Stern + Associates

MARCH 3, 2023

However, a Bohn’s 2021 survey showed that people are 2 to 3 times more likely to say “yes” than we expect. Thank you, Zoe, for a valuable workshop on influence and practical ways we can build meaningful relationships with our co-workers, customers and communities.

Leadership 62

Leadership Employee Groups Strategy 62

Sword and the Script

AUGUST 15, 2023

The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. Observation 1: Pricing comes up first on two separate questions in this survey.

B2B 119

B2B Study Social Media Survey 119

Agility PR Solutions

JANUARY 24, 2021

A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization.

Trends 153

Trends Industry Survey Leadership 153

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.

Company 145

Company Public Affairs Survey Chemicals 145

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. click on images for higher resolution graphic). content marketing (64%).

Media Relations 108

Media Relations Survey Communications Corporate 108

Sword and the Script

MAY 18, 2021

The Coronavirus pandemic has left communications teams with more work but also stronger business relationships. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades.

Communications 185

Communications Study Media Pitching 185

Sword and the Script

DECEMBER 14, 2021

Every year this breaks down the results and covers dozens of marketing surveys and studies. Thought leadership that doesn’t sell – sells. 48% “awarded business to the organization responsible for the thought leadership.”. 48% “awarded business to the organization responsible for the thought leadership.”.

Marketing 120

Marketing B2B Survey Study 120

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 125

Case Study Study Company B2B 125

Reputation Us

JULY 18, 2023

” During this compelling podcast about leadership, Bryant mentions that leaders and companies should regularly “look in the ugly mirror.” ” In this week’s Harvard Business Review IdeaCast podcast , Adam Bryant of ExCo Group outlines “What the best leaders know–and what skills to develop.”

Reputation 78

Reputation Social Media Exercises Brand 78

Maxim Behar

DECEMBER 14, 2022

This recognition proves that Behar is a leading global expert with extensive experience, who sets new trends and lead the PR community.

Social Media 115

Social Media Agency Survey Communications 115

Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” He has some amazing guests and it’s a good one for those looking to better understand thought leadership/expert-led PR and the power of personal branding.

Publicity 140

Publicity Media Relations Small Business Pitching 140

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

B2B 71

B2B Leadership Study Marketing 71

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . Pervading uncertainty.

Reputation 146

Reputation Crisis Survey Nonprofit 146

PRSay

AUGUST 8, 2022

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. There was a question: “Do CEOs need to be excellent communicators to be successful?”

Communications 175

Communications Survey Employee Corporate 175

Sword and the Script

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Security isn’t a consideration that comes naturally to a profession that centers around promotion, but the survey shows security awareness is permeating the organization. Martech: goals, pain points, barriers and benefits.

Survey 127

Survey Tools Marketing Software 127

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

Survey 70

Survey Communications Industry Media Relations 70

Stern + Associates

MAY 8, 2023

According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field.

Social Media 118

Social Media B2B Media Company 118

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. According to Cision’s report, two out of three journalists surveyed said most PR pitches they receive are irrelevant to them.

Media 173

Media Report Media Relations Local 173

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

This tool helps survey and garner insights from more respondents than any other insights platform, meaning more data. In addition, Upwave ensures that the data collection is coming from regular people and not survey addicts, leading to high-quality results. Hunter.io . What are some of your must have PR tools for coverage?

Tools 246

Tools Radio Pitching Social Media 246

Sword and the Script

JUNE 27, 2020

How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects.

Publicity 140

Publicity Study Survey Communications 140

Agility PR Solutions

JANUARY 23, 2020

Global leadership community YPO recently conducted a member survey designed to provide the chief executive perspective on the importance of […]. Millennial business leaders understand more than their predecessors that building trust with employees is a cornerstone of business success.

Employee 102

Employee Survey Leadership Community 102

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. More and more crisis communication events that interrupt the general flow of work in our area.”.

Communications 139

Communications Crisis Social Media Media 139

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. The ConvertKit survey has similar findings.

Survey 60

Survey Blogging Corporate Twitter 60

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. About 68% of PR pros surveyed by Prowly said they are currently using AI in their day-to-day work.

Pitching 124

Pitching Software Ethics Writing 124

PRSay

JANUARY 29, 2018

We will meet our challenges again and prevail by recommitting to our common interests.

Survey 117

Survey Ethics Agency Communications 117

Stern + Associates

MAY 17, 2023

In a new MIT Sloan article, “ The Unequal Rewards of Peer Support at Work ,” Hadley and co-author Nancy Baym of Microsoft Research surveyed over 800 U.S.-based Every employee deserves a high return for investing in their workforce community, regardless of their demographic characteristics.”

Strategy 118

Strategy Employee Community Groups 118

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. The survey demographics give insight into who is using influencers. Communications: 16%. 1) What departments are managing influencer marketing?

Survey 60

Survey Trends Marketing B2B 60

PRSay

OCTOBER 10, 2022

We recently conducted a nationwide survey to uncover the temperature of fun in brand marketing, how it factors into purchasing decisions and the types of news stories consumers seek in the current media landscape. The online survey of 2,046 U.S. Consumers are ready for fun. The fun news. Photo credit: prostock-studio] .

Consumer 166

Consumer Brand Branding Marketing 166

PRSay

JANUARY 19, 2021

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

Government 158

Government Media Report Social Media 158

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Businesses spend millions on brand reputation and community service. To top it off, each interaction triggered an automatic customer service survey, but no one addressed the actual problem.

Customer Service 227

Customer Service Reputation Publicity Brand 227

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. This finding is reflected in previous surveys too, which points to a continued trend. The survey found 75% of buyers are more receptive “when the buyer is facing new, risky, or complex initiatives.”.

B2B 117

B2B Trade Shows Survey Study 117

Reputation Us

MARCH 6, 2022

It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. The company’s leadership must earn this trust daily. No doubt trust is earned.

Reputation 78

Reputation Ethics Corporate Community 78

PRSay

AUGUST 23, 2021

The Kaiser Family Foundation has been surveying Americans since December to track their confidence in coronavirus vaccines. The survey results show that hesitancy among Black and Hispanic people to receive the vaccine has dropped over time. Understanding their emotions and perceptions of risk helps us build trust.

Communications 110

Communications Local Survey Community 110

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). He lamented its abuse as a means of community engagement with a variety of marketing audiences or publics.

Social Media 81

Social Media Television Publicity Media 81

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Social Media Media Content Marketing 192

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Storytelling 240

Storytelling Nonprofit Instagram Social Media 240

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. Practitioners and academics operate in almost entirely separate communities. To offer organisational leadership.

Publicity 167

Publicity Ethics Agency Communications 167