Ronn Torossian
APRIL 1, 2022
When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. The pandemic has affected companies in the […]. The post Social Media Strategies for Financial Services Companies appeared first on.
Ronn Torossian
JULY 7, 2022
When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets. The post What Companies Need to do After Generating Media Coverage appeared first on.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Axia PR
MARCH 20, 2024
Classify media tiers, identify interest, select quality options, and stay informed about competitors to prioritize media outlets. Earning media coverage is essential to a successful PR campaign, and it’s important to remember not all media outlets are created equal when earning coverage.
Ronn Torossian
NOVEMBER 5, 2021
Although this is an old marketing concept, the popularity of social media platforms, the importance […]. The post Boosting Company Credibility with Social Proof appeared first on. Any positive comments about a business and its solutions are considered social proof.
Advertisement
While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28.
Sword and the Script
APRIL 23, 2024
The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media.
ImPRessions - Crenshaw Communications
JULY 14, 2021
Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.
Advertisement
This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics.
Advertisement
In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)
Advertisement
It also offers solutions for companies looking to build a deeper connection with stakeholders around their ESG initiatives. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Advertisement
With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.
Advertisement
Cision has created the go-to guide for those who are hunting for a new media database. Access your copy today and learn: Why your company needs a media database. Key features and capabilities to look for in your database. Questions to ask during the evaluation process. Advice for earning adoption approval from the C-Suite.
Advertisement
People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?
Advertisement
Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted. Metrics & KPIs to measure success for earned and owned media.
Expert insights. Personalized for you.
195 
Let's personalize your content