Including media. The hard reality is, media will never love your “baby” like you do. The problem is, most people are so blinded by what they see in their brand, they don’t think it through from the needs of the media outlet or reporter. It takes the same thing to win over media that it does the public directly. Media aren’t any different. Have a great media kit. Do that, and you’ll totally rock your media outreach. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post PR Interviewing Tips to Dig Out the Good Stuff for Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Media Relations PR interviewing techniques pr interviewing questions PR interviewing tips PR professionals PR storytelling sourcing questions storytelling content training for PR professionals MORE
Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post The Untold History of the News Release (Infographic) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The news release turns 110 years old on Oct. MORE
Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
Whether you’re targeting print publications, online/broadcast reporters, bloggers or a social media audience, the better you plan your campaign, the more chance it has of success. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. MORE
Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. MORE
It wasn’t a c-level position, which meant it would have very little importance from a media perspective. While waiting on their feedback, I had already created a custom media list of publications impacted by the trends outlined in the release, as well as the typical industry media. MORE
What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. There’s no question that this move lessens dependence on third-party media. With that said, the value of media relations doesn’t disappear. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post Brookings, Not Using Traditional PR, Punches Back at The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. MORE
While there is no one-size-fits-all formula, below are some potential angles: A personal connection to the event or issue : A survivor of a disease or circumstance (domestic violence, homelessness, poverty, a hurricane or other weather-related condition, etc.). Guest Post by Elaine Hughes. MORE
Branding Communications Tools Media Relations PR Best Practices Public Relations Read Best practices business media relations news release PR best practices press release public relations storytelling writing MORE
Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Public Relations MORE
The Art Of Storytelling In Business Communications And Public Relations. The relationship between the media and PR can resemble a tug of war. Instead, the media has a.more. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post Breaking Down the Failure of Thought Leadership appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. Media relations efforts can aid in all of these endeavors. Layoffs. Buyouts. MORE
Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. MORE
Twice in about a week’s time a reporter from a premier media publication has reached out to me regarding a story looking for a source. Related Content: Content Marketing *is* PR. That reporter working on a story for that top tier media outlet? by Frank Strong. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post Sifting Through Journalists’ Gripes and Grumbles for PR Lessons appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
The Art Of Storytelling In Business Communications And Public Relations. Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post 8,475 Miles Apart — But Culture, Collaboration and Content Transcend Distance at Hoffman appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. media relationsTechniques For Effective Business Communications. MORE
The Art Of Storytelling In Business Communications And Public Relations. I’m talking at the Holmes Report’s Innovation Summit today on “Applying Supply and Demand Economics Theory to Media Relations.” The post “Favorite” Stories on Contentious Relationship Between Journalists and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. MORE
Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You can do this through outstanding storytelling, compelling data and enticing quotations. The job of a PR pro isn’t easy, and media relations is no cakewalk. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. MORE
SVPs, EVPs, VPs, and directors of: Public relations. Media relations. Social media. Tackle topics such as the changing role of PR, media relations and how to broker exclusives, content marketing, crisis communications and reputation management strategies. MORE
When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. When is the last time you brushed off your media list? MORE
From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Crenshaw Communications media relations PR Fish Bowl public relations content PR MORE
The Art Of Storytelling In Business Communications And Public Relations. Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week. In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way.more. The post The Top 10 Storytelling Posts for 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task. MORE
The Art Of Storytelling In Business Communications And Public Relations. Virtually every national and global company desires coverage in the business media. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. MORE
The Art Of Storytelling In Business Communications And Public Relations. Combining an unconventional media relations strategy and owned media, the company’s announcement of a fund for advanced manufacturing dominated the media at the end of.more. The post Apple’s Savvy in Communicating a Job-creation Narrative appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post Has Apple’s Media Coverage Suffered Under Tim Cook? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post A Guide to Understanding China Government Responses When President Trump “Says Stuff” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels. MORE
Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It’s all storytelling. MORE
The Art Of Storytelling In Business Communications And Public Relations. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more. Techniques For Effective Business Communications. MORE
There has been a lot of talk about how to help business leaders understand that media relations is just a tactic. Media relations is just a tactic. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. MORE
Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. Jon Mowat is the founder of Hurricane Media , a video production agency based in the U.K. MORE
Some reporters have this method down so well it has become their only form of storytelling. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relations MORE
Traditional media outlets are often cast aside in today’s digital-focused news consumption cycle. Although it’s important to focus on maximizing social media , today's PR pros shouldn’t forget about “old media,” which still play a vital role in modern journalism. MORE
The Art Of Storytelling In Business Communications And Public Relations. The post The Answer to Chaos in the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Takes Hoffman Agency PR Canva training internal training media relations PR industry SEO training storytelling in business communications trendkite visual storytelling writing tips MORE
Journalistics
APRIL 5, 2016
Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.
