PRSay

SEPTEMBER 20, 2019

“Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees.

Internal 138

Internal International Communications Strategy 138

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,

Internal 156

Internal International Communications Employee 156

ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products.

Company 174

Company Conference Corporate Leadership 174

Contently - Strategy

APRIL 1, 2024

But the problem (probably) isn’t the writing. We write this content to cast a broad net over hundreds or even thousands of people, knowing that only a small fraction of those we lure in are even in the market to buy what we sell. For enterprise B2B companies, the math gets even worse. Yes, we may get lucky.

SEO 52

SEO Engineering Writing How To 52

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S., For instance, a U.K.-based

Internal 147

Internal International Skype Meeting 147

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Writing killer landing page copy.

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play.

Internal 96

Internal International Employee Leadership 96

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The database indicates the company has raised $47 million (including debt) in five rounds from four investors. million (USD) up 9.5%

Internal 147

Internal International Tools Software 147

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications As companies grow, corporate communications become more important. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. This includes PRophet , Propel , and SignalAI.

Company 154

Company Tools Technology Software 154

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 151

Analysis Tools Software SMB 151

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. They can also be used as a platform for the largest company announcements. Timing is everything.

Company 222

Company Trade Shows How To Product Launch 222

Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Reap the benefits of distributing your company’s news by reminding yourself what to avoid. Keep reporters and prospective customers’ interest by writing in a neutral, third person tone.

Writing 120

Writing Employee Creativity Internal 120

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. Also, while internal alignment is important, there shouldn’t be too many chefs in the PR kitchen.

Agency 333

Agency Internal International Resources 333

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. Seek internal experts. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. As companies grow, corporate communications become more important. Internal Communications. Writing & Editing of Miscellaneous PR Assets. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. Companies often want a press release when the message itself isn’t “news.”

Writing 100

Writing How To Print Corporate 100

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. We had a strong program idea for a mattress company that wanted to be linked with healthy sleep. The post Writing The Killer PR Plan appeared first on Crenshaw Communications.

Writing 130

Writing Comparison Product Launch Leadership 130

PRSay

JULY 25, 2018

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct.

Writing 103

Writing Conference Internal International 103

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The feature seems to be a white label of the company behind Chat GPT. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” There are some risks too.

Software 78

Software Company Pitching Training 78

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JUNE 7, 2023

Researching the Company Researching the company is crucial before starting a PR internship. Interns should visit the company’s website and review their mission statement, values, and past projects. Additionally, it’s important to research the company’s clients, competitors, and industry trends.

How To 88

How To Internal International Trends 88

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve sat in on calls with clients themselves, affording a glimpse into another company. Bylines and other stories, like pets, need homes to.!

Journalism 344

Journalism Internal International Pitching 344

Onclusive

FEBRUARY 14, 2023

How do you achieve that?       Be ready to close the ‘say-do’ gap   More stringent ESG frameworks and vocal stakeholder groups are forcing companies to be transparent about their environmental sustainability goals and progress. Now you need to build trust and engagement. Explain why what you’re doing is so important.

Reputation 195

Reputation Automotive Brand Branding 195

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. To be sure, generative AI aside, the company has been invested in AI for a while as I’ve noted before many times.

Survey 152

Survey Software B2B Pitching 152

Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Now, let’s imagine a crooked business owner.

Real Estate 52

Real Estate Reputation Company Employee 52

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Internal team members and clients will appreciate the investment in proper communication and management. Be transparent with client companies involved.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 8, 2021

It’s the interview where a candidate can show a company why they’d be an amazing addition to their team. . This is your opportunity to get to know a company better. Why do you love this company and why should I want to work with you? What is it about this company that sets it apart? Can you describe the company culture?

Interviews 296

Interviews Employee Agency Company 296

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Authority – The third pillar for SEO success requires authoritative inbound backlinks with a correct internal linking structure.

SEO 203

SEO Engineering Google Examples 203

The Stalwart Blog

JANUARY 28, 2016

I thought it would be a good time to check in on our former interns and find out where they are now. Melina Destein , Stalwart summer 2012 intern. I not only learned how to write op-ed pieces, blogs, and press releases, but I learned the importance of honesty and integrity when conducting business. Many of you met them too.

Internal 60

Internal International Retail Ethics 60

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.

Leadership 170

Leadership Industry Conference Trade Shows 170

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. We hope you find this beneficial.

Ethics 97

Ethics Crisis Transportation Airlines 97

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40