Cision

APRIL 19, 2016

Live video was a common thread of conversation at many #SMMW16 sessions, and the wealth of information about Facebook Live, Periscope and Blab was abundant. According to Brian, be authentic, don’t forget strategy and keep your audience in mind 100 percent of the time. Real-time doesn’t mean you don’t need a strategy.”

Social Media 0

Social Media Marketing Media Customer Service 0

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 71

Tools SEO Analysis Google 71

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. There are other tangible benefits to guest blogging including landing backlinks from key sites and greater visibility in more than one community. Write “vertically.” Promote your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

Cision

JUNE 20, 2016

” public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. You need to a build a community, more than a list,” says Mike. Understand your supporters.

Mobile 159

Mobile Public Affairs Infographics Government 159

PRSay

JUNE 26, 2016

The Social Media Strategy Wheel. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. This strategy allowed our doctoral students at the school — who work closely with their faculty advisers — to address common concerns in easy-to-understand, gentle ways.

Publicity 158

Publicity Social Media Report Fashion 158

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the best tools to help with each.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 16) Social media fragments into niche communities. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance.

Creativity 100

Creativity Pitching Writing Conference 100

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Here’s an example: Facebook. The newsfeed (Timeline) on Facebook, as with so many other platforms, has become a battle for eyeballs.

Social Media 100

Social Media Media Infographics Pinterest 100

Critical Mention

OCTOBER 24, 2019

PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. . Our top picks: PR strategies can vary from organization to organization. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

FEBRUARY 10, 2014

Mike Allton offers ways you can incorporate Valentine’s Day into your marketing strategy, shares a fun infographic, and tons of quotes. Social Media and the Power of Community and Connection. How do you show your social media community, your business colleagues, and your customers/clients some love?

Infographics 80

Infographics Community Resources Web 80

Communications Conversations

OCTOBER 16, 2017

Isolation is death, and being active in Minnesota PRSA is one way to help nurture a warm community of PR pros. What strategies have worked particularly well in the last few years? crew, hits Instagram, Facebook, Pinterest, Snapchat, SlideShare and other channels. Let’s switch gears for a moment and talk about recruiting.

Agency 113

Agency SEO Social Media Pinterest 113

PR Fuel

MARCH 17, 2020

We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. Public relations , or PR, is the process of communicating with your public or audience. It’s not a complete strategy for growing your business. What Does PR Stand For?

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

APRIL 4, 2017

Regardless in both cases, B2B organizations are likely to find better results with a rent-to-own strategy, where the goal is to grow your owned audience. Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 27, 2016

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. The motto for the Duck Derby is “Adopt a Duck.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Waxing UnLyrical

JUNE 17, 2015

Instead of overloading your blogs/Facebook/Twitter, quality and consistent content makes for a more meaningful and personalized audience experience. Use of multi-media platforms (videos/photos/ infographics) : Often, images and videos are easier for consumers to absorb than just text. It believes in quality over quantity.

Brand 40

Brand Branding Video Community 40

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Journalistics

JULY 6, 2013

Adding In Your Newsjacking Strategy. Some opportunities will be obvious, such as posting a patriotic message on your Facebook page around the 4th of July. Some brands have been quick to act on natural disasters, offering their support or condolences, or helping to mobilize their online communities to support a cause.

Marketing 52

Marketing Community Trends Case Study 52

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Community relations. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Waxing UnLyrical

OCTOBER 12, 2015

INFOGRAPHIC: A Nonprofit Storytelling How-To. Why: Allison Gauss introduces us to an infographic that “walks you through the steps of telling an effective impact story.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Analyze their strategies to understand audience engagement.

Media 78

Media YouTube Transportation eBook 78

PR for Anyone

OCTOBER 27, 2021

Post an infographic (check out www.Fiverr.com to have on easily made). Share your favorite place in the community. Welcome a new business in the community. Do a Facebook Live. Make a plan and it will become super easy to do! Share an inspirational quote. Answer a frequently asked question. Post something seasonal.

Real Estate 227

Real Estate How To Infographics Video 227

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Share your favorite place in the community. Welcome a new business in the community. Do a Live video on Facebook or LinkedIn. Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question.

How To 130

How To Video Interviews YouTube 130

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. It all starts with an intentional strategy for existing and interacting on social media. It’s important to explore the best way to cultivate that strategy. Get Started on Facebook. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Doctor Spin

JANUARY 5, 2024

Psychographics Values : Sustainability, transparency in corporate practices, community involvement. Communication Style Active Channels : Frequently uses Facebook, Threads and LinkedIn to share opinions and articles about environmental issues. Engages in online forums and discussion groups focused on sustainability.

How To 52

How To eBook Corporate Groups 52

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. Even though Facebook is the world’s favorite social media platform for personal reasons, Twitter has always been my go-to platform when it comes to business – it’s my favorite social media platform for a variety of reasons. Why aren’t they doing it?

Education 100

Education Social Media Twitter Content Marketing 100

Cision

JANUARY 6, 2016

Or even, what should one’s social media strategy be. Gone are the days when you could post a few lines of text on Facebook or a passing thought as a tweet on Twitter and call it ‘social media marketing.’ Facebook today hosts more video views than YouTube does. The question instead is which platforms they should be active on.

Social Media 120

Social Media Media Airlines Video 120

Rock the Status Quo

NOVEMBER 8, 2015

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. If a company has a Facebook page, for example, consumers expect someone to be watching that page. If it’s a quick question, I’ll post it on Facebook. used with permission).

Social Media 100

Social Media Media Customer Service Resources 100

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. .” I was part of the panel along with -. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR 20/20

MAY 26, 2016

Everywhere we look—Facebook to Twitter to Instagram—we can’t avoid promoted links vying for eyeballs. If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers. A few of the most popular options include Facebook, Disqus and Livefyre. I’ll just let that sink in.

Blogging 51

Blogging Brand Branding How To 51

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. Tips for Organizing Your Public Relations Strategy Online. But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence).

Web 40

Web Pitching Local Report 40