Ethical Voices

APRIL 22, 2024

About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. Internally, our policy is if you used AI at all in your process, you need to tell your next-level editor about it. Our community can be very small.

Report 90

Report How To Ethics Nonprofit 90

Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. How to keep your clients when you work from afar. She has remained active in online communities and looks for opportunities to send business to her connections in the U.S. she says. “Or If you’re a U.S.

How To 52

How To Travel Insurance Insurance 52

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. I bring my strategic communications expertise to a client. And that's ok because I know how to integrate their marketing and communications for real business value.

How To 104

How To Fashion Banking Industry 104

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Leverage Local Expertise. Odds are a brand journalist in France will better communicate with a French audience than a writer in the United States or even Canada. Set Goals and Know Your Audience. Promote Content.

How To 90

How To Local Analytics Social Media 90

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Celebrities from minority ethnic backgrounds created powerful video messages.

Publicity 131

Publicity Case Study Local Public Affairs 131

Stern + Associates

FEBRUARY 1, 2024

.” – Erik Brynjolfsson Ayanna Howard | Pioneering Innovator, Entrepreneur and Inventor of Robotic Technologies and Artificial Intelligence for Industry, Health Care and Education; Dean of the College of Engineering, The Ohio State University Howard enlightened audiences on how to trust technology and about partnering with “robo-allies.”

Technology 112

Technology Policies Government Community 112

Stephen Waddington

APRIL 23, 2020

We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. There are currently 4.5

Government 132

Government Crisis Exercises Retail 132

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Landis PR

OCTOBER 11, 2021

As speakers and panels were confirmed, we distributed press releases to national, international and trade media. National and local media in attendance were from CNBC, CNET Roadshow, PBS Newshour, Mashable, Forbes and local TV stations, generating more than 120 editorial feature/news articles.

Local 98

Local Newspapers Sports Video 98

Cision

JULY 27, 2016

Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate.

Nonprofit 120

Nonprofit Local Travel Social Media 120

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Some PR folks who work for companies also volunteer to do similar work at a small, local nonprofit. So, what does it take to get into this exciting profession? Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

The Hoffman Agency

AUGUST 27, 2020

By Chauncey Rasmussen, Intern. My time as an intern at The Hoffman Agency has been a fantastic experience! I quickly found Hoffman’s office culture to be one of positivity, community and commitment. I feel that as a design intern, the PR experience I gained is a huge asset, and has helped me to grow as a designer.

Internal 68

Internal International Guidelines Agency 68

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level. The team at Ohio State University knows that.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level. The team at Ohio State University knows that.

Education 78

Education Publicity Community Healthcare 78

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? I taught her how to research a database and export a media list. Judy: I’ve always had interns; it’s a good opportunity to provide the same kind of mentoring that you might for your own child.

Leadership 159

Leadership Conference Local Internal 159

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. When John Doe learned about the shocking rise in homelessness for pregnant women at the annual “Hacking Health AppDev” event, he knew he had found his community mobile project. “I There is no guarantee of a win, no matter how well you tell your story.

Writing 52

Writing How To Local Examples 52

OnePitch

JUNE 16, 2022

Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design. PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63

wiredPRworks

NOVEMBER 11, 2016

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. What I love are the micro-influencers and the local campaigns.” —@wiredprworks.

How To 63

How To Brand Branding Local 63

Stephen Waddington

JULY 21, 2020

In a recent post I wrote about how to scale an agency out of lockdown. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. It has given rise to the COVID-19 consultant armed with a combination of health and safety, psychology and communication skills.

Crisis 78

Crisis Agency Enterprise Local 78

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Shift Communications

FEBRUARY 8, 2022

It can include a set of requirements the situation must have to warrant your organization’s involvement, for example: Direct impact on your company and/or its people Impact on your customers/target audience — Your brand likely works with many stakeholders, from investors and employees to customers, business partners and local communities.

Employee 78

Employee Leadership Consumer Internal 78

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Are you a professional who is willing to give back to the academic community? Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Engage PR

NOVEMBER 12, 2020

Engage has written more than 100 shortlisted businesses award entries for clients at local, national and international level. The chances are you have a story to tell, but perhaps you’re not entirely sure how to communicate it. Companies have won work on the back of publicity from award wins. We can help.

Storytelling 60

Storytelling Energy Local Internal 60

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. If so, how?

Local 120

Local Newspapers Retail Sports 120

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 117

Social Media Conference Media Corporate 117

The Hoffman Agency

MAY 11, 2021

We work to build a community that cultivates a greater understanding and empathy between diverse team members. We regularly consult with employees to seek their feedback on the inclusivity of our working environment and how to make it more inclusive. Every member of the agency will have an equal voice.

Agency 36

Agency Employee Local Community 36

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. That was probably one of the greatest challenges — at least for me in my career — on how to deal with that. What do I do with my clothes?

Crisis 86

Crisis Employee Trade Shows Local 86

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. The problem with drafting environmental provisions is that they are very much dependent on the project, the parties’ aspirations and national and local laws and regulations.

Construction 52

Construction Engineering Community Resources 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I look forward to the PRSA International Conference every year for so many reasons. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades. How do you plan to tackle this?

Meeting 96

Meeting Training Ethics Government 96

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Internal and External Communications. If you can, find a way to give back — and rally your community to do the same.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Learn more about Cleveland’s HUG and how you can become a member here. Any advice on how to overcome sales reps' resistance to using Sales Hub?

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

5W PR

AUGUST 12, 2019

Embrace and implement trust-based marketing internally and externally, a strategy whose foundation is rooted in openness and honesty. This is the perfect time to gather the marketing, public relations, community relations, advertising, and corporate giving and sponsorship people together and get them all moving forward.

Corporate 68

Corporate Reputation Marketing Employee 68