Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation.

Leadership 78

Leadership Conference Marketing Community 78

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports.

Local 98

Local Newspapers Sports Video 98

PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 170

Community Brand Branding Advertising 170

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more.

Conference 304

Conference B2B Content Marketing Case Study 304

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Tune in to learn about the impact of mommy marketing and how important you truly are—not just within your family but also in the economy.

Marketing 130

Marketing Consumer Advertising Advertising 130

Stephen Waddington

MAY 30, 2020

Conferences and events don’t transfer easily to the web but the PRCA, Provoke Media and the Virtual PR Summit have thought hard about how to create successful virtual events. Events were among the first business activity to be hit by the COVID-19 crisis. It created a virtual awards event for its North American SABRE awards.

Web 87

Web Conference YouTube Community 87

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Steve Barrett on PR

SEPTEMBER 7, 2023

As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.

Sports 149

Sports Marketing Community Blogging 149

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 98

Local Community Ethics Education 98

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. . Virtual event best practices. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020.

How To 133

How To Facebook Energy Training 133

Deirdre Breakenridge

JANUARY 14, 2019

ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” Megan is a public relations, marketing and project-management professional whose award-winning work has benefited clients across the business, government and non-profit sectors.

Community 184

Community How To Media Ethics 184

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. It actively embraces and celebrates the unique experiences and identities of various communities. Inclusive branding goes beyond simply acknowledging diversity.

Brand 78

Brand Branding Marketing Community 78

5W PR

MARCH 23, 2023

Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion. Fitness marketing isn’t only about selling popular products or extreme workouts either.

Marketing 88

Marketing Exercises Apparel Local 88

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., On the 15th, we will dive into social media and change with Ai, and the #PRStudChat community, discussing the following: Have you ever embarked on a self-reinvention journey? You can learn more about Ai here.

Community 150

Community Social Media Media Education 150

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. This was followed by email (43%) and events (34%).

B2B 119

B2B Social Media Marketing Media 119

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. But before we dive into the summaries, here’s a quick plug for a free event I’m doing this Thursday with Michelle Garrett. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Is that good?

Report 105

Report Publicity Marketing Pitching 105

PR 20/20

OCTOBER 15, 2021

It’s INBOUND week, and our team has been soaking in all the amazing content from HubSpot product updates , to marketing and sales strategies and tips, and more. One of the things I’ve always loved about HubSpot is the community of employees and users. What would you find valuable in a community? Talk to Your Customers.

Community 52

Community How To Groups Resources 52

PR 20/20

OCTOBER 15, 2021

It’s INBOUND week, and our team has been soaking in all the amazing content from HubSpot product updates , to marketing and sales strategies and tips, and more. One of the things I’ve always loved about HubSpot is the community of employees and users. What would you find valuable in a community? Talk to Your Customers.

Community 52

Community How To Groups Resources 52

Agility PR Solutions

APRIL 13, 2022

The lodging market has become increasingly competitive in recent years. Your hotel must have an active marketing strategy. Host a community event A great way […]. Host a community event A great way […].

Hotels 86

Hotels Marketing Community Strategy 86

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 59

Agency Creativity Examples Conference 59

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. According to HubSpot, email marketing generates $38 for every $1 spent — an ROI of 3,800%.

Marketing 156

Marketing B2C Retail Print 156

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. This retrospective examination could offer key learnings for those in the field.

Film 118

Film Marketing Sports Hotels 118

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

5W PR

JUNE 14, 2023

However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

Marketing 88

Marketing Consumer Education Retail 88

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Crisis Communications. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

APRIL 10, 2022

Holidays and days celebrating pets are great ways to reach pet-loving communities. Given below are some marketing strategies that can be used to reach pet owners on National Pet Day. Given below are some marketing strategies that can be used to reach pet owners on National Pet Day. Sponsor Adoption Events. On-site Event.

Marketing 78

Marketing Local Social Media Blogging 78

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Event PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Solo PR Pro

JUNE 2, 2021

He created a quick map on MapMyRun and posted it on Twitter, tagging a few of his friends who are fairly prominent in the Philadelphia running community. Little did Jeff know this last-minute race, which started as a joke, would turn into a global event that raised more than $56,000. It was simply a random idea, followed by a tweet.

Viral 82

Viral Hotels Guidelines Community 82

Deirdre Breakenridge

JANUARY 27, 2020

Our goal is to screen Pioneers in Skirts in schools, communities, and companies , and help them utilize the film to spark conversations about what inclusion really means, and how to support and actively promote gender parity in our culture today. Ambition in Film Event. Pioneers in Skirts Premiere in Los Angeles, CA. What’s Next?

Film 252

Film Marketing Nonprofit Education 252

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. David Berkowitz , Founder, Serial Marketers .

Marketing 214

Marketing Content Marketing Social Media Employee 214