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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted. It makes sense.

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How to Survive this Crisis

The Proactive Report

And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. Create goodwill and a sense of being connected to your community. Plan Ahead. Figure out a social media content strategy.

Crisis 225
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The Importance of Community Relations in Healthcare

Landis PR

You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.

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Part II: Finding The Time To Treat Every Meeting Like a First Interview

Deirdre Breakenridge

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on your part.

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Meet Board of Directors Nominee Michelle Egan, APR, Fellow PRSA

PRSay

How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community.

Meeting 148
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Meet the Media – Rick Bacigalupi

Landis PR

LCI recently had the opportunity to work with Rick on a wonderful episode of Bay Area Bountiful , called Sempervirens Means Evergreen , that explores the impact of last year’s CZU Lightning Complex Fire on the many communities of the Santa Cruz Mountains. Polly Ikonen and Landis Communications Inc. Rick interviews POST’s Irina Kagan.

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Why My College Crash Course in Crisis Communications Will Never End

PRSay

My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. Instead of hating the bully that outed me, through my compassion many years later, I had the chance to meet him and allow him to apologize. Photo of the author above right. It came in college.