Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Out of respect, yesterday, I did not publish. My instinct?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PRSay

NOVEMBER 22, 2016

At the same time, the M&A road is fraught with a plethora of internal and external hurdles – before, during and after the public announcement. In the future, communications professionals navigating this complex journey will need to incorporate new data-driven skills and strategies. 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. The Smell of Popcorn with a B2B Movie.

B2B 64

B2B Creativity Film Trade Shows 64

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 2) What are the key communications challenges facing the organization? Agility was key.

Marketing 79

Marketing Data Wireless Industry 79

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. For enterprise customers, he says the company’s sweet spot is mid-marketer enterprise and also local offices for global brands.

Pitching 63

Pitching Analytics Enterprise System 63

Solo PR Pro

AUGUST 2, 2016

Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. I tell people the most effective communications are always inside out.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. I tell people the most effective communications are always inside out.

Industry 40

Industry Trends Customer Service Internal 40

Cision

DECEMBER 21, 2015

Introduced in August for public figures only (this service is called “ Mentions “), Facebook has started a small roll-out to US users , and just introduced the service to verified business Pages (to learn how to verify a Page on Facebook, click here ). Improved Search. Comparable services: Google , Bing.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

OCTOBER 31, 2017

Book a hackathon with PR 20/20, or learn how to host your own hackathon. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

JUNE 23, 2015

Initiatives that take a few days to begin in a start-up community, take weeks, even months to begin in large companies. How to Energize the Enterprise for Content Marketing. It’s been invaluable at raising internal awareness – at all levels – about what we are trying to do. First , I work for a very large company.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Journalistics

MARCH 24, 2015

Outline your platform thoughts in a grid in the strategy to communicate across your organization where you’ve prioritized the channels you’ll use to reach audiences. How will you produce all of this content? And finally, how will you generate value that far exceeds that investment? What did I miss?

Strategy 72

Strategy How To Measurement Analytics 72

Rock the Status Quo

FEBRUARY 9, 2015

” “We don’t know how to manage or monitor it!” Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. How can you measure success of the long-form posts? Gotta love that!)

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Because intelligence to me is know the disposition, composition, strength and morale of a high-value target, like an international terrorist. You’re going to need a niche strategy.

Software 85

Software Case Study Pitching Technology 85

Buzzstream

FEBRUARY 9, 2024

But how do you know if your news is …newsworthy? Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy.

Examples 62

Examples Product Launch Data Report 62

MaccaPR

DECEMBER 19, 2016

If you're new to content marketing, read " How To Get Started with Content Marketing " now. 2) Is there a clear call-to-action (CTA), as in, do visitors know exactly how to access your new content offer? Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 15, 2016

The best creative managers know how to fashion visuals that are both attractive and functional, while creating a rich and consistent visual story across your website, events and individual pieces of content. Find your brand’s Janet van Dyne. The biggest key here is to remain agile. You can always do more.

Marketing 40

Marketing Storytelling Fashion Technology 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. marketers, PR, IR and internal communications professionals?to to drive more successful programs.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Maxim Behar

DECEMBER 3, 2020

Narrator: Today the Ladino language is less and less common among the community of Bulgarian Jews. A trader only needs a good sense of bargaining, how to make them buy and sell something and stay honest. What shortens my life now is the constant thought of how to meet our debts. This is a very difficult craft by the way.

Agriculture 52

Agriculture Banking Hotels Travel 52

Stuart Bruce

MARCH 16, 2017

Charts – use animated gifs to bring numbers to life by showing how data grows or shrinks. One of my favourites is to promote a commuter toolkit from the International Sustainability Institute in Seattle. The gif which shows the impact of different community choices was covered by The Washington Post.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Diversity key in communicating ideas. It appears she is now director, caucus and community outreach for the Premier of Alberta.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Diversity key in communicating ideas. It appears she is now director, caucus and community outreach for the Premier of Alberta.

Communications 40

Communications Conference Government Policies 40