Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Corporate Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. Most importantly, awards represent a third-party endorsement.

Case Study 136

Case Study B2B Conference Industry 136

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. And not every company has an appropriate response to that specific crisis. How to prepare and fix a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

David PR Group

MARCH 16, 2020

The big victims so far are the cruise lines and many areas of the hospitality industry, but even ancillary industries are at risk. As I was sitting on the phone waiting for VRBO, the reputation manager in me was running scenarios. Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand.

Communications 106

Communications Brand Branding Policies 106

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Doctor Spin

APRIL 5, 2023

Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies. This can make it difficult for them to gain exposure and build recognition in their industry. Reputation —Reputation plays a huge role in public relations for small businesses.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

This can make it difficult for them to gain exposure and build recognition in their industry. Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Reputation. Reputation plays a huge role in public relations for B2B. Better customer relationships.

B2B 52

B2B Strategy eBook Small Business 52

Cision

MAY 3, 2016

How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? Keep an eye on your branded mention volume because it often correlates with customer service questions. Each one that does is an opportunity you can’t afford to miss.

Brand 120

Brand Branding Software Nonprofit 120

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to? Customer service. Operations.

Crisis 203

Crisis How To Exercises System 203

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. There are four additional reasons why your company should have a crisis management plan. Brands that want to develop trust should focus on reputation management using social media tools.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Experiment by implementing certain aspects of another’s campaign, but don’t copy-cat your competitor’s every step.

Social Media 120

Social Media Real Estate Media How To 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. GH does have a blog too, but we like to see what industry pros are buzzing about. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. billion over the next five years. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity? Who would cheat on ethics?—

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Paid ads and content marketing have inverse reputations.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Writing it to appeal to your target audience also improves your reputation in the long run. Respond quickly.

Customer Service 61

Customer Service Writing Financial Local 61

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. To thrive in today’s digital marketplace, a company needs an online presence that reflects its values and product offerings.

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to? Customer service. Operations.

Crisis 100

Crisis How To Crisis Management Exercises 100

Reputation Us

AUGUST 18, 2016

This may put some PR professionals on alert but — if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth referrals than truly taking care of your customers?

Apparel 60

Apparel Strategy Customer Service Financial 60

PR in High Definition

AUGUST 27, 2019

In any industry, there’s never a good time for something negative and unwanted to crop up, and certainly not during the height of summer in the travel industry. If not, they will also slowly chip away at that reputation you’ve worked so hard to build up and eventually crack it completely. The biggest faux pas?

Crisis 72

Crisis How To Newspapers Reputation 72

Burrelles Fresh Ideas

MAY 23, 2023

This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. As AI technology continues to improve, it will only become even more prevalent in the travel industry. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc.,

Travel 40

Travel Tourism Airlines Hotels 40

Critical Mention

APRIL 8, 2018

Without media monitoring, it is next to impossible to track real-time information, and companies are constantly missing out on critical information that can help them keep track of what clients and customers are saying about their brand, their products, and what their competitors are up to. Increased reputation management.

Media 64

Media Software Leadership Customer Service 64

Stephen Waddington

JANUARY 15, 2020

Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. Detailed briefing here. Meltwater improves sentiment analysis. million; Operating income grew 46.3%

Data 90

Data Enterprise Survey Instagram 90

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Customer service with an attitude of caring and respect. How does your company approach trust audits? Trust is similar.

Customer Service 40

Customer Service Reputation Energy SEO 40

wiredPRworks

FEBRUARY 11, 2016

As you learn, you’ll immediately upgrade your skills, update your career options, and increase contributions to your company. Do your customers see you as the company or person you think you are? 7 ways to get started with branding for your company and personally. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Claire Woit has already blazed a trail of success in her eight years in the communications/PR industry. I am excited to see what Andrew’s next year will hold.

Social Media 128

Social Media Agriculture Marketing Media 128