Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B 162

B2B Leadership Marketing Software 162

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing.

Financial 145

Financial Marketing Survey B2B 145

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Contently - Strategy

APRIL 11, 2024

If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. The problem is, this little love affair can lead to navel-gazing—and irrelevant content. For example, are you launching new product features?

B2B 52

B2B Marketing Enterprise Survey 52

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Onclusive

DECEMBER 6, 2017

Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. What this means for PR. Know which tactics are working.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. Test, optimize, and personalize content.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? For example, none of the very top challenges facing communicators surfaced by the most recent JOTW comms survey are mentioned: 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). And in B2B marketing it already does.

Interviews 99

Interviews Publicity Technology Social Media 99

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. technology, CPG, financial services, etc.)—make That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools.

SEO 134

SEO Strategy Google Engineering 134

Sword and the Script

FEBRUARY 14, 2023

As always, nothing I say here should be considered an endorsement, grade or order of merit of any of the products or companies mentioned. The positioning from both companies is very clearly aimed at alleviating concerns AI will take a PR person’s place. Get rid of the [PR] middleman,” the company says in a promotional video.

Software 133

Software Pitching Analysis Community 133

Communications Conversations

APRIL 15, 2021

.” And, the tasks being asked of digital and social media marketers continues to expand. Creating effective and engaging TikTok or Reels content, for example. Or, what about figuring out if your company needs to be doing anything with emerging technologies and areas like NFTs and Augmented Reality?

Social Media 179

Social Media Media LinkedIn Community 179

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” As a result, the way financial companies talk to the public had to change as well. One of our favorite examples of this comes from MD Financial Management (a Contently client), that serves 130,000 physicians and medical learners in Canada.

Financial 144

Financial Banking How To Marketing 144

Sword and the Script

FEBRUARY 6, 2024

There are caveats to this of course, and a well-run company blog is a good example. If you look at companies that have made a name for themselves, in part, by blogging – HubSpot or Zappier – these companies are all in. Everyone knows HubSpot but Zappier seems to be crushing it with a PLG tie-in to their blog.

B2B 93

B2B eBook Engineering Blogging 93

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JULY 25, 2023

Mindshare has always been crucial to marketing, but the sum total of these variables means it’s more important than ever. For example, most B2B salespeople would much rather call on a prospective buyer that’s familiar with their brand than not. Improve “knowledge and use of marketing technologies.” It’s called goodwill.

B2B 95

B2B Brand Branding Marketing 95

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Though the applied technology is still in its early days, its future is huge.

Trends 157

Trends Privacy Data Reputation 157

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Some say that every company is a software or tech company. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. Yeah, I know, it makes for captivating clickbait.

Writing 177

Writing Pitching Report Industry 177

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Content is still king,” Graham said, “but how you deliver it determines how well [the audience] will receive it.”.

Tourism 150

Tourism Employee Web Travel 150

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 Instead, she said her brand’s ad agency was producing a “million-dollar campaign,” and the company’s existing content was just being used by the PR department. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Critical Mention

JULY 13, 2021

They are tireless in their efforts to provide our clients with the best suite of tools on the market, and the Instagram release is one more example of their commitment to that goal.”. The company continues to grow quickly, having increased new bookings more than 30 percent over the first two quarters of 2021.

Instagram 156

Instagram Industry Media Analytics 156

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”.

Survey 102

Survey Report Media B2B 102

PR 20/20

APRIL 28, 2016

Snackable content like listicles, quizzes and clickbait are popular in many industries. Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts. That’s where hacking technical content marketing comes in.

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. For example, you might want to share a breaking news announcement. For example, are you hiring new executives?

Small Business 75

Small Business How To Writing Conference 75

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Additionally, every outlet profile offers information about the company, their audience size and awards won. Earned Media Builds Trust.

Strategy 257

Strategy How To SEO Engineering 257

PRSay

DECEMBER 15, 2017

Network outside your company. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network inside your company. Enter an awards competition. Promote your expertise.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Too many brands miss this important point.

Brand 70

Brand Branding B2B Exercises 70

Sword and the Script

JULY 31, 2018

The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or access to customers for cross-selling purposes. 2) To buy a technology that’s hard to replicate or take too long. Content Marketing M&A. So, what if you could buy an audience?

Publicity 60

Publicity Software Government Content Marketing 60