Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 92

B2B Community Facebook How To 92

PRSay

MAY 3, 2019

It is critical to rededicate our energy, attention and resources to journalists who cover the newsworthy moments in our lives. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed. But this, at the end of the day, is just promotion and advertising.

Publicity 146

Publicity Newspapers Journalism Energy 146

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. Not so much heed — it’s too late for that — but rather, deal with the implications of achieving last year’s goal as reported here, which was to focus my time and energy on serving primarily a select few long-term clients. 1 business goal for 2023.

Resources 77

Resources Energy Small Business Corporate 77

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.” Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

PRSay

APRIL 19, 2021

When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. It’s a discussion we have almost daily in the Spin Sucks Community.

Media 197

Media Newspapers Google Energy 197

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. Write them down. If it helps, write down each win you achieved at the end of the week. It will give you the energy to continue. Corina Manea is the Chief Community Officer for Spin Sucks and founder of NutsPR.

How To 164

How To Energy Community Writing 164

Landis PR

JUNE 13, 2022

There are a LOT of reporters writing about the environment and climate change from a LOT of beats. Also, don’t forget the wealth of freelancers who write about these issues, as well as the hyperlocal publications that Meltwater and Cision don’t pick up. In a prior post , I focused on some of the basics of environmental PR.

Real Estate 52

Real Estate Energy Resources Travel 52

PRSay

SEPTEMBER 20, 2019

By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.”

Internal 126

Internal International Communications Strategy 126

Waxing UnLyrical

JUNE 9, 2017

And when one tends to need a life preserver to make it through one’s inbox, an autoresponder that makes you grin sometimes gives you the energy to keep going. (OK, I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing.

How To 95

How To Banking Energy Writing 95

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. From local community events to global campaigns, we should use our communication skills to benefit not only our business, but also to improve the human condition. How does your news affect them?

Pitching 0

Pitching Energy Media Relations Social Media 0

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. GoodFellows do not write your application for you nor can they guarantee success, but they can help you get to the heart of the application. Write succinctly.

Case Study 72

Case Study Writing Energy Resources 72

Flatiron Communications

JANUARY 30, 2023

Instant, Uncanny, but Still Lacking for PR Pros Over the weekend, I read a piece in the WashPost on how the high cost of EVs is a deterrent to the green energy transition, even with the $7500 federal tax credit. However, their high cost is a significant barrier for many, particularly low-income households and communities of color.

Financial 36

Financial Government Community Energy 36

PRSay

MARCH 13, 2024

NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory. Which would you rather read?

Energy 167

Energy Community Writing Training 167

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan was active in PRSA at the time and took the initiative to create a blog – no one really knew what one was – that would inform, engage and connect our PR community.

Blogging 78

Blogging Agency Community Local 78

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. It’s to grow communities where they live.” In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Waxing UnLyrical

JANUARY 24, 2019

I then decided to write a book, Becoming Ginger Rogers…How Ballroom Dancing Made Me a Happier Woman, Better Partner and Smarter CEO , to share how I was able to bring joy back into my life. Living my purpose also led me to write two best-selling books, Beat the Curve and Performance360 , focused on life and organizational purpose.

Agency 91

Agency Banking Energy Community 91

Karen Freberg

DECEMBER 11, 2017

How would you categorize your voice and presence in the community? Think about where you stand, what you are strong in, and where you need to go to invest more time and energy to improve in the areas that may not be strong. What actions have you been able to spark in your community? Note where you stand compared to others.

Education 41

Education Energy Community Brand 41

PRSay

NOVEMBER 19, 2016

Working with the media, writing and pitching articles, promoting businesses, conducting research and planning — these were all things that I truly enjoyed. This one thing has propelled me to really go for it in other parts of my life as well — joining Toastmasters, snow skiing and kayaking — I have a renewed energy because of the APR.

Energy 60

Energy Employee Mobile Technology 60

Cision

APRIL 26, 2016

What drew you to the field of public relations and communication? I think what’s truly transformational is realizing the full potential and possibilities that our communications networks have on connected devices or the Internet of Things (IoT). Be eager, humble, hardworking and accepting of constructive criticism. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Waxing UnLyrical

JULY 29, 2013

Focusing Your Energy in Business. How to Find Your Blogging Mojo – Experiment with Different Voices and Styles of Writing. Why: Sté Kerwer offers some tips on effectively focusing your writing to improve your blogging skills. Why: Do you love to write, but just can’t seem to get focused? Going On Vacation?

