How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line. Better storytelling.

4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.

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Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

The importance of solid messaging and storytelling

PR Daily

The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. And that media training you’ve been putting off?

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Bob Woodward: PR and media relations should go old school

PR Daily

Woodward, the investigative journalist who along with colleague Carl Bernstein chronicled the Watergate scandal, shared the lessons he has learned about storytelling, the truth and public trust in a career of covering White House triumphs and travails. Media Relations PR PR Industry

Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By

How the CIA hit its storytelling stride on Twitter

PR Daily

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. We can neither confirm nor deny the brilliance of the CIA’s social media strategy. Why should social media be any different?”.

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You can do this through outstanding storytelling, compelling data and enticing quotations. The job of a PR pro isn’t easy, and media relations is no cakewalk.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

This year’s survey polled 223 communications and public relations (PR) professionals. In my assessment, the first and fifth reason are closely related. Media Relations is Hard and Getting Harder. It’s harder to know who is media and who isn’t.

Survey 129

Learn how to come out on top in PR Daily’s Media Relations Awards

PR Daily

Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads?

Once upon a time… how to make your storytelling impactful

Agility PR Solutions

Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large donations. Why is storytelling so impactful? Storytelling engages the listener. Analysis Public Relations media relations

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” However, the root motivation for seeking that media coverage is usually to increase business outcomes. We live in a time of tense media relationships. On Jan.

Applying Supply-and-demand Economic Theory to Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda.

Research Indicates PR Pros Believe They Do Get Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” The post Research Indicates PR Pros Believe They Do Get Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

How storytelling humanizes campaigns—and wins PR awards

Agility PR Solutions

The post How storytelling humanizes campaigns—and wins PR awards appeared first on Agility PR Solutions. Analysis Public Relations media relations

PR Interviewing Tips to Dig Out the Good Stuff for Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post PR Interviewing Tips to Dig Out the Good Stuff for Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Media Relations PR interviewing techniques pr interviewing questions PR interviewing tips PR professionals PR storytelling sourcing questions storytelling content training for PR professionals

Why there's more to PR than media relations

PR Daily

There has been a lot of talk about how to help business leaders understand that media relations is just a tactic. Media relations is just a tactic. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC.

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. Media relations efforts can aid in all of these endeavors. Layoffs. Buyouts.

How to master media relations in the digital age

PR Daily

Traditional media outlets are often cast aside in today’s digital-focused news consumption cycle. Although it’s important to focus on maximizing social media , today's PR pros shouldn’t forget about “old media,” which still play a vital role in modern journalism.

At ServiceNow, every communicator is a storyteller

PR Daily

Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. By contrast, speechwriters and media relations professionals listed “telling interesting stories about boring topics” as their top concern.

Survey 113

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

How Does GDPR Impact PR Agencies? Media Relations Under The New European Data Protection Law

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth. Research from the media and other sources is all around us. How We Did It Marketing PR Industry Research Storytelling

Best Visual Storytelling—Adam Ritchie creates diverse “M.O.M. Squad” superheroes

Agility PR Solutions

It wanted to reach expectant parents and parents of newborns to 3-year-olds through positive national coverage in parenting media and beyond, reinforce the brand’s message of support (“Baby has you. The post Best Visual Storytelling—Adam Ritchie creates diverse “M.O.M.

3 reasons you can’t miss the Media Relations Pitch Clinic Workshop

PR Daily

You can get inside their heads at the Media Relations Pitch Clinic Workshop. Here are just three ways this workshop will transform your PR efforts: You’ll learn the storytelling and pitching skills you need to succeed in today’s environment.

How storytelling can inhibit good communications

PR Daily

Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. RELATED: We're celebrating the maestros of media relations. ]. The post How storytelling can inhibit good communications appeared first on PR Daily.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). 2) Truly study the media.

Survey 383

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

5 steps to an outstanding media relations calendar

PR Daily

Whether you’re targeting print publications, online/broadcast reporters, bloggers or a social media audience, the better you plan your campaign, the more chance it has of success. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news.

3 reasons you can’t miss the Media Relations Pitch Clinic Workshop

PR Daily

You can get inside their heads at the Media Relations Pitch Clinic Workshop on Aug. Here are just three ways this workshop will transform your PR efforts: You’ll learn the storytelling and pitching skills you need to succeed in today’s environment. If you’re a PR pro, chances are you’ve wished you could read minds at one time or another. It probably happens after your pitch is rejected for the 15 th. time or your boss demands a headline in a major publication.

Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

How PR pros can fight growing media relations difficulties

PR Daily

Industry insiders report that media relations is only getting harder, however the benefits remain for PR pros that can cut through the noise. Media relations is hard and getting harder. It’s harder to know who is [the] media and who isn’t. Study the media.