Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Social media engagement builds a sense of community and fosters a loyal customer base. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement.

Corporate 78

Corporate Industry Communications Ethics 78

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Multimedia Development & Visual Storytelling. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MAY 4, 2022

The family owns a fishing business and its members are leaders of their community. How communicators can assist deaf talent. The same barriers that deaf people face in the movie business also arise in media relations and other PR functions, the panelists said. Deaf people like us are part of society.

Film 155

Film Communications Media Interviews 155

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 74

Radio Television Media Local 74

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Podcast: Spin Sucks 156; What’s Going On In The Communications Industry? When asked, “Why?”

Survey 130

Survey Communications Measurement Internal 130

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards.

B2B 405

B2B Social Media Media Instagram 405

The Hoyt Organization

DECEMBER 12, 2023

Mastering confidence is essential for establishing a positive first impression with your audience; whether that be the community, members of the media, a client or a new acquiantance. When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute.

Pitching 96

Pitching Publicity Meeting Storytelling 96

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. They’re part of the community. Some PR agencies fall into a trap of chasing only only large, brand-name clients. Everyone likes an underdog. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. So which are the best tactics for you?

Airlines 120

Airlines Storytelling Local Travel 120

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. Notice none of them cited a wire service.

Survey 95

Survey Industry Leadership Study 95

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. By Avni Gupta, Intern.

Agency 68

Agency Internal International Storytelling 68

Solo PR Pro

JANUARY 11, 2022

There’s a whole community of like minded people you can lean on. Sandra Fernandez, Big Oak Tree Media. This is something we’ve helped do for our clients — using storytelling and content to expand awareness of a business and bring in new prospects. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Writing 98

Writing Community Storytelling Education 98

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. About Barbara Rozgonyi.

Social Media 52

Social Media Corporate Communications Media 52

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Brand 55

Brand Branding Instagram Community 55

Solo PR Pro

JANUARY 11, 2021

There’s a whole community of like minded people you can lean on. When people hear “PR”, most think of only media relations. PR is the storyteller of the organization. I think attitudes will begin to shift in 2021 to see PR as the integrated content and communications revenue driver it is.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

PRSay

JANUARY 9, 2020

Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Social activism.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Burrelles Fresh Ideas

MAY 23, 2023

Here are some ways they can help: Building destination awareness: PR professionals can work to increase the visibility and recognition of a travel destination through media coverage, influencer partnerships, and strategic storytelling. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Stephen Waddington

MAY 3, 2022

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. In a rhetorical context an organisation seeks to build support for its perspective within the value system of the community in which it operates. It is a common approach in political campaigning.

Publicity 112

Publicity Construction Corporate Study 112

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Marketing efforts are being automated, increasing the volume of messages and content being pushed out.

Survey 74

Survey Industry Communications Corporate 74

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Off Script #7: Lou Hoffman on PR and Storytelling.

Measurement 60

Measurement Course Advertising Advertising 60

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. As far as what I was most proud of, I’d have to say it was the new community relations program.

Sports 113

Sports Travel Television Agency 113

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. Ultimately, a PR strategy is created through storytelling. What is a PR Strategy? Why is it important?

Strategy 76

Strategy eBook Consumer Fashion 76

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Waxing UnLyrical

MARCH 14, 2016

What You Can Learn About Storytelling from Charity Water. Why: Pam Lontos explains why “adaptation is the foundation for creating your hook” when you work in media relations. ” 3. My personal experience of being the bait. Develop Your Hook for Better Publicity. MDA Shamrocks Campaign, a St.

Storytelling 40

Storytelling Banking Training Writing 40

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Critical Mention

FEBRUARY 27, 2020

My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

Ishmael's Corner

SEPTEMBER 1, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. This is a media property that regularly generates over 200 billion video views per month and over 50 million unique monthly visitors. Of course, it’s the BF algorithm —.more.

Storytelling 60

Storytelling Course Video Communications 60

Stephen Waddington

MAY 16, 2019

She’s motivated by working on projects that can make a difference for their community and audiences. She urged encouraged students to hone skills in creativity, storytelling and pitching. He builds relationships with media and university student and academics. Ivan taught himself to learn to use production and video.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60