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The Art of Aging Gracefully: Lessons From an Over-50 Influencer with Adelina Winfield

PR for Anyone

Adelina’s decision to document her transition on Instagram led her to connect with the vibrant “silver sister” community, where she found support and inspiration from others on a similar journey. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age.

Fashion 130
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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. That results in personalized and significant media opportunities affecting a specific community.

Tools 232
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Trending Sources

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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks.

Crisis 151
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

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Lockdown letter: humanising business and media

Stephen Waddington

Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. High profile influencers inevitably attract attention but there’s lots of good work on Instagram and Tik Tok where influencers are helping their communities with learning, mental health and wellbeing. This too will pass.

Media 83
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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

The PR community needs the competition. We look forward to continuing to grow the platform’s community of experts and journalists, as well as integrating it into our suite of public relations solutions.”. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5 Million Seed Round.