Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

PRSay

OCTOBER 1, 2018

The closure affected both the park and the surrounding communities during the height of the summer visitor season. That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. The TV folks want an interview on camera. 19, burning about 95,000 acres.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Finally, three months later, we got the interview on the books. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". How has social media impacted Minnesota Business magazine? "If Hire people for PR who have served in the media.

Interviews 48

Interviews Radio Journalism Newspapers 48

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. She always improves my work. Progress is slow.

Government 103

Government Education Print Ethics 103

Critical Mention

FEBRUARY 27, 2020

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. For Susan, it’s been a huge asset for building community and checking facts.

Mobile 120

Mobile Print Trends Twitter 120

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. she said recently in an interview conducted by email.

Measurement 60

Measurement Course Advertising Advertising 60

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Doctor Spin

JUNE 29, 2022

An organisation can establish the state of a relationship (before and after) through scientifically valid questionnaires for groups and semi-structured interviews of individuals. Cover photo by Jerry Silfwer ( Prints / Instagram ). PR value should be benchmarked as a fluctuating market asset, never a fixed net profit.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. I’m a full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. How long have you been in this job/field?

Apparel 106

Apparel Public Affairs Training Corporate 106

Polaris

SEPTEMBER 4, 2014

PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. PR encompasses all forms of business communication. Media relations is time consuming. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 1) February 18, 2014: Enter GTCR . 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

SEPTEMBER 26, 2006

When you do phone follow up, do you ask if they want to interview the winery''s well hung over spokesperson? Instead, focus on what truly makes Naked Chardonnay different and highlight it on a wine bottle media kit. Get empty bottles from the winery and create a pitch brief enough to go on a large label that you print and apply.

Pitching 40

Pitching Retail Print Report 40

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. Through our social media channels, we always aim to promote our content in a way that anyone — especially those without scientific training — could understand.

Publicity 158

Publicity Social Media Report Fashion 158

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I’m still actively involved in community theater as a sound engineer and have about a dozen musical productions to my credit. I am a freelance editor representing Heavy Duty Trucking and TruckNews. I also host HDT’s audio and video podcast, HDT Talks Trucking.

Meeting 86

Meeting Media Chemicals Radio 86

MaccaPR

DECEMBER 19, 2016

Wise content marketers can consider participating or even creating a Google+ Community. For example, the Home Improvement Community might be a good fit for lifestyle and DIY brands, suggests Sprout Social. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. Raf recently also got interviewed about this in the Wag The Dog Podcast. For example, if you decide to improve your media relations workflow, you might choose some specific experiments, such as: Structure and simplify reporting to clients. Learn by teaching.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Lesson #6 - Transform Your Customers into A Community. Her fans have embraced the collective moniker, “Swifties.”

Social Media 48

Social Media Marketing Media YouTube 48