5W PR

MAY 24, 2024

PR experts can help devise communication strategies tailored to assorted investor groups. Platforms like LinkedIn and Twitter enable fintech companies to share updates, converse with investors, and form a community around their brand. Investor engagement Effective PR is about more than just press releases and media coverage.

Financial 78

Financial Privacy Infographics Leadership 78

5W PR

SEPTEMBER 11, 2023

Effective communication of research findings is crucial to ensure wider public knowledge. Public relations strategies bridge the gap between scientific research and the general public, driving positive health outcomes. These findings have the potential to impact individuals, communities, and societies as a whole.

Publicity 78

Publicity Communications Study Storytelling 78

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. This feedback loop allows for adjustments and improvements in future strategies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. Side benefit: Building community by highlighting your customers’ best stuff. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. Please, God. I’m begging you. #4:

Case Study 166

Case Study Strategy Study Hotels 166

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

The Hoyt Organization

MAY 10, 2024

To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars. The content becomes more dynamic and fosters a sense of community by allowing readers to leave their thoughts and opinions.

Google 85

Google Engineering Infographics Policies 85

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

5W PR

NOVEMBER 3, 2023

Understanding the wearable fitness tech market Before delving into fitness marketing strategies , it’s crucial to understand the wearable fitness tech market’s dynamics. Develop a content marketing strategy that educates, inspires, and engages the audience. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. The revamped content didn’t just ferry readers to SoFi’s blog; it turned casual browsers into engaged community members who frequently returned for more.

Case Study 52

Case Study Financial Content Marketing Study 52

5W PR

OCTOBER 10, 2023

Social media provides a sense of connection and community. Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Adjust the PR strategy based on what works and what doesn’t. Social media platforms have captured the hearts and minds of billions of people worldwide.

Social Media 88

Social Media Consumer Media Crisis Management 88

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Infographics are an effective tool in an IRO's arsenal.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. Pieces of content.

B2B 113

B2B Consumer Marketing Survey 113

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Let’s uncover strategies and insights that empower content marketers to create unified messages throughout the buyer journey.

B2C 52

B2C Case Study B2B Content Marketing 52

Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. Webinars and events can be promoted through various channels to maximize reach.

Education 112

Education Employee Measurement Agency 112

PR 20/20

OCTOBER 31, 2017

7 Tips & Tools for Marketing Strategy & Performance. Refresh and Redefine Your Content Strategy. Your content strategy (if done well) is the core driver of all inbound activity throughout the year. cool templates for infographics, social media, etc). Assess What Worked (and What Didn’t) with Marketing Score.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Having specific goals will help guide your strategy and measure success. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. That concept actually guides much of our strategy at Cision.

Brand 120

Brand Branding Media Infographics 120

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. You can execute this strategy efficiently using HubSpot's automation features.

Marketing 69

Marketing eBook Resources Tools 69

Cision

JANUARY 26, 2016

In fact, changing your strategy will surely make journalists take note. If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Become a prominent figure in your community. Be careful in your planning, and make sure you have a solid strategy.

Media 120

Media Pitching Trade Shows Infographics 120

Cision

OCTOBER 26, 2016

“Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” WhiteHouse #LessonsLearned : “Segment to save it” strategy = segment your information to keep it safe and save it. “Focus on building a community among the #influencers.

Conference 120

Conference Internal International Data 120

PRSay

JUNE 26, 2016

The Social Media Strategy Wheel. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Visuals (photos, infographics, etc.). Newswires (press releases). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 71

Tools SEO Analysis Google 71

ReimaginePR

AUGUST 1, 2016

Let’s discuss the best strategies to get noticed by the right audience for your brand. So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business. You can use those defining demographics to tailor your marketing strategy. Click Here. Define Your Audience.

Brand 120

Brand Branding Marketing How To 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. There are other tangible benefits to guest blogging including landing backlinks from key sites and greater visibility in more than one community. Write “vertically.” Promote your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. This strategy allowed our doctoral students at the school — who work closely with their faculty advisers — to address common concerns in easy-to-understand, gentle ways.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

APRIL 28, 2017

Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company. This year, per client discussions, we cut to the chase: 3,780 responses from 100% institutional investors. Question #2 coming soon.

Infographics 174

Infographics Comparison Construction Study 174

Cision

JUNE 20, 2016

” public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. You need to a build a community, more than a list,” says Mike. Understand your supporters.

Mobile 159

Mobile Public Affairs Infographics Government 159

Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase.

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

JULY 21, 2018

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. Agile is an instrument of strategy.”. That’s why attribution models are so vexing. 2) Crutches, agile and marketing.

Creativity 64

Creativity Marketing Analytics Measurement 64

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 16) Social media fragments into niche communities. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. Digital PR Strategy. As with any other strategy, it pays to “know before you go.” Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100