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Domain Authority, Trust, and Thought Leadership

The Proactive Report

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Figure out a content strategy that will build trust and thought leadership. Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community.

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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons.

Survey 137
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How does Gen Z View Generational Change and Political Leadership?

Institute for Public Relations

The Public Religion Research Institute analyzed how Generation Z (Gen Z) brings their values and viewpoints on political, social, and cultural issues into their communities, workplaces, and the greater U.S. An online survey of 6,616 U.S. political landscape. participants aged 13-25 years old was conducted from Aug.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. less-than half (48%) participate in online communities with their audience. The survey puts some data behind a long-standing problem in B2B marketing.

Survey 119
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 98
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No, DEI Isn’t Dead. But No One Wants To Talk About It.

ImPRessions - Crenshaw Communications

Only 20 percent of the 600 leaders surveyed said they plan to cut back on DEI in 2024. Forty percent view understanding and promoting diversity and inclusion as among the most important leadership attributes for those in their position. Most strikingly, 44 percent say they plan to increase existing DEI initiatives or create new ones.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 82