PR Daily
JANUARY 13, 2017
Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You can do this through outstanding storytelling, compelling data and enticing quotations. The job of a PR pro isn’t easy, and media relations is no cakewalk.
Ishmael's Corner
MAY 7, 2016
The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Ishmael's Corner
FEBRUARY 28, 2016
The Art Of Storytelling In Business Communications And Public Relations. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda.
PR Daily
APRIL 7, 2016
Traditional media outlets are often cast aside in today’s digital-focused news consumption cycle. Although it’s important to focus on maximizing social media , today's PR pros shouldn’t forget about “old media,” which still play a vital role in modern journalism.
Rock the Status Quo
APRIL 8, 2016
Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Public Relations
Communications Conversations
JANUARY 26, 2016
Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc.
Ishmael's Corner
SEPTEMBER 27, 2015
The Art Of Storytelling In Business Communications And Public Relations. The post PR Interviewing Tips to Dig Out the Good Stuff for Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Media Relations PR interviewing techniques pr interviewing questions PR interviewing tips PR professionals PR storytelling sourcing questions storytelling content training for PR professionals
Waxing UnLyrical
OCTOBER 5, 2015
Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.
PR Daily
SEPTEMBER 14, 2016
We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. Media relations efforts can aid in all of these endeavors. Layoffs. Buyouts.
PR Daily
OCTOBER 27, 2016
Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. Jon Mowat is the founder of Hurricane Media , a video production agency based in the U.K.
Ishmael's Corner
MAY 1, 2017
The Art Of Storytelling In Business Communications And Public Relations. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences.
ReimaginePR
JULY 25, 2015
Including media. The hard reality is, media will never love your “baby” like you do. The problem is, most people are so blinded by what they see in their brand, they don’t think it through from the needs of the media outlet or reporter. It takes the same thing to win over media that it does the public directly. Media aren’t any different. Have a great media kit. Do that, and you’ll totally rock your media outreach.
PR Daily
AUGUST 3, 2015
PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.
Ishmael's Corner
AUGUST 9, 2015
The Art Of Storytelling In Business Communications And Public Relations. The post Sifting Through Journalists’ Gripes and Grumbles for PR Lessons appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
PR News
NOVEMBER 7, 2016
Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten.
Waxing UnLyrical
MAY 18, 2016
While there is no one-size-fits-all formula, below are some potential angles: A personal connection to the event or issue : A survivor of a disease or circumstance (domestic violence, homelessness, poverty, a hurricane or other weather-related condition, etc.). Guest Post by Elaine Hughes.
ImPRessions - Crenshaw Communications
MARCH 7, 2017
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels.
Ishmael's Corner
JULY 18, 2017
The Art Of Storytelling In Business Communications And Public Relations. Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
Ishmael's Corner
DECEMBER 18, 2016
The Art Of Storytelling In Business Communications And Public Relations. Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week. In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way.more. The post The Top 10 Storytelling Posts for 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
LTPR
SEPTEMBER 24, 2014
Branding Communications Tools Media Relations PR Best Practices Public Relations Read Best practices business media relations news release PR best practices press release public relations storytelling writing
Ishmael's Corner
AUGUST 25, 2015
The Art Of Storytelling In Business Communications And Public Relations. The post The Answer to Chaos in the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Takes Hoffman Agency PR Canva training internal training media relations PR industry SEO training storytelling in business communications trendkite visual storytelling writing tips
Ishmael's Corner
DECEMBER 21, 2016
The Art Of Storytelling In Business Communications And Public Relations. The post 8,475 Miles Apart — But Culture, Collaboration and Content Transcend Distance at Hoffman appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. media relationsTechniques For Effective Business Communications.
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2016
From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Crenshaw Communications media relations PR Fish Bowl public relations content PR
LTPR
JULY 27, 2015
Some reporters have this method down so well it has become their only form of storytelling. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relations
Ishmael's Corner
MARCH 29, 2017
The Art Of Storytelling In Business Communications And Public Relations. The post Breaking Down the Failure of Thought Leadership appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Ishmael's Corner
AUGUST 15, 2016
The Art Of Storytelling In Business Communications And Public Relations. The post Brookings, Not Using Traditional PR, Punches Back at The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
Cision
MAY 4, 2016
Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It’s all storytelling.
Ishmael's Corner
FEBRUARY 2, 2016
The Art Of Storytelling In Business Communications And Public Relations. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more. Techniques For Effective Business Communications.
Ishmael's Corner
OCTOBER 9, 2016
The Art Of Storytelling In Business Communications And Public Relations. The post The Untold History of the News Release (Infographic) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The news release turns 110 years old on Oct.
Ishmael's Corner
DECEMBER 14, 2015
The Art Of Storytelling In Business Communications And Public Relations. The relationship between the media and PR can resemble a tug of war. Instead, the media has a.more. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
Ishmael's Corner
AUGUST 28, 2016
The Art Of Storytelling In Business Communications And Public Relations. The post Has Apple’s Media Coverage Suffered Under Tim Cook? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap.
PR Daily
FEBRUARY 12, 2015
SVPs, EVPs, VPs, and directors of: Public relations. Media relations. Social media. Tackle topics such as the changing role of PR, media relations and how to broker exclusives, content marketing, crisis communications and reputation management strategies.
Sword and the Script
OCTOBER 13, 2015
Twice in about a week’s time a reporter from a premier media publication has reached out to me regarding a story looking for a source. Related Content: Content Marketing *is* PR. That reporter working on a story for that top tier media outlet? by Frank Strong.
Rock the Status Quo
SEPTEMBER 16, 2015
It wasn’t a c-level position, which meant it would have very little importance from a media perspective. While waiting on their feedback, I had already created a custom media list of publications impacted by the trends outlined in the release, as well as the typical industry media.
Ishmael's Corner
FEBRUARY 16, 2016
The Art Of Storytelling In Business Communications And Public Relations. I’m talking at the Holmes Report’s Innovation Summit today on “Applying Supply and Demand Economics Theory to Media Relations.” The post “Favorite” Stories on Contentious Relationship Between Journalists and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
Ishmael's Corner
OCTOBER 4, 2016
The Art Of Storytelling In Business Communications And Public Relations. Virtually every national and global company desires coverage in the business media. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
Ishmael's Corner
MAY 7, 2017
The Art Of Storytelling In Business Communications And Public Relations. Combining an unconventional media relations strategy and owned media, the company’s announcement of a fund for advanced manufacturing dominated the media at the end of.more. The post Apple’s Savvy in Communicating a Job-creation Narrative appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Ishmael's Corner
JANUARY 29, 2017
The Art Of Storytelling In Business Communications And Public Relations. The post A Guide to Understanding China Government Responses When President Trump “Says Stuff” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Ishmael's Corner
APRIL 21, 2015
What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. There’s no question that this move lessens dependence on third-party media. With that said, the value of media relations doesn’t disappear.
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