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Bringing True, Ethical Authenticity to Multicultural Communications – Jennifer Gonzalez

Ethical Voices

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. What is the most difficult ethical challenge you ever confronted at work?

Ethics 72
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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson

Ethical Voices

Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. The ethical issues are also cultural-related as well.

Ethics 78
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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

Reputation, Risk and Resilience 2024 also equips corporate communicators and risk planners with a strategic list of questions to address, as they work enhance risk preparedness and resilience. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week.

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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 132
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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 95
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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets. You may find that your audience is indeed on TikTok!

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Global Capabilities Framework sets standard for PR skills

Stephen Waddington

It's an incredibly useful piece of work that enables employers to understand their team’s existing strengths and identify where training resources need to be committed. It is designed to encourage professionals to identify the capabilities they would like to develop and access resources to assist in these goals.