Wadds Inc.

JANUARY 22, 2023

There’s a huge gap between public relations and management. It’s been an intense 12 months of developing researching skills, reading public relations and management literature. It’s been an intense 12 months of developing researching skills, reading public relations and management literature.

Publicity 122

Publicity Case Study Study Ethics 122

Stern + Associates

AUGUST 11, 2023

To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. That’s because it’s important to properly communicate to customers, investors, and other stakeholders why they should remain interested in the company.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 129

Publicity Small Business Trends Leadership 129

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. Publicity and press coverage are great, essential even, but it does little good without loyal, engaged followers to share the news. A community grows your reach and influence. But how do you manage that community?

Community 120

Community Guidelines Crisis Communications Instagram 120

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. As always there are links to the underlying resources for anyone interested.

Report 106

Report Publicity Marketing Pitching 106

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52

Tools Handbook Publicity Analysis 52

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). Legacy media professionals (editors, reporters, columnists, etc.)

Media Relations 232

Media Relations Marketing Media Fashion 232

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. When building relationships with the media, it’s important to be transparent, responsive, and informative.

Company 52

Company Real Estate Strategy Publicity 52

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Referral traffic from media mentions and backlinks isn’t what it used to be – quality matters. a) Results may vary. Be smart about it.

Study 139

Study Media Relations Media Measurement 139

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Defensive Leila A.

Publicity 112

Publicity Construction Corporate Study 112

The Hoyt Organization

DECEMBER 12, 2023

Mastering confidence is essential for establishing a positive first impression with your audience; whether that be the community, members of the media, a client or a new acquiantance. When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute.

Pitching 92

Pitching Publicity Meeting Storytelling 92

Sword and the Script

MARCH 14, 2023

That context serves two purposes in this briefing: First, Kwittken is a bona fide public relations person that’s grown an agency, sold it and then stuck around to see things through. Next, it compares your text to the articles reporters have written and published in the public domain. Even “abstention is a bet.”

Software 85

Software Media Relations Media Pitching 85

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. What brought you back to DKY?

Publicity 174

Publicity Leadership Corporate Agency 174

Stephen Waddington

MAY 16, 2017

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. We’re still working with press releases and traditional media in the same way that I began my career in the early nineties.

Publicity 119

Publicity Customer Service Community Internal 119

Solo PR Pro

NOVEMBER 12, 2019

You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. Department of Labor Bureau of Statistics just released data showing that there are six “public relations specialists” for every one reporter. Hiring for Strategic Communications.

Media Relations 50

Media Relations Communications How To Media 50

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Stephen Waddington

JUNE 9, 2017

A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession. The session explored how public relations is changing. Nonetheless the results shine a light on how the public relations profession is modernising. Here’s the deck. Management.

Publicity 111

Publicity Survey Measurement Community 111

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Reputation Management.

Media Relations 70

Media Relations Media Financial Reputation 70

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. We all do, but it’s wrong to link the entire change in the media industry to the PR profession. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 147

Publicity Newspapers Journalism Energy 147

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 124

Pitching Media Print Social Media 124

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else.

Technology 123

Technology Publicity Software Print 123

Konnect Agency

APRIL 20, 2021

There have been incidents of mass shootings and other tragedies where the local community focused on processing and grieving. As a publicist, you should know that it would not be appropriate to pitch a story or a product to that community at that time. Having a new approach. These goals should be reflected in your day-to-day practices.

Social Media 52

Social Media Media Relations Media Pitching 52

Agility PR Solutions

JULY 15, 2018

In the earliest days of my career, I was a media placement machine. The post How community relations can outpace even your best media hit appeared first on Agility PR Solutions. Getting a client placed was as simple a proposition as dunking cookies into milk. Michael, I need a placement […].

Community 101

Community Media Writing Analysis 101

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

SEPTEMBER 13, 2019

You reply, “I practice public relations.” Public relations means different things to different people, including the word “practice.”. The first is for your company and the second to its key publics. The intended result is a public that respects and trusts the organization. The Punchline.

Publicity 68

Publicity How To Case Study Meeting 68

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. And a story in a publication with a high UVM (unique visitors per month) may not attract as engaged an audience as a more narrowly focused one. But not every story is national news.

B2B 366

B2B Media Pitching Leadership 366

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I can share great numbers and show potential clicks from our press release page, traffic and articles we are mentioned in.

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

PR Conversations

JANUARY 29, 2015

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups.

Community 40

Community Employee Local Groups 40

Axia PR

MARCH 10, 2021

It’s time to put the public back into public relations. Public relations is much more than media relations. It’s also social and web media. Take it one step further and find ways to uniquely include the media, community, etc.

Company 111

Company Nonprofit How To Employee 111

The Hoyt Organization

SEPTEMBER 22, 2022

Public relations is fundamental in today’s business world for companies and brands seeking strategic communication. Good PR promotes brand awareness and garners media attention. Public relations enables businesses to maintain positive relationships with stakeholders, their target audience, and the public.

Publicity 52

Publicity Brand Branding Communications 52