PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Source: Instagram. We particularly loved this example from our own Cleveland Indians: Source: Instagram. In the U.S.,

Crisis 92

Crisis Marketing Healthcare Resources 92

Stephen Waddington

MARCH 17, 2019

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse. Internet meets external comms: a conversation with Katie Macaulay I met up with Katie Macaulay a couple of weeks ago to swap experiences in external and internal communications.

Communications 68

Communications Instagram Internal International 68

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. praise-filled posts on Instagram. A brand advocate is someone who elevates your brand through word of mouth marketing. What is User-Generated Content (UGC)? What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

SEO 100

SEO Google Pinterest LinkedIn 100

Communications Conversations

NOVEMBER 2, 2017

We also crowd-sourced some of our content that was shared on Instagram and Snapchat. Check out the sights and sounds from #TOJO17 at Target Field, including YOUR tweets and instagrams! Your most popular Instagram post to date also occurred during the game–and it was a pretty simple shot! link] pic.twitter.com/sblWWgWw84.

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Hsu paraphrases Ms. Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Start by making a list of your employees who’ll be out of the office during the holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4

Industry 87

Industry Media Technology Employee 87

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Communications Conversations

FEBRUARY 29, 2016

While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Instagram 60

Instagram Analytics Mobile Employee 60

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. Community champions in Asda stores around the UK submit stories via a mobile phone app. In most cases they don’t. The stories go undiscovered.

Storytelling 60

Storytelling Local Community Case Study 60

Doctor Spin

JUNE 29, 2022

Cover photo by Jerry Silfwer ( Prints / Instagram ). Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. Any boardroom would be mad not to invite such a PR function. Humans influence humans. Image credit: Unknown.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). What better way to connect with employees (or students, in this case)? could learn a lot from this guy. Could you send an email explaining the situation?

Twitter 60

Twitter Customer Service Interviews Employee 60

MaccaPR

JUNE 21, 2017

With nearly 200,000 unique visitors to its site each month and almost 380,000 followers on Twitter, Man Repeller has become a global community of bright, interested and interesting people who know that fashion, humor and intelligence are not mutually exclusive.

Video 54

Video Brand Branding Fashion 54

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. Among its customers are agencies that range from the smaller side with 3-5 employees – all the way up to 120 or more staffers. 8) User reviews and community comments. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Cision

MAY 18, 2017

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. 2) SocialChorus has new integrations to Microsoft for internal comms.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. However, they are a sizable company with 1,000 or so employees. Muck Rack announced new partnerships with the Society of Professional Journalists and the International Center for Journalists. And that brings us to this month’s PR Tech Sum.

Software 122

Software Technology Advertising Advertising 122

Landis PR

SEPTEMBER 27, 2021

We truly are a one-stop-shop, offering every imaginable kind of marketing and communications service that any client might need. About 15 years ago, we joined the international Public Relations Global Network. . The belief that serving our community, our clients and our staff is of the utmost importance.

Agency 105

Agency Travel SEO Nonprofit 105

Konnect Agency

JUNE 15, 2020

We’ve seen the formulaic “ Instagram apology ” design pop up on numerous accounts, and while apologies are necessary, how much do they actually do to fix issues and improve the public’s perception? If you’re a large company, look into creating employee resource groups to help with inclusion and education for your staff.

Social Media 40

Social Media How To Media Employee 40

Beyond PR

MAY 18, 2017

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations.

How To 57

How To Instagram Social Media LinkedIn 57

Mark My Words

FEBRUARY 15, 2021

A new chapter, let’s go,’ rugby player Maro Itoje wrote on his Instagram page. Itoje, who went to Harrow School on a rugby scholarship, is supported in his activism by Roc Nation Sports International, a sub-division of Jay-Z’s agency, just like Rashford during his free school meals campaign.

Sports 60

Sports Government Agency Pitching 60

PRSay

JUNE 26, 2016

In the spirit of good planning, here are five important areas, based on the Social Media Strategy Wheel, to demonstrate how social media can be used for deeper intelligence and more relevant communication. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight. How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. It could be hot war environments.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. We’re at 2,823 emojis and counting! Think: 6- and 15-second videos.

Social Media 89

Social Media Trends Media Instagram 89

PR 20/20

AUGUST 16, 2018

Marcus Sheridan ( @TheSalesLion ), Acclaimed International Keynote Speaker. “We Once you have stronger tone, you can integrate these messages into key places on your site, like the About Us page, on your Instagram, within FAQs, and more. He related growing a fandom community to developing your own personal fandoms (e.g.

Conference 40

Conference Leadership Agency Community 40

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. The ultimate home run is when your ad becomes part of the fabric of your community. More metrics, eh? million in TV, social and broadcast publicity coverage (including 1,600 TV segments)? “In

Marketing 76

Marketing Consumer Measurement Viral 76

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. Both internal and external factors should be addressed in this regard.”.

Trends 52

Trends Trade Shows Agency Communications 52

Stuart Bruce

JULY 23, 2017

No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. It would be equally idiotic to think marketing could do social media for public relations (or indeed vice versa).

Social Media 68

Social Media Media Customer Service Corporate 68

Contently - Strategy

JUNE 11, 2020

Its content hub makes use of a simple layout and pastel aesthetic that resembles an Instagram feed (which is likely part of the reason its content generated hundreds of backlicks in our report, second only to Cleveland Clinic.). View this post on Instagram. These posts regularly rack up over 50,000 views. Tattoo removal in action.

Healthcare 136

Healthcare Content Marketing Industry Trends 136