Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Corporate Communications. Crisis Communications. Iterative PR Measurement. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Curating messages for online audiences Press releases alone just won’t cut it anymore. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

Consumer 78

Consumer Financial Ethics Banking 78

Presspage

MAY 22, 2024

Steps Towards Real Change Despite some progress, with 79% of workplaces now having policies aimed at improving mental well-being, only 55% of people feel these measures are taken seriously. Talking about mental health is crucial, but beyond conversations, we need actionable steps. It’s time to change that narrative.

Public Affairs 78

Public Affairs Policies Employee Survey 78

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 69

B2B Measurement Blogging Community 69

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%. Effective local SEO content strategy is about more than just ticking boxes.

Local 97

Local SEO Strategy How To 97

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases.

Study 146

Study Media Relations Media Measurement 146

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

NewsWhip

SEPTEMBER 21, 2023

It’s no longer about just understanding what’s happening right now; it’s about understanding what will happen next. Proactive versus reactive measurement In the world of communications, being reactive often means playing catch-up—and in the fast-paced digital age, that can mean falling behind for good.

Analytics 88

Analytics Media Crisis Insurance 88

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

Media Relations 159

Media Relations Media Print Software 159

5W PR

JULY 15, 2023

Communicate openly and honestly about the brand, products, and business practices. Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives. Social media engagement builds a sense of community and fosters a loyal customer base.

Corporate 78

Corporate Industry Communications Ethics 78

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. Here are some helpful links about that. Read this article about leveraging Facebook Groups.

Small Business 213

Small Business Fashion Groups Local 213

Cision

OCTOBER 22, 2015

Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. All press releases should include a timely news announcement. Track your pitches to measure your success and improve your pitching strategy for future stories.

Pitching 120

Pitching Community Travel Social Media 120

Wadds Inc.

NOVEMBER 11, 2023

Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens.

Report 119

Report Publicity Training Policies 119

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. ” A Norwegian Krone equals about $1.80 ” A Norwegian Krone equals about $1.80 As a result, the press release said, “many hundreds of clients” will be become Truescope customers, with the integration of services presently underway.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 170

Technology Publicity Software Pitching 170

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Potential for Expansion. Witness Your Success.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Then I saw another article on CommsTech which was also clearly about PR tech tools. CommsTech does seem like the broader category. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Flack's Revenge

OCTOBER 24, 2018

The one about your cybersecurity stance – and any breaches. Talking about it seems somewhat akin to admitting you have an STD. Very few customers of such solutions want to say anything about their precautions, let alone stumbles. No, you don’t want to shout about every small glitch from the rooftops.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself? Don’t forget about vacation time, by the way.)

Measurement 40

Measurement Agency Employee Insurance 40

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Cision

OCTOBER 3, 2015

Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Keep your email subject clear and concise like a press release headline. Measure Your Success. Tracking whom you’ve pitched, what you sent and when is essential to measuring your pitching success rate.

Pitching 120

Pitching Report Social Media Measurement 120

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO.

SEO 142

SEO Content Marketing Marketing Software 142

PR in High Definition

OCTOBER 28, 2021

The event provoked questions about our reliance on social media , forcing people around the globe to rethink their relationship with these platforms. This outage occurred within the context of additional bad press for Facebook as whistleblower Frances Haugen testified before US Congress.

System 62

System Social Media Policies Google 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

Video 110

Video Marketing SEO Social Media 110

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

MARCH 21, 2017

Rather than fight the fail, Reese’s responded with a brilliant social media message about “tree-shaming” anchored by the #AllTreesAreBeautiful hashtag. There are other important measures to employ at the first signs of negative press as well. Have the right spokesperson in place. Act quickly, yet thoughtfully.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media.

Survey 71

Survey Technology Corporate Financial 71

Stephen Waddington

APRIL 23, 2020

There isn’t any other topic that anyone wants to talk about however trust is at an all-time low. The UK’s response has been daily press conferences. Currently there is no widespread agreement about the number of people who have died from Coronavirus in England. Communities have been strengthened through the crisis.

Government 132

Government Crisis Exercises Retail 132

Konnect Agency

JANUARY 7, 2022

Whether you’re a franchisor looking to generate more franchise sales leads, or a franchisee wanting to promote your business to the local community, a strong public relations strategy can help you achieve your marketing goals. To learn more about local store marketing, find out how geotargeting can help franchise businesses.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

Whether you’re a franchisor looking to generate more franchise sales leads, or a franchisee wanting to promote your business to the local community, a strong public relations strategy can help you achieve your marketing goals. To learn more about local store marketing, find out how geotargeting can help franchise businesses.

Agency 52

Agency Local Newspapers Interviews 52

Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. You can, and should, write a press release and send it to your targeted media group to drum up publicity. Measure your results.

Film 120

Film Content Marketing Analytics Measurement 120

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. According to the announcement, Linkfluence earned about $20 million in sales in 2020. Little did we know we’d be in that place for more than a year. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

NewsWhip

MARCH 2, 2023

As the graph shows, there is almost no comparison into how much engagement the sit-down restaurants are getting with stories about them compared to Chick-fil-A, with the latter having more than a million engagements since January 1st, while the sit-down restaurants have had tens of thousands of engagements in the same timeframe.

Pinterest 78

Pinterest Comparison Local Instagram 78