Energy 76

Energy Resources Writing LinkedIn 76

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022. That's not likely to happen.

Education 107

Education Course Nonprofit Resources 107

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Through its Spring conference, additional events and community resources, it has connected senior public relations counselors for more than 50 years. Who doesn’t want that?

Conference 58

Conference Content Marketing Community Education 58

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. Google “Microsoft Nazi robot.”

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Waxing UnLyrical

AUGUST 8, 2014

What happens at these conferences is usually this: the energy is overwhelming… at least for me. I always mean to write a post (or several) about what I learned, but once a few days slip by, the posts usually slip by too. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Conference 95

Conference Energy Meeting Twitter 95

Karen Freberg

MAY 17, 2018

I had a chance to write the script (which I have done for other projects I have worked on over the years), and then be able to record it via video. By the end of my time in the studio – my energy was super high from the experience! What was it like to record a lesson? It was fantastic! Thank goodness for retakes!

Social Media 48

Social Media Media Education Energy 48

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. Before you submit a press release to the wrong person, it helps to know where to focus your time and energy. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Get started with these easy tips today.

How To 76

How To Pitching Writing Social Media 76

Cision

DECEMBER 16, 2016

When the press secretary role opened up in the office, I made a case that as a constituent and someone who had spent the last year writing in the Senator’s voice and getting to know his policy positions, I was equally qualified to applicants with actual experience serving as a press secretary.

Policies 120

Policies Ethics Journalism Leadership 120

Karen Freberg

MAY 29, 2017

What inspired me to write this post was based on a comment a colleague sent to me privately via Twitter. This means writing blog posts, participating in interviews on podcasts (like the one I did for Hubspot ) and live video sessions, share your stories on certain platforms (ex. This was one reason I wanted to write my book on Amazon.

Social Media 40

Social Media Media Education Community 40

Presspage

SEPTEMBER 26, 2017

Missy Gleason: Yes and you could have an events team working on a video that the communications team was already planning to write a story on. There’s an energy that forms – an excitement. We kept a running story about Zika in our community and kept updating the featured release with the latest news.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Tough Sledding

JULY 16, 2014

I love online teaching, particularly since my students are mostly mid-career PR and marcom professionals who write well, meet deadlines and reflect deeply on their work. 4) I will give 100% of my energy to my students and the learning communities I oversee. Don’t cry for me. Loved them all. I doubt anyone will notice.

Energy 48

Energy Meeting Conference Local 48

Solo PR Pro

DECEMBER 12, 2017

Write one piece of Cornerstone Content. You will gain time and energy when you are not avoiding or complaining about doing something that you hate. With time-saving tips, tools and a supportive membership community, Solo PR Pro will help you improve your business all year long. Stronger together! Bonus Tip: Join Solo PR Pro!

Energy 64

Energy Measurement Social Media Leadership 64

Shift Communications

MARCH 3, 2016

For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin. Or, what’s something you always look forward to every year?

Interviews 60

Interviews Conference Creativity Community 60

PR 20/20

JUNE 18, 2019

They write better content that ranks higher in far less time than others in their market. In the process of making marketing more intelligent, artificial intelligence has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture, and community.

Marketing 53

Marketing Conference Technology Interviews 53

wiredPRworks

JULY 25, 2016

Our mentors come from a wide variety of backgrounds and are here to answer questions and share insight on specialized topics chosen by our community. We all have goals that we say are important to us — getting in shape, building a business, writing a book, and so on — but for most of us, the inertia of life holds us back.

Conference 40

Conference How To Creativity Energy 40

Waxing UnLyrical

MARCH 23, 2015

With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. If that’s not a fresh take on community building, what is? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Strategy 40

Strategy Creativity Web Energy 40

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. The tension between these two goals is a beautiful thing and one that makes the pursuit worthy of our time and energy as bloggers.”.

Survey 60

Survey Blogging Corporate Analytics 60

Buzzstream

JULY 7, 2021

Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. Simply write more editorial content for your site, feature the 3rd party websites you want links back from in the content, and conduct your outreach letting them know about their feature on your site! Branded Strategies.

Case Study 113

Case Study Study Strategy Leadership 113