Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. .

Media 108

Media Radio Television Engineering 108

PR 20/20

JANUARY 16, 2023

The Convince & Convert blog ( @convince ): Headed up by company president Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

David PR Group

DECEMBER 2, 2016

But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results. Ouch, right?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

wiredPRworks

JULY 1, 2022

13 Ways to Light Up Your Career or Company with Linkedin Profile Makeover Success Sparks. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network , and be the person your target companies, but don’t think you have the skills to create an Ultimate LinkedIn Profile Makeover?

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Melissa Agnes

NOVEMBER 10, 2014

.: When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)? Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to? Customer service. What about your email system? Operations.

Crisis 203

Crisis How To Exercises System 203

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. But the real wreck came when engineer Susan Fowler penned a scathing account of her year working there. Fowler wrote about a toxic culture riven by infighting, gender bias and relentless sexual harassment.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. A cloud technology vendor told me that trade shows were the number one source of leads for his company. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. See item #1 here for more. million; and.

Data 90

Data Enterprise Survey Instagram 90

5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. This document serves as a guide, outlining the course of action during a crisis.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Barokas

MARCH 22, 2018

VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. VICIS’ flagship helmet, the ZERO1, is the most technologically advanced helmet in history and was shaped by some of the world’s leading athletes, engineers and neurosurgeons.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Buzzstream

AUGUST 12, 2020

This step also shows that you’ve researched that this person is still at the company. There’s nothing more frustrating for you than if you spent time building a pitch for a specific person, and you receive a response from the person saying they have moved on to a new company. . Does this person write on the topic you’re pitching? .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. 2) TVEyes launches podcast monitoring service.

Internal 64

Internal International Data Media 64

Sword and the Script

JANUARY 7, 2020

As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. The company reached out to me and offered me complimentary access in exchange for an independent product review. Some of these companies generate a deluge of social media chatter.

Tools 83

Tools Comparison Media System 83

Presspage

SEPTEMBER 19, 2017

Tech companies are designing AI that produces outbound content, including press releases, product descriptions, email outreaches etc. Sure, you may prefer speaking to a human over a robot customer service representative now - but these technologies are still currently in their early developmental or clunky phase.

Software 83

Software Technology Knowledge Base Creativity 83

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

MAY 2, 2013

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. In the interest of full disclosure, do not read too much into the specific screen shot about the decline of search engine optimization. Send them a survey asking for feedback and input.

Blogging 111

Blogging SEO Web Google 111

Beyond PR

SEPTEMBER 12, 2016

Google’s ubiquitous search engine. Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Today, 48 percent of global consumers expect brands to know and help them discover new products and services that fit their needs. Apple’s simple aesthetic.

Measurement 40

Measurement Reputation Brand Branding 40

Melissa Agnes

NOVEMBER 10, 2014

.: When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)? Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to? Customer service. What about your email system? Operations.

Crisis 100

Crisis How To Crisis Management Exercises 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Thought leadership is relevant not just to B2B organizations, but to consumer product companies. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

The Resolution Blog

MAY 7, 2019

Search engines have been good for finding content for a while now. You probably know all of the top companies and blogs in that sector, so you can then see who’s talking about it and see which companies resonates most with you. The important thing is to think about how you can get the customer what they want.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. People don’t care about what you do; they only care about how you can help them.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

wiredPRworks

FEBRUARY 11, 2016

As you learn, you’ll immediately upgrade your skills, update your career options, and increase contributions to your company. Do your customers see you as the company or person you think you are? 7 ways to get started with branding for your company and personally. CLASS PREREQUISITES. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Leveraging real-time data during a crisis.

Big Data 92

Big Data Data Publicity Analytics 92

Prohibition

AUGUST 4, 2021

To thrive in today’s digital marketplace, a company needs an online presence that reflects its values and product offerings. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. The more followers you have, the brighter your spotlight becomes.

Reputation 62

Reputation Company Engineering Banking 62

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? That is a risk. Why are we doing it?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

JANUARY 15, 2019

Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” Start by ironing out your company’s dream clients/customers. How Can I Apply It? How Can I Apply It? Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

MaccaPR

OCTOBER 14, 2015

LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. If you have 500+ connections, there’s a higher chance your post will be read by your network as opposed to only being searchable on a traditional search engine. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. If good customer service is good marketing , then engineering a synthetically designed (and terrible) user experience in an effort to profit ought to be illegal.

Airlines 60

Airlines Travel Customer Service Crisis 60

PR 20/20

AUGUST 22, 2017

For instance: Legal fears the company blog will violate copyright laws. Sales is unsure of handing over its customer database for email marketing campaigns. Customers might post a negative review. A company Facebook page might get hijacked by critics. Buy-in starts with the gatekeepers, of which there are many.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

SEPTEMBER 17, 2019

“SiriusDecisions Summit is the must attend event for sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the world today.”. The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.”

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

SEPTEMBER 8, 2016

When our Senior Vice President of Marketing Ken Wincko led a presentation on earned media, he was asked about content cadence: “Should a company send out press releases for every client win because their competitor does?”. They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Mindful Marketing

JULY 15, 2015

As Fast Company recently wrote in regards to its spokesperson being investigated for child pornography, “I’m pretty sure Subway never thought this was going to happen. Customer service has to work to ensure that public messages and brand promises are ones they can uphold and adhere to, and let PR know if they cannot.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact.

Government 103

Government Education Print Ethics 103

Rock the Status Quo

JANUARY 22, 2015

” The choices included online search engines, traditional media, hybrid media, social media and owned media” in order of most trusted to least. Who doesn’t use a search engine first to find information? and credibility around the company, it’s products and services. Duh… but wait.

Agency 100

Agency Survey Customer Service Engineering 100

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

How To 176

How To Media Guidelines Pitching 176