Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system.

Technology 169

Technology Publicity Software Pitching 169

The Proactive Report

MAY 7, 2018

Software Revision Control Systems. SEO/SEM Marketing. The PR Measurement Course could give you that extra edge on your resume. Web Architecture and Development Framework. User Interface Design. Data Presentation. Mobile Development.

Study 100

Study Analytics Software Data 100

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Irrelevant links can have a negative impact on a website’s SEO and user experience.

How To 62

How To Google SEO Pitching 62

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. First, it places a lot of systemic stress on a marketing organization. SEO takes time. The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. There’s a lot of downsides to this too.

B2B 148

B2B Marketing Survey Creativity 148

The Proactive Report

MAY 12, 2017

A fast-growing business can be just the opposite, if you don’t have the planning and systems in place to cope with the rapid growth. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Not always.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Presspage

MAY 19, 2020

You can use a voting/points system to prioritize a list of improvements and think about it as continuous improvement. You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78

Presspage

MAY 19, 2020

You can use a voting/points system to prioritize a list of improvements and think about it as continuous improvement. You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. Pressure on measurement. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Moral champions. “It’s

Communications 122

Communications Crisis Internal International 122

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.” Give our services a try.

Survey 100

Survey Trends Marketing Creativity 100

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Optimize: target recommended SEO keywords and messaging. Dynamic Design: WIRED Marketing System. Dynamic Design: WIRED Marketing System. Manage: Tools to schedule Tweets.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

The Resolution Blog

SEPTEMBER 3, 2015

By using systems like these to minimise the time taken in planning and assigning tasks, we're free to focus on what really matters; delivering results for our clients. Link building and SEO mean nothing if real people read your articles and don't gain anything valuable from them. Quality content counts.

Tools 120

Tools Measurement SEO Strategy 120

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Contently - Strategy

JULY 24, 2019

If your previous program was worth its salt, it was likely measured against specific goals. Early content strategy goals can include brand awareness, engagement, developing SEO clout, and increasing your brand’s social following. Analyze your benchmarks and set new goals. In that case, your metrics should stay largely the same.

Strategy 86

Strategy Content Marketing Measurement SEO 86

Sword and the Script

SEPTEMBER 6, 2016

I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. In addition, we (as an industry) are just now truly figuring out how we should measure our results rather than comparing our value to advertising (AVEs, ugh).

Measurement 60

Measurement Course Advertising Advertising 60

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Clarifai provides advanced image recognition systems for customers to detect near-duplicates and visual searches. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. If you do it often, and you build systems and processes, including reviews and approvals, it will become easier, operate more smoothly and generate measurable results.

Blogging 106

Blogging Survey B2B Analysis 106

Cision

SEPTEMBER 10, 2015

Factories can alert staff to potential problems as each machine can report on the status of every part, and another system can track and report air quality, even reporting it to OSHA if it fails to meet standards. Or does the employer have a responsibility to track the data itself and take action?

Trends 120

Trends Mobile Web System 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Or, publish a formal case study and use the asset in both marketing and sales efforts.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”. 6) Seek Systems for Success. Produce measurable results.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). If there’s a challenge here, it’s that PR pros tend to be far less technical than SEOs.

Software 176

Software SEO Company Tools 176

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. Social media is a great way to start doing this. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Waxing UnLyrical

JANUARY 24, 2011

Donor Tools Donor Tools is one of many, many non-profit fundraising and outreach donor management systems. For large organizations that need custom functionality and advanced reporting, this system won’t cut it. Why do I like it? But for smaller organizations or start-ups on tight budgets, it’s worth checking out.

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. Then they program these rules into an electronic billing system that reads invoices and automatically rejects those invoices that are out of compliance with the OCG.

Agency 93

Agency Trends Marketing Survey 93

Burrelles Fresh Ideas

JULY 25, 2023

Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns. The system feeds into the larger ERP system to give an overall predictive view of how the company is faring.

Tools 74

Tools System How To Software 74

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Irrelevant links can have a negative impact on a website’s SEO and user experience.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Irrelevant links can have a negative impact on a website’s SEO and user experience.

How To 62

How To SEO Google Pitching 62

PR 20/20

SEPTEMBER 19, 2017

Plus, with the Content Optimization System (COS), you can personalize page content for target audiences (e.g. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. serve up a localized CTA for those in your city).

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

SEPTEMBER 28, 2010

On what system Pepco has of working with other departments during a crisis: “Pepco brings together representatives from Corporate Communications, Customer Care, Regulatory Affairs, Government Affairs, and Operations to work together in our Joint Information Center (JIC) during a crisis. These fine folk did: Jan.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

FEBRUARY 17, 2016

A real strategist is worth the time they spend thinking about building a business because they can demonstrate measurable results of provable worth. Finance, sales, project management, and communication systems all precede marketing as essential business systems. If you can’t manage projects, you have a scale problem.

Industry 0

Industry Creativity System Training 0

Waxing UnLyrical

NOVEMBER 22, 2010

We’re used to our organizations operating like a system (mechanical), but now, we have to start thinking of ourselves in a more organic way, not controlled from the top anymore. Nor is it scalable to the Open Community. Maddie: One metaphor we talk about a lot is the concept of the “ecosystem.&# These fine folk did: Jan.

Community 82

Community Publicity Web Social Media 82