Sword and the Script

SEPTEMBER 28, 2021

Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. However, the vendor community observed that title could both help them develop secure software products and security processes – because product breaches be a configuration problem. 47% said time spent managing and improving data quality.

Survey 111

Survey Software Technology Tools 111

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. While you want to encourage their leadership, you definitely don’t want them getting poached!

Reputation 78

Reputation Insurance Insurance Employee 78

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Encourage community service. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill.

Employee 187

Employee Skype Meeting Nonprofit 187

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 99

Tools Survey Pitching Analytics 99

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 135

Survey Measurement System Education 135

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 88

Agency Energy Crisis Management Industry 88

Scott Public Relations

FEBRUARY 1, 2019

Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”. Communicators play a big part in helping their organizations stay focused and on the same page. Helping leaders communicate also means becoming a coach for them. Like what you’ve read?

Insurance 49

Insurance Insurance Healthcare Communications 49

Solo PR Pro

DECEMBER 12, 2017

free to PRO Premium members – login to download ). If you just can’t bear to delete, download onto an external hard drive and tuck it away. We can get so busy with client work that we neglect our own communication strategies. Use one of our social media or content calendar templates. Purge your digital files.

Energy 64

Energy Measurement Social Media Leadership 64

Cision

OCTOBER 27, 2016

The gap that needs to be addressed by marketers and communicators, is effectively identifying the influencer communities where the buyer lives, identifying key topics of conversation, and connecting the dots. How are you measuring your programs? Demonstrate your value through thought leadership and engaging multimedia content.

Marketing 120

Marketing Financial Strategy Analytics 120

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. If that’s the case, the answer is there – focus on measuring messages to the audiences and the outcomes from having done that. And much more. Not just a look backwards.

Handbook 80

Handbook Measurement Analysis Local 80

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. We’ve used some of the noisiest conversations in our community of practice as our guide. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And

Survey 90

Survey Marketing Content Marketing Measurement 90

PRSay

NOVEMBER 18, 2016

Simply put, organic word-of-mouth content from audiences your customers trust…journalists, academics, thought leaders, influencers, community leaders…is viewed as more authentic and trustworthy than paid or owned content. With advancements in technology, we are now able to more accurately measure the ROI of earned media.

Media 60

Media Leadership Enterprise Data 60

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. It was great because we created this online community for people to share stories, successes, ideas and more, to commiserate on issues they were having. Then the next time, we’ll ask for industry and location.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Waxing UnLyrical

APRIL 19, 2018

Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. If you download the plugin it will even edit your emails prior to sending them. Community Building and Social Media Hacks.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

JUNE 17, 2016

And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. And – wait for it – measurable, resulting in real outcomes and bottomline impact. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

Ethical Voices

AUGUST 22, 2022

We are so normed in communication, especially in marketing, to look at things in a short-term gain perspective. What am I measuring this quarter, next quarter, this year? It is creating a norm that does not ultimately serve the goal of strategic communications leaders. That is the space from where we measure true success.

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. 3) What are the goals of influence marketing? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. A few highly engaged followers are more valuable than a dozen who never interact with you. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

Beyond PR

MARCH 17, 2016

Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Depending on the size of your email list and needs, it’s also economical and – more importantly – measureable.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

FEBRUARY 21, 2017

It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. If you don’t measure you can’t improve, strategize, or produce reports of substance. Despite all the attention, as a business community, we still seem to struggle with getting this right.

Marketing 64

Marketing System Data Tools 64

NewsWhip

FEBRUARY 26, 2021

By the way, the full report that we’re going through can all be downloaded directly from Edelman. What about the broader community, the local community, that might think of us as a future employer or as a potential employer, as a driver of prosperity in the community? Or the virus and public health measures.”.

Brand 78

Brand Branding Media Government 78

PR 20/20

SEPTEMBER 19, 2017

HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. A CTA button funnels visitors to a landing page with a strategic offering or download. Download a sample vertical lead generation campaign here to see how we do it at PR 20/20.

Marketing 40

Marketing Tools Data Report 40

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? . So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: I measure my productivity and outputs in many different ways.

Writing 114

Writing Social Media SEO Blogging 114