Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 142

Analysis Tools Software SMB 142

Practical Law Construction

OCTOBER 26, 2021

International arbitration is the dispute resolution forum of choice for most international contracts, in particular in the construction and energy sectors. This post analyses the role the EPP could play in helping parties to international construction contracts resolve their disputes more efficiently.

Internal 52

Internal International Construction Engineering 52

Sword and the Script

JUNE 23, 2015

How to Energize the Enterprise for Content Marketing. It’s been invaluable at raising internal awareness – at all levels – about what we are trying to do. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script. Scale is the number one challenge facing marketers today.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

PR 20/20

OCTOBER 31, 2017

Book a hackathon with PR 20/20, or learn how to host your own hackathon. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Onclusive

DECEMBER 6, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Dates: June 9-12, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories. Do NOT foist that task on to your summer intern – you need to identify your own internal Olivia Pope who has the judgment and background to know how and when to respond.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Additional recommended reading: Anecdote: How to Define a Market Opportunity. The post How to Get the B2B Marketing Persona Right [UML] appeared first on Sword and the Script.

B2B 114

B2B Marketing How To Survey 114

PR 20/20

AUGUST 17, 2020

According to HubSpot , the majority of a sales rep’s day is consumed with internal processes and data entry. Note: Playbooks are only available in Sales Hub Enterprise. Did you know that sales representatives on average spend only 36% of their day actively selling? If you personally work in sales, maybe you can relate. Custom Reports.

Tools 87

Tools How To Guidelines System 87

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. Content Marketing : Learn what content marketing is and how to do it. Weekly Updates.

Training 72

Training How To Course Software 72

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally.

Trends 150

Trends Communications Employee Enterprise 150

Waxing UnLyrical

JULY 11, 2019

Here’s how to do it: 1. Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements. Mix internal images with UGC. Want to make your brand memorable?

Company 84

Company Brand Branding How To 84

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

JULY 6, 2016

Jamali says many communicators understand the value of their data but they don’t know how to put it all together. This is where having an expert, whether internal or external, to sift through the data and find the insights is crucial. See what makes sense for you; you may decide to choose a different weighted model later on.

How To 99

How To System Measurement Data 99

Shift Communications

MAY 22, 2015

In this case you can talk about how you funding innovation without distracting from your core mission. However the more solid ground is talking about intrapraneurship and internal start up divisions (done well here by Adam Cahan of Yahoo in Fortune.) In the meantime, there’s competition to be had! Derek Lyons. Vice President. . .

How To 60

How To Financial Enterprise System 60

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One enterprising PR practitioner has launched Metaverse Public Relations. Cision releases internal DE&I report. Internal comms metrics.

Software 85

Software Internal International Pitching 85

Shift Communications

FEBRUARY 4, 2015

Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Just a few examples: If you’re a SaaS provider, understand how different departments within your enterprise client interact (e.g. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Cision

MAY 25, 2016

Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. How do you approach communication for a large enterprise company versus a small startup? Why does this matter?

Enterprise 227

Enterprise Groups Policies Conference 227

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. What about HR?

Report 116

Report Publicity Survey B2B 116

Stephen Waddington

JULY 21, 2020

In a recent post I wrote about how to scale an agency out of lockdown. Strategic communication If internal and external communication was not on the management agenda prior to the COVID-19 crisis it is now. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies.

Crisis 78

Crisis Agency Enterprise Local 78

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. We are winning more and more international clients, and our presence in other countries grows rapidly.

Corporate 159

Corporate Groups Local Enterprise 159

Stuart Bruce

MARCH 16, 2017

Charts – use animated gifs to bring numbers to life by showing how data grows or shrinks. One of my favourites is to promote a commuter toolkit from the International Sustainability Institute in Seattle. How to avoid problems with gifs. How to create and find gifs for public relations and corporate communications.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Companies aren’t sure how to perform research, so they skip it altogether. Customer research can be a full-time task, especially for enterprise organizations. Internal Resources. It comes down to three reasons: Fear. Lack of buy-in.

B2B 94

B2B Company Survey Enterprise 94

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs. Communication is no easy job to handle.

Communications 78

Communications Measurement Tools Enterprise 78

Journalistics

MARCH 24, 2015

How will you produce all of this content? – the biggest challenge for most organizations is figuring out how to produce all the content they know they need to be creating. There are hundreds of posts out there on how to measure social media and content performance – I’ll spare you the details in this post.

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. His market size estimate jives with the $4.1

Software 92

Software Banking Technology Data 92

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Out of respect, yesterday, I did not publish. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Sword and the Script

OCTOBER 5, 2021

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. How did this decision come to pass? In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Is this a rebrand? What does it mean for customers of either brand?

Software 152

Software Tools Print Technology 152

Shift Communications

OCTOBER 26, 2015

Part 10: How To Get Blogging Ideas. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Flash back to the critical internal meeting where pros and cons of switching systems was heavily debated. Part 2: The Kennedy. Part 3: The Franklin. Part 4: The Lilypad.

Blogging 60

Blogging Enterprise System Media 60

Rock the Status Quo

FEBRUARY 9, 2015

” “We don’t know how to manage or monitor it!” Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. How can you measure success of the long-form posts? Gotta love that!)

Corporate 100

Corporate Leadership Brand Branding 100

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78