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S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead

PRSay

ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said. “As As an organization, we need to be focused on what the ethics issues are.” Communicators can prepare themselves for that.

Trends 95
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Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

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Spotlight on a Solo PR Pro: Meet Bob Spoerl

Solo PR Pro

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. When you’re 19 and you have to get up a 7 a.m.

Meeting 100
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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

People want to learn more about their communities! We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). And, I fell into a career of writing, social media and blogging. I can’t tell you how much I loved that article–for a couple reasons.

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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Wishful thinking? I hope not.

Trends 135
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52
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Step forward with year-round inclusive PR campaigns this Pride Month

PR in High Definition

When done right, Pride Month can be a special time to uplift the actions your organisation is doing for the LGBTQ+ community all year round, contributing to an overall inclusive reputation. Globally, the LGBTQ+ community possesses a whopping $3.7 Why leverage Pride Month for inclusive campaigns? trillion in purchasing power.