Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors).

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 114

Blogging Software B2B Survey 114

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

Sword and the Script

JULY 11, 2023

(click image for higher resolution) I’ve discovered quite a few good ones along the way, so here are eight worthy public relations podcasts that I recommend you check out the next time you have a half hour to spare: 1. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 129

Publicity Small Business Trends Leadership 129

Critical Mention

JANUARY 3, 2019

That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. One of the issues she addresses pertains to being where your community is, and you won’t know that until you try! So, back in 2014, I set up social media channels across the board. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Agility PR Solutions

JUNE 16, 2021

Whether you are looking to get interviews for your spokesperson, feature on a community news website or more editorial opportunities for your seasonal campaigns, […]. In one day, reporters and editors receive over 50 emails.

Brand 154

Brand Branding Interviews Pitching 154

5W PR

JULY 15, 2023

Social media engagement builds a sense of community and fosters a loyal customer base. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Develop a targeted media relations strategy to secure press coverage, interviews, and product features in relevant publications.

Corporate 78

Corporate Industry Communications Ethics 78

5W PR

MARCH 26, 2024

Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

Automotive 91

Automotive Interviews Technology Mobile 91

Victorious PR

JUNE 15, 2023

PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community. Managing Media Relations and Messaging During times of regulatory scrutiny, media attention intensifies, making effective media relations and messaging even more critical.

Community 52

Community Education Leadership Guidelines 52

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Remote PR Jobs

SEPTEMBER 25, 2023

Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing.

Mobile 100

Mobile SEO Reputation Web 100

PR Conversations

OCTOBER 27, 2023

See original post: [link] Everything about this collective interview was innovative. From the multicultural background of the interviewers, the co-operative nature of the venture, to the generosity of Jim to step out of his academic canvas and engage in dialogue exposing his thoughts in the digital world.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Landis PR

MAY 3, 2021

LCI recently had the opportunity to work with Rick on a wonderful episode of Bay Area Bountiful , called Sempervirens Means Evergreen , that explores the impact of last year’s CZU Lightning Complex Fire on the many communities of the Santa Cruz Mountains. Rick interviews POST’s Irina Kagan.

Meeting 98

Meeting Agriculture Media Television 98

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. Mass reach is still there One of the key strengths of broadcast media is its unparalleled ability to reach a large and diverse audience.

Radio 74

Radio Television Media Local 74

Cision

FEBRUARY 23, 2016

A combination of paid, earned, shared and owned media (PESO) – an integrated strategy – is necessary to be effective. In this interview, Jim discusses his agency’s approach to integrated PR, shares the key lessons he’s learned throughout his career and explains what “Joined-Up Thinking,” Threepipe’s tagline, truly means.

Analytics 120

Analytics Agency Newspapers Community 120

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. A good place to meet younger decision makers and social media influencers.

Radio 64

Radio Pinterest Television Government 64

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. What are some of the key components of a successful social media strategy? What’s your secret to media relations success?

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". How has social media impacted Minnesota Business magazine? "If Paul Pioneer Press , the weekly. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. Media relations is unpredictable a lot of the time, which I love, so I try to have some structure in place before the week starts.

Meeting 98

Meeting Writing Pitching Case Study 98

Landis PR

MARCH 29, 2021

and introduced them and their work to the community. It’s always so special to recognize someone and then see other community members reach out to them as well. I’m very proud of that piece because of all the work that I put into researching and interviewing, and it added to the larger conversation.

Meeting 96

Meeting Media Local Interviews 96

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. I’m proud to look back on that work and know that I played a small role in helping that community rebuild and revitalize itself.

Television 120

Television Public Affairs Pitching Healthcare 120

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Linking to case studies from press releases is another good way to repurpose these.

Case Study 123

Case Study Study Company B2B 123

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is a powerful tool for building reputation over time, and that power has been greatly magnified by digital and social media.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. About Barbara Rozgonyi.

Social Media 52

Social Media Corporate Communications Media 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109