Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers
Sword and the Script
JUNE 15, 2021
That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. less-than half (48%) participate in online communities with their audience. The survey puts some data behind a long-standing problem in B2B marketing.
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