PRSay

JUNE 15, 2020

With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Support LGBTQ charities.

Consumer 109

Consumer Travel Local Community 109

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals. Set content marketing goals. With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Rock the Status Quo

DECEMBER 10, 2015

Two words: vertical markets. The PR community has growing dialog around the importance of a custom pitch. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. Do they have women leadership?

Pitching 100

Pitching Real Estate Banking How To 100

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Stephen Waddington

MAY 9, 2020

Industrialised marketing techniques have been retrofitted onto the internet. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Businesses in these markets have cut costs and sought government help in order to survive the crisis.

Brand 157

Brand Branding Travel Crisis 157

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 1 business goal for 2023. Kathy Casciani, Azul Communications. 5 solo PR pros share their No.

Resources 77

Resources Energy Small Business Corporate 77

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Build a community. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Doctor Spin

APRIL 5, 2023

Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. At its core, PR is all about building trust with your audience through strategic communication. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Reputation.

B2B 52

B2B Strategy eBook Small Business 52

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Training Insurance Insurance 52

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. 1) What are some of the unique challenges in marketing and PR in the cybersecurity space? 3) You’ve worked both on the agency and the client side in PR.

Brand 107

Brand Branding Reputation Corporate 107

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. The recruitment market is tough. Start your own business and pitch for work. The recruitment market is tough. Anouchka Burton. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. But when you’re doing it with limited budgets, staff and resources, creating an effective communications strategy can be a daunting task. The good news: Marketing your company is now easier and more affordable than ever.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

FEBRUARY 21, 2017

What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. What has changed the most about marketing over the course of your career? In a word, data.

Marketing 64

Marketing System Data Tools 64

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. Guest Post by Brooklin Nash.

Brand 50

Brand Branding How To Employee 50

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. With thought leadership comes risk. Finding your voice: the first step to thought leadership.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Entrepreneurship and small business ranked second and third respectively. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Public Relations Sydney

JULY 20, 2014

Packed full of easy to use templates and examples, From Unknown To Expert shares a framework that will give you the confidence and skills to get you the media coverage and online community you deserve. Andrew Griffiths, Australia’s #1 small business and entrepreneurial author. Get your copy from the Amazon store now! .

Social Media 53

Social Media Brand Branding How To 53

Cision

APRIL 5, 2017

As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). Chris Lynch: We’re often asked how the PR community is doing?

Report 225

Report Media Advertising Advertising 225

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Offer pro bono services to a non-profit organisation in your community. Collaborate with other small businesses in your area to cross-promote each other’s products or services.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game.

Corporate 60

Corporate Communications Web Creativity 60

Waxing UnLyrical

DECEMBER 2, 2013

, did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them.

Small Business 100

Small Business Infographics Facebook Resources 100

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. However, busy schedules, apprehension about being on camera, or even a lack of understanding of video’s value can deter many leaders from stepping into the spotlight and creating video content.

Leadership 96

Leadership Video B2C Interviews 96

Waxing UnLyrical

APRIL 2, 2016

In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. At its core, there are two things AMEX needs to have happen from a business point of view: a) more customers using its credit cards, and b) more merchants accepting its cards.

Strategy 40

Strategy Case Study Community Creativity 40