media Crisis 336

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. All great elements to listen to.

Company 178

Company Reddit Employee Facebook 178

Axia PR

JANUARY 19, 2022

A social media policy is an outline for how employees should conduct themselves online — both personally and professionally. When done right, social media policies set employees up for success and help companies curb issues with security, reputation, and the law.

Policies 62

Policies Social Media Company Guidelines 62

Axia PR

MARCH 10, 2021

Public relations is much more than media relations. It’s also social and web media. One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone.

Company 111

Company Nonprofit How To Employee 111

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 78

Automotive Policies Employee Corporate 78

PRSay

APRIL 7, 2020

A lack of trust in government and media has caused many people to ignore crucial health advice about the novel coronavirus, raising the importance of employer communications, says a special report from the Edelman Trust Barometer. 19, found that employees trust their employers far more than they trust governments or news media.

Crisis 151

Crisis Company Communications Government 151

Communications Conversations

JULY 14, 2020

It’s the notion of CEOs sharing employee-only messages with external audiences. It addressed what I’m sure was a fairly anxious Microsoft employee base and talked about the company’s mission and steps they were taking to assist in the virus efforts around the world. ” Same message.

Employee 78

Employee LinkedIn Social Media Trends 78

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. Part of any successful social media strategy includes drawing your audience in through a visually appealing, constantly changing page. Another idea is a social media takeover. Mix up your posts.

Social Media 344

Social Media Strategy Media LinkedIn 344

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. And it’s not just about external communication, either; it also helps companies with the challenges of talent recruitment and retention.

Social Media 99

Social Media How To Media Employee 99

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Brand 333

Brand Branding Employee Engineering 333

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

5W PR

MAY 27, 2022

Robotics and various products from robotics companies have been excessively used by consumer, commercial, and other industrial businesses, which gives robotics companies plenty of opportunities for utilizing strong public relations strategies and campaigns. Data and Statistics.

Company 88

Company Strategy Publicity Real Estate 88

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. Translation: Times are good to be an employee. Translation: Times are good to be a GOOD employee.

Training 60

Training Employee Company Analytics 60

Cision

OCTOBER 17, 2015

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Check out these three examples to see how you can take the conversations your employees have on social and turn them into something beneficial for your brand.

Employee 120

Employee Brand Branding Social Media 120

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

Communications Conversations

MAY 11, 2022

Companies are investing more and more in their Employer Brand–mostly because they have to! And as more companies have started to bring these Employer Brands to life on social, I see many going through the motions–essentially doing the same thing every other brand is doing. But what a big opportunity for brands.

LinkedIn 60

LinkedIn Social Media Company Brand 60

Onclusive

MAY 3, 2017

For public relations professionals, media monitoring can be both tedious and exciting. As an employee of a PRTech company, I’m obviously a bit biased in […].

Media 186

Media System Employee Company 186

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 189

Company Employee Internal International 189

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . The more you know about your customers, clients, employees, and competitors, they better your planning will be.

Social Media 162

Social Media Media Analysis Data 162