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How to turn virtual teams into real communities

PR Daily

Business practices are evolving rapidly, from procurement and manufacturing to marketing, customer service and beyond. What happens to corporate cultures when our inherent need for human connection, thought partners, teammates and our “community of colleagues” are permanently disrupted?

What powerful visual storytelling looks like in health care

PR Daily

As creatives working in health communications, we only have a few short moments to capture the attention of key audiences to convey important, lifesaving messages. RELATED: Showcase your work as one of the top PR, marketing or digital agencies ].

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How one podcast anchors a community-building campaign for nurses

PR Daily

Through storytelling, SHIFT hopes to lift up the voices of frontline health care workers who are often ignored or silenced. The decision to center the campaign on a podcast was based partially on the popularity of the format, but also on the storytelling power of digital audio.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

Deirdre Breakenridge

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Lots of resources are out there to guide us on our creative journeys.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. Be a selfless part of your larger industry community. Be creative, and tell interesting stories in attention-grabbing ways.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

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The Case for Nonprofit Storytelling

Waxing UnLyrical

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. Nonprofit Storytelling: The Opportunity. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model.

11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. This is an awesome opportunity for brand managers, because it enables them to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy. Spotlight your community involvement.

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

PR Daily

Hello, communicators: Joe Martin, general manager and vice president of marketing and strategy for CloudApp, recently asked Twitter users for their most-hated corporate terms: What corporate word or phrase do you hate the most?

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22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. As we make plans for the new year, what marketing advice for 2022 should we focus on? It’s wild to me that so few marketers do this! Marketers don’t make meaning, people do.

3 marketing trends that will define 2021

PR Daily

Marketers largely started last year from a place of strength with bigger budgets and confident growth strategies. Then 2020 caught even the most seasoned of marketing pros off guard. The post 3 marketing trends that will define 2021 appeared first on PR Daily.

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Undertaking a rebranding, Firefox solicits community input

PR Daily

Working across traditional silos, we’re designing a system that can guide people smoothly from our marketing to our in-product experiences. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Living by our open-source values of transparency and participation, we’re reaching out to our community to learn what people think. What happened to designers’ creativity and imagination? —.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 Storytelling: The Mayo Clinic Works to Simplify and Captivate.

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media.

20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community.

Digital Marketing and Storytelling Speaker Transforms Fables into Fortunes for Small Business and Nonprofits

wiredPRworks

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Captivate key communities? Because we want to say, “Fare Thee Well,” you are invited to attend a new program I’m presenting at the Keys to Digital Marketing Success event on February 25 in Lisle, IL.

7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. How To Online marketing strategy community relations social media volunteer social media volunteering social media

What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful.

The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

PR 20/20

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. Check out these seven sessions at MAICON to dive into what’s possible with AI and content marketing. As marketers, we can’t fix it all.

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly. Guest Post by Leta Soza.

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Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what AI is and how to pilot it in their organizations.

21 influencers share top tips for 2021 digital marketing

PR Daily

But what can we learn and apply to our digital marketing and communications strategies in 2021? Here’s how 21 influencers answer this question: What one piece of marketing advice would you offer to brands as we head into the new year? David Berkowitz, founder, Serial Marketers.

Brand Storytelling Ideas for Snapchat Stories

Beyond PR

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Already a popular activity on Instagram, takeovers can expose your audience to new content, expand your reach, and help foster community. Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

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Health care marketing trends for 2020—and beyond

PR Daily

Health care marketers have an opportunity to be heroes. Emotional storytelling, compelling content and attention-grabbing campaigns can help organizations thrive and drive more profitability, but it’s no easy task. Form opinions about how you’re marketed to.

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. You’ll fit right in if your company provides: A content marketing tool designed to streamline online promotion. A social media platform that makes community management a breeze.

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Digital marketing comes in many shapes and sizes, as evidenced by the array of victorious campaigns in PR Daily’s 2020 Digital Marketing & Social Media Awards. Clearly, even pre-coronavirus, health concerns were top of mind for marketers and consumers alike.

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Do I Need a Social Media Marketing Manager?

Landis PR

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Is it marketing?

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Approach Marketing’s Megan Shroy: ‘Take care of yourselves’

PR Daily

It’s become the big message for Megan Shroy, founder and president with Approach Marketing, as she looks to the future and a post-COVID recovery. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ].

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

The pandemic has forced many individuals and organizations to get creative as they stay at home. Don’t forget to give an overview of what you’re doing to combat the spread and continue supporting your workforce and community (though don’t use that time to boast of your work).

Dickies embraces ‘digital-first’ approach in global campaign

PR Daily

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world. Video has become an essential storytelling asset for companies of all stripes, as captive audiences voraciously seek and consume online content.

What customers really want from your brand–and how to deliver the goods

PR Daily

It’s a more sophisticated buyer landscape today, with consumers having many digital resources to research and give feedback to their digital communities,” says Jeff Pedowitz , President/CEO of The Pedowitz Group and author of “F The Funnel: A New Way To Engage Customers & Grow Revenue.”

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5 tips for harnessing emotion in marketing

PR Daily

It’s important to tug on a consumer’s heartstrings, but marketers must find a way to measure success without invading people’s privacy. The power of emotion is a strong thread in marketing, and the concept kept my mind running long after I stepped off the plane back home. Emotional marketing helps brands rise above the noise. From a marketing and storytelling standpoint, emotion gives people a sense of community. How should PR pros and marketers respond?

Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency.

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. So, where can PR and marketing staff get started in telling their brand’s story?

5 essential roles every content marketing team needs

PR Daily

To create a well-rounded group of creative superheroes, start with a journalist, a graphic designer and a data scientist. When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. A community manager. Marketing Social Media Writing & Editing

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? There is a growing number of B2B businesses that successfully use video marketing in their strategy. B2B Marketing

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