Waxing UnLyrical

JUNE 13, 2011

I attended the Nonprofit 2.0 I got to see Danielle Brigida of the National Wildlife Federation IRL after a long time, which was great since we are both measurement geeks … and I got to meet oh-so-many people for the first time, with whom I’d previously connected online, that it was a real treat.

Nonprofit 80

Nonprofit Community Meeting Conference 80

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) 5 Shifts to Fix Your Social Media Metrics. 5 Book Recommendations for Nonprofit Networking and Data Nerds.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Reputation Us

OCTOBER 31, 2018

Not our own, per se, but rather business and nonprofit reputations. Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? social, news coverage, online). You know…social media posts, online reviews, blogs, video mentions.

Reputation 60

Reputation Nonprofit Employee Analysis 60

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 75

Radio Television Media Local 75

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. And you can’t have a productive workplace if you’re not measuring it. Ergo, Maddie + Rich = May’s #measurePR.

Measurement 40

Measurement Nonprofit Community Twitter 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 90

Agency Energy Crisis Management Industry 90

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Here’s some of what we talked about. But it’s huge.

Media Relations 40

Media Relations Measurement Media Analysis 40

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. If it lives with the marketing or PR departments, marketing/awareness-type metrics will be the measuring stick. Shifts in Social Change.

Community 28

Community Marketing Retail Measurement 28

Waxing UnLyrical

FEBRUARY 4, 2013

The topic Geoff asked me to speak on is quite interesting, and one that I’ve ranted expounded on before: social scoring. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. View more lists from Shonali Burke.

Community 79

Community Nonprofit Twitter Measurement 79

Reputation Us

JANUARY 7, 2019

staff, the public, members, prospective members, the media and social media users) say and share about your products, services and the experiences they’ve had with the credit union. Reputation Action 3: Demonstrate Community Relevancy. The challenge is to be measurably relevant. Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Karen Freberg

MARCH 15, 2020

Dear Public Relations and Social Media Academic Community, It’s time to step up to the plate. We are practicing safe measures in social distancing, and making sure we are there for our students and colleagues. What can we do to move forward as a community. What can we do? No, I am not.

Crisis 77

Crisis Education Resources Community 77

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Training Course Social Media 150

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Onclusive acquired the European “social listening and intelligence platform Digimind for an undisclosed fee,” according to reporting. PR content picks.

Publicity 86

Publicity Survey Enterprise Pitching 86

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization.

Case Study 102

Case Study Internal International Study 102

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Or was it a sow?

Marketing 40

Marketing Nonprofit Measurement Banking 40

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Overall, we found that social media engagement for brands across all industries remains highest on Instagram, with Facebook and Twitter following much further behind.

Social Media 70

Social Media Industry Report Nonprofit 70

Beyond PR

JULY 7, 2016

While organically earned media and third-party reviews are best, you’ll find that some businesses encourage reviews via in-store signage, their website, and social media channels. Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results.

Small Business 74

Small Business Local Marketing Guidelines 74

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Some excellent tool suggestions for #nonprofits via @ericaholt on Waxing Unlyrical says: January 24, 2011 at 4:57 pm [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? How Google Instant Might Impact Your Small #Nonprofit [link] by @ericaholt (guest post) [.] My First Guest Blog for @Shonali on Digital Marketing for Nonprofits!

Google 101

Google Nonprofit Engineering SEO 101

prTini

MARCH 7, 2016

How does the company measure culture? Culture can be subjective, but if it matters, it should be measured. ” As a company, we do quarterly service projects, attend a variety of nonprofit events, provide pro bono work to a few groups, etc. What clues can you find on social media? How are you greeted?

Nonprofit 28

Nonprofit Interviews Employee Survey 28

Sword and the Script

JUNE 18, 2019

14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 18) “I write and distribute press releases and get executives in front of the media.”. 26) “I help my boss communicate his goals and priorities to the entire workforce.”. 52) “I connect the media to the story.”.

Employee 150

Employee Print Writing Survey 150

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. 23 , 5-6 pm, Expert Express on building B2B communities using the 7C Social PR Framework. 2:45-3:45 pm, White River H.

Conference 40

Conference Facebook Nonprofit Video 40

Waxing UnLyrical

APRIL 26, 2018

As a strategy, nowhere is this more important than in the nonprofit sector. Because nonprofits are presented with a unique challenge and opportunity at the same time. Nonprofit Storytelling: The Opportunity. Nonprofits have a purpose. Nonprofit Storytelling: Cutting Through the Clutter. Well, not really.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Waxing UnLyrical

OCTOBER 12, 2010

Alex Talbott said: RT @shonali: Today's post: From Couch To 5K: Why @lindsaymallen Runs [link] #pr #nonprofit #causes [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. These fine folk did: Jan.

Twitter 85

Twitter Training Facebook Measurement 85

Waxing UnLyrical

DECEMBER 4, 2010

Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help? Mark as read Approve comment When I first heard of this campaign, the focus was on the celebrities not using social media.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. Katie Zess , social media strategist, Renewal by Andersen. Katie Zess , social media strategist, Renewal by Andersen.

Transportation 122

Transportation Social Media Corporate Agency 122

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

JANUARY 22, 2013

If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. Richard was referring to AMEC’s glossary of measurement F.U.T. What a fun chat it was!

Nonprofit 77

Nonprofit Measurement Social Media LinkedIn 77

Waxing UnLyrical

MAY 5, 2014

Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. Social media should be your Main promotional channel. Giving days are driven by social media activity. Twitter is a faster moving social network that’s ideal for real-time updates.

Local 73

Local Nonprofit Infographics Facebook 73

Mindful Marketing

JUNE 4, 2022

However, it wasn’t long after the company launched its Juneteenth line that social media began to skewer it , as shown in these sample tweets : “Walmart needs to do better. Todd Allen is Vice President for Diversity Affairs and Professor of Communication at Messiah University. Is the company adding value?

Film 65

Film Retail Comparison Nonprofit 65

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships.

Viral 100

Viral Community Nonprofit Social Media 100

Beyond PR

MARCH 17, 2016

Social Media Marketing. This channel has drastically changed the way we communicate and doesn’t show any signs of slowing down. For businesses, social media provides a means to communicate directly and honestly with audiences.

Marketing 40

Marketing Small Business Web Nonprofit 40

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Free initial plan, but also has an amazing nonprofit rate of $39.99/year Community Building and Social Media Hacks.

Nonprofit 76

Nonprofit Tools Marketing Skype 76