9 Media Relations Tips for 2016

Journalistics

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Trending Sources

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You can do this through outstanding storytelling, compelling data and enticing quotations. The job of a PR pro isn’t easy, and media relations is no cakewalk.

Applying Supply-and-demand Economic Theory to Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda.

How to master media relations in the digital age

PR Daily

Traditional media outlets are often cast aside in today’s digital-focused news consumption cycle. Although it’s important to focus on maximizing social media , today's PR pros shouldn’t forget about “old media,” which still play a vital role in modern journalism.

5 steps to an outstanding media relations calendar

PR Daily

Whether you’re targeting print publications, online/broadcast reporters, bloggers or a social media audience, the better you plan your campaign, the more chance it has of success. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC.

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Public Relations

Are we still over-relying on media relations?

Communications Conversations

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc.

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. When is the last time you brushed off your media list?

Print 30

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. Media relations efforts can aid in all of these endeavors. Layoffs. Buyouts.

PR Insights from Reverse Engineering a New York Times Corporate Feature

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

Sifting Through Journalists’ Gripes and Grumbles for PR Lessons

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Sifting Through Journalists’ Gripes and Grumbles for PR Lessons appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Deconstructing 50 Random News Releases

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Does PR Get Storytelling? Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. The post Deconstructing 50 Random News Releases appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

The question that brand storytellers must ask

PR Daily

Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. Jon Mowat is the founder of Hurricane Media , a video production agency based in the U.K.

Want media coverage? Tell a better story

ReimaginePR

Including media. The hard reality is, media will never love your “baby” like you do. The problem is, most people are so blinded by what they see in their brand, they don’t think it through from the needs of the media outlet or reporter. It takes the same thing to win over media that it does the public directly. Media aren’t any different. Have a great media kit. Do that, and you’ll totally rock your media outreach.

Media 75

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

Research Indicates PR Pros Believe They Do Get Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” The post Research Indicates PR Pros Believe They Do Get Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Building bridges across and beyond the Hoffman offices

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Building bridges across and beyond the Hoffman offices appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. media relationsTechniques For Effective Business Communications. By Karuna Tsang, Assistant Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels.

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten.

Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Gerard Smith, Intern, The Hoffman Agency.

The Top 10 Storytelling Posts for 2016 (Part II)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week. In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way.more. The post The Top 10 Storytelling Posts for 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

While there is no one-size-fits-all formula, below are some potential angles: A personal connection to the event or issue : A survivor of a disease or circumstance (domestic violence, homelessness, poverty, a hurricane or other weather-related condition, etc.). Guest Post by Elaine Hughes.

The Answer to Chaos in the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Answer to Chaos in the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Takes Hoffman Agency PR Canva training internal training media relations PR industry SEO training storytelling in business communications trendkite visual storytelling writing tips

Companies Increasingly Punch Back at the Media

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

8,475 Miles Apart — But Culture, Collaboration and Content Transcend Distance at Hoffman

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post 8,475 Miles Apart — But Culture, Collaboration and Content Transcend Distance at Hoffman appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. media relationsTechniques For Effective Business Communications.

PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Crenshaw Communications media relations PR Fish Bowl public relations content PR

News Releases Have Value Beyond Generating News

LTPR

Branding Communications Tools Media Relations PR Best Practices Public Relations Read Best practices business media relations news release PR best practices press release public relations storytelling writing

Breaking Down the Failure of Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Breaking Down the Failure of Thought Leadership appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Brookings, Not Using Traditional PR, Punches Back at The New York Times

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Brookings, Not Using Traditional PR, Punches Back at The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

The Untold History of the News Release (Infographic)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Untold History of the News Release (Infographic) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The news release turns 110 years old on Oct.

3 reasons you can’t miss the Media Relations Pitch Clinic Workshop

PR Daily

You can get inside their heads at the Media Relations Pitch Clinic Workshop. Here are just three ways this workshop will transform your PR efforts: You’ll learn the storytelling and pitching skills you need to succeed in today’s environment.

Fresh Take on “Influence” in the Tech Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more. Techniques For Effective Business Communications.

The Rise of “Gotcha!” Reporting and Fall of Journalism

LTPR

Some reporters have this method down so well it has become their only form of storytelling. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relations

Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The relationship between the media and PR can resemble a tug of war. Instead, the media has a.more. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Has Apple’s Media Coverage Suffered Under Tim Cook?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Has Apple’s Media Coverage Suffered Under Tim Cook? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap.

How to Use Data to Tell Stories and Attribute PR Value

PRSay

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget?

Data 31

Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist.

PR is the Best Kept Secret in Effective Content Marketing

Sword and the Script

Twice in about a week’s time a reporter from a premier media publication has reached out to me regarding a story looking for a source. Related Content: Content Marketing *is* PR. That reporter working on a story for that top tier media outlet? by Frank Strong.