The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. One CEO who knows how to do this is Elon Musk. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Source: Forbes.com). Chris Abraham Gerris.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

APRIL 3, 2015

Here’s a list of all the resources we created with a description of how each can help you. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How can you turn your audience into loyal brand advocates? How can you build a community online and off? White Paper. That’s killing brands!

Marketing 120

Marketing Customer Service Employee Mobile 120

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. and then never follow through?

Small Business 52

Small Business Social Media Radio Media 52

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Customer service? Speaking gig with an internal thought leader.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? The decision to respond typically rests in how much traction an article is receiving, which until now is basically an educated guess.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Waxing UnLyrical

MARCH 11, 2015

Unless everyone understands their role, the roles of their compatriots, and the goals of the organization, it’s likely that PR, marketing, customer service, executives, and (name another functional group here) will have different understandings of their roles and responsibilities in the organization. Image: Pixabay , CC0 1.0

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

JUNE 15, 2011

Humanizing strategy” is an oxymoron in some regards, but you may be an oxymoron if you don’t understand how to humanize properly. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. It sounds weird, eh? Here is what not to do.

Brand 78

Brand Branding Customer Service Twitter 78

Solo PR Pro

AUGUST 2, 2016

Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. I tell people the most effective communications are always inside out.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. I tell people the most effective communications are always inside out.

Industry 40

Industry Trends Customer Service Internal 40

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

FEBRUARY 24, 2016

Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Customer Service. Providing feedback in a visual way. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Image: The IBM Curiosity Shop via Flickr, CC 2.0. So, what is big data ?

Big Data 92

Big Data Data Publicity Analytics 92

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Social media strategy safari - where to go, what to do and how to get there. This is will be my third IMEX conference. Tuesday October 13th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Burrelles Fresh Ideas

MAY 23, 2023

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1. Freberg has presented at several U.S.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Sword and the Script

FEBRUARY 11, 2017

I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Here’s how to make the switch to Disqus. I dreaded switching commenting platforms because this sort of project has a habit of taking far longer than anticipated.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Now from there, the question is, how’s that risk perceived? It comes down to every customer service interaction. Is it isolated in one community or one space or one network?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

JANUARY 7, 2022

Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community. How to create a crisis management plan. The plan should also include internal and external stakeholders. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. This information used correctly (be careful not to come across creepy ) can be hugely helpful to customize outreach or even to assist your sales team with targeted pitches. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Data Report 40

Journalistics

MARCH 24, 2015

Outline your platform thoughts in a grid in the strategy to communicate across your organization where you’ve prioritized the channels you’ll use to reach audiences. How will you produce all of this content? And finally, how will you generate value that far exceeds that investment? What did I miss?

Strategy 72

Strategy How To Measurement Analytics 72

Prohibition

DECEMBER 17, 2021

The general rule is that one should have a planned care response for every decision taken so that crisis communication can be managed if a crisis happens. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Polaris

SEPTEMBER 4, 2014

PR encompasses all forms of business communication. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Outlining the benefits of having a stronger PR presence in the communities where she does business.

Publicity 100

Publicity Interviews Reputation Construction 100

Buzzstream

FEBRUARY 9, 2024

But how do you know if your news is …newsworthy? Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy.

Examples 62

Examples Product Launch Data Report 62

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. Deirdre Breakenridge is CEO of Pure Performance Communications.

Social Media 113

Social Media Media Infographics Community 113

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. ” This is argued to be a growing trend, proven by reference to customer surveys. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. ” This is argued to be a growing trend, proven by reference to customer surveys. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. This show is basically focused on providing a voice to the small business community. It could be hot war environments.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. How and where can your consumer touch your brand? They listen a LOT. Then they plan. And talk they do. – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. Studies by Weber Shandwick find that executives who engage on social platforms are seen as good communicators and often well-regarded as business leaders.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Waxing UnLyrical

SEPTEMBER 27, 2010

I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. How much time do you spend “managing&# ATT_Fake_PR? I imagine thats a tough battle for them to fight internally. Yes, I wanted to cause a ruckus, I suppose. Read All About It!

Wireless 74

Wireless Twitter Writing Measurement 74

Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. We can understand how Facebook and Twitter conversations can represent different parts of the community. We can use it to measure and evaluate our success.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Fuel

OCTOBER 16, 2018

But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence). There’s nothing wrong with giving a layman’s explanation of what products or services your company offers. Tell the customer and the media what your company does. Hire Interns.

Web 40

Web Pitching Local Report 40