Sword and the Script

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. of revenue – down from 9.1%

Agency 109

Agency Survey B2B Media 109

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution.

Marketing 86

Marketing Guidelines Social Media Conference 86

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

A checklist to see if your company is ready for a PR agency. To set up a PR partnership for success, it’s important to take the temperature in the C-suite and to look the company up and down to assess readiness. There’s no clear company mission. Similarly, a clear and cogent mission is the heart of any company.

Company 136

Company Leadership Agency Employee 136

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list. into) a more formal discipline.”

B2C 194

B2C Content Marketing Study Trends 194

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. market alone. As such, there’s venture funding going to startups, tons of M&A by the larger players, which are typically part of holding companies, and currently a very frothy market for private equity activity.

Content Marketing 96

Content Marketing Marketing Print Software 96

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Become a resource for your audience — not just a resource on your individual company, but also a resource on the industry.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation. Within the last year, our group has set aside time for company-wide training sessions to strengthen our skills and share valuable tips and tricks.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

MAY 12, 2020

As companies get older, they accumulate, announcements, transactions and history. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> Many websites mix news, content and marketing.

Company 101

Company Survey Pitching Report 101

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Be sure to capture company outings, too.

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Some PR pros manage this in house, while others leverage the expertise of specialized influencer marketing agencies.

Training 195

Training Media Training Reputation Crisis Communications 195

Contently - Strategy

MAY 8, 2019

Now, marketing and sales are supposed to collaborate and complement each other like Holmes and Watson. Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. Some marketers create a lot of great content but don’t always communicate that to sellers.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

ImPRessions - Crenshaw Communications

MARCH 23, 2022

There’s an endless list of priorities, from onboarding and immersion to setting expectations and navigating the processes within a new company or organization. Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities.

Agency 310

Agency Meeting B2B Conference 310

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Shift Communications

OCTOBER 10, 2017

One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. How much mindshare a company has in a very specific context. This is expected; no industry has seen more automation of communications than B2B marketing. Marketing Mindshare. Christopher S.

Conference 114

Conference Data Marketing B2B 114

ReimaginePR

APRIL 1, 2020

Not every one of these corporations are actual organizations and pupils should identify the legitimacy of the internet company before proceeding to get documents from them. In other little business industries, some market second-rate merchandises to costumers to generate high earnings. we ensure that you employ recent.

Writing 120

Writing Resources Web Creativity 120

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. WordPress themes health food company”).

Company 84

Company Brand Branding How To 84

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

After the outcry from the company’s most important stakeholders — both investors and its workforce — the Board members were replaced and Altman’s position restored. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

Banking 212

Banking Nonprofit Twitter Advertising 212

Communications Conversations

FEBRUARY 21, 2019

Of course, we parents all had our phones out documenting many moments of this party. But, later that day, I couldn’t help but think about the kids at that party–my niece and nephew and my kids, and how we, as marketers, will be marketing to them in the next 10-20 years. Sound about right for most companies in 2019?

Marketing 74

Marketing Web Instagram Facebook 74

Communications Conversations

MARCH 28, 2018

When you’re one of the largest tax consulting/preparation companies in the country, there are certain events that come up year after year that marketers and communicators are challenged with promoting. Or, that the idea of two guitarists shredding for an hour-straight on Facebook was in the HRB marketing playbook?

Social Media 95

Social Media Marketing Media Facebook 95

Wadds Inc.

MARCH 8, 2023

Bain & Company has signed a services agreement with OpenAI. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. The amount of information in the market is overwhelming and vendors typically oversell solutions.

Tools 98

Tools Writing Pitching Web 98

Agility PR Solutions

JUNE 23, 2022

Companies across multiple industries are attributing double-digit improvements in KPIs such as time to value, product adoption, customer satisfaction and customer lifetime value to the impact of their customer education programs, according to a newly published infobrief from market intelligence firm IDC.

Education 78

Education Report Industry Company 78

Sword and the Script

OCTOBER 18, 2022

I tend to think this notion is applicable to marketing and PR – it’s the idea that simple explanations are usually better than elaborate messages. Working with readers of corporate press releases, she showed that companies stand to lose readers owing to lousy ‘processing fluency’ of their documents.

Handbook 93

Handbook Financial Writing Corporate 93

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time.

Analytics 81

Analytics Comparison Google Interviews 81

PR Fuel

MARCH 9, 2021

Are you looking for ways to ensure that your company’s brand remains intact? Do you need a way of improving the press releases that your company has? If so, then you need to hire a press release company to oversee it all. Doing so can unlock a plethora of benefits for your company and its brand. SEO is the way.

Company 52

Company SEO Engineering Writing 52

Practical Law Construction

FEBRUARY 2, 2022

The issue of whether a parent company guarantee (PCG) creates a secondary liability (as opposed to a primary obligation) has been taxing the courts again. 1973] AC 331 ] is authority for the proposition that any document described as a guarantee is to be construed on its own words. May provide wider recompense than damages.

Company 52

Company Construction Government Blogging 52

Contently - Strategy

APRIL 17, 2019

Aesop wasn’t a marketer. Most of his lessons concern life in general, but some apply neatly to business and marketing. Marketers care about growth. Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Most marketing tasks start with “how” questions.

Content Marketing 109

Content Marketing How To Marketing Banking 109

PRSay

MAY 25, 2021

Companies now understand the importance of diversity, equity and inclusion (DE&I) and are making them a priority in their organizations by infusing each into their cultures. As PR professionals, we understand that communication influences every aspect of a company. Regardless of our race, these issues affect us all.

Training 192

Training Policies Study Community 192

Cision

DECEMBER 22, 2015

And brands who have carved out a slice of their marketing budget for influencers have seen an average ROI of $6.50 Follow these five steps to create your influencer marketing program: 1. A beauty blogger based in Abu Dhabi likely won’t impact a San Francisco-based cosmetics company if they’re focused on growing reach in California.

Marketing 120

Marketing Social Media Creativity Pitching 120

Cision

MARCH 20, 2017

This morning, we announced that in order to accelerate our pace of innovation, we intend to become a publicly listed company. With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media.

Technology 227

Technology Data Big Data Measurement 227

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. .

Case Study 131

Case Study Study Brand Branding 131