Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. PE lacks PR savvy.

Software 167

Software Marketing Leadership B2B 167

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Maintaining a positive company image. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Leadership 71

Leadership Reputation Employee Hotels 71

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 120

Technology System Government Groups 120

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

David PR Group

APRIL 4, 2024

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. This event is not an isolated blip on the radar; it is a symptom of a deeper malaise that has been gestating within the company, prominently highlighted by the infamous 737 MAX controversies.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. When COVID-19 first began impacting businesses, company leaders had to make a variety of decisions behind the scenes. Should corporate leaders share their own beliefs?

System 157

System Community Social Media Employee 157

ReimaginePR

APRIL 18, 2015

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. The only response from the company was old-world PR gobbly gook reiterating thier talking points. But he didn’t stop there.

Company 120

Company Banking Employee Corporate 120

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture.

B2C 73

B2C B2B Agency Trends 73

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. In this new model, organizations become part of a larger social system. Looking to the past.

System 187

System Public Affairs Employee Nonprofit 187

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. businesses plan for that possibility?

Communications 86

Communications Conference Survey Corporate 86

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. RB Pest Solutions, her company, has swiftly grown to become one of the fastest-growing woman-owned pest control firms.

Industry 130

Industry Travel Education Employee 130

PRSay

MAY 25, 2021

Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George Floyd. As PR professionals, we understand that communication influences every aspect of a company.

Training 190

Training Policies Study Community 190

PR for Anyone

APRIL 26, 2022

One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. The system works! Financial Stories. Happy pitching! PR FOR ANYONE. What does that mean?

Twitter 130

Twitter Pitching Financial Video 130

Deirdre Breakenridge

FEBRUARY 13, 2015

For her day job, she leads a team of digital content strategists for Providence Health & Services, the third largest not-for-profit health system in the U.S. And 24/7/365, she’s also the chief data producer and an inventor of #DIYPS – the first DIY closed loop artificial pancreas system. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

NewsWhip

NOVEMBER 6, 2023

Monitoring news and social media can be a daunting task, but when you’re working for a multinational company as large as Shell there is never any shortage of topics to track. The team trusts the platform’s alerting system to help them keep an eye on topics longer term, he says. But that doesn’t happen with NewsWhip.

Trends 78

Trends Data Tools Resources 78

Stern + Associates

APRIL 13, 2023

The Planetary Purpose of Business More and more companies are asking why: What’s the purpose of business beyond profit? With tailored guidance for a given sector or company, Wilkinson helps audiences clarify a purpose that is significant, impactful and necessary. If we exist for more than short-term gain, what “more” do we serve?

Policies 94

Policies Energy Government Crisis 94

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. His leadership has resulted in the improvement and modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management.

Technology 125

Technology Television Analytics Radio 125

PRSay

MARCH 6, 2020

These types of things can throw a company into chaos,” said T. You need to be at the front of a possible crisis and not rushing to catch up should the situation get worse, said Stansell, the chief communications officer for Children’s of Alabama , the pediatric health system in Birmingham. Garland Stansell, APR, PRSA’s 2020 chair.

Communications 212

Communications Employee Crisis Policies 212

Stern + Associates

APRIL 26, 2023

At Stern Strategy Group, we have unique insights into the most cutting-edge themes that are making waves among our corporate partners in 2023. From tips on leveraging the power of artificial intelligence to sustainable strategies for successful corporate culture, these top experts have insights to help organizations navigate the path ahead.

Technology 62

Technology Engineering Corporate System 62

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Moral champions. “It’s Jack of all trades.

Communications 123

Communications Crisis Internal International 123

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. ” “Corporate culture will be developed one way or another. It’s that last way that makes all of us moral leaders, regardless of any formal leadership title.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

SEPTEMBER 18, 2020

Marilyn was the first woman to become chief communications officer of a Fortune 10 company, but her career was bookended by systemic and casual sexism. She was to earn $12,000 a year in what the company called a “C-level” position. Not understanding the corporate world, she said, “Fine. What kind of change?

eBook 184

eBook Policies Government Engineering 184

Sword and the Script

OCTOBER 4, 2016

For example, as the SVP of a combined sales and marketing organization in a semiconductor business, he “helped lead a corporate turnaround” and reversed “declining market share, raising over $400 million in two successful equity offerings.”. Yet his career is more impressive for the results he’s earned rather than the titles he’d held.

Technology 103

Technology System Data Leadership 103

Katie Paine's Measurement Blog

MARCH 9, 2023

Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

JANUARY 31, 2023

Meltwater to become a private company upon completion of the transaction.” the ‘Offeror’) is a newly incorporated private limited company incorporated and registered under the laws of the Netherlands acting as special purpose acquisition vehicle in connection with the Offer and will be indirectly majority owned by Altor and Marlin.”

Software 78

Software Case Study Technology Tools 78

MaccaPR

JANUARY 8, 2021

million followers – but which Sherwin-Williams felt was “seriously embarrass(ing) the Company or its products.”. First off, brief your executive leadership on social,” says Arik. Where Sherwin Williams fell down, Ocean Spray excelled,” speaking of the way that the juice company welcomed a video from longboarder Nathan Apodaca.

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. As my AP History teacher repeated ad nauseum, “Happy people don’t revolt.”

Internal 155

Internal International Communications Employee 155

PRSay

NOVEMBER 19, 2018

The day you learned the company had shipped its $60,000 circuit board with a fatal flaw. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? It’s also the the essence of a story. The day the bank called your loan. Get more of Ann’s tips at FreeWritingTips.WylieComm.com.

Storytelling 149

Storytelling Case Study Writing Banking 149

PRSay

JUNE 7, 2022

I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. Yet, according to a 2020 PR News survey , only 62% of companies have a crisis plan. As strategic communicators, we know the importance of planning for a crisis. Connect with her on LinkedIn.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Mindful Marketing

JUNE 27, 2020

When working for a company, I want to know that it cares about addressing the legacy of inequality in our nation, one hire at a time. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is very old – like circa 2010 old.

Interviews 101

Interviews Publicity Technology Social Media